{"id":124669,"date":"2026-10-01T09:12:13","date_gmt":"2026-10-01T07:12:13","guid":{"rendered":"https:\/\/www.acceptmission.com\/?p=124669"},"modified":"2026-10-02T15:43:13","modified_gmt":"2026-10-02T13:43:13","slug":"decision-making-under-uncertainty","status":"publish","type":"post","link":"https:\/\/www.acceptmission.com\/ar\/blog\/decision-making-under-uncertainty\/","title":{"rendered":"\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u064a \u0638\u0644 \u062d\u0627\u0644\u0629 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646: \u0642\u0645 \u0628\u062a\u0645\u0648\u064a\u0644 \u062a\u062c\u0631\u0628\u062a\u0643 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0644\u0627 \u062a\u0631\u0627\u0647\u0646 \u0628\u0645\u0628\u0627\u0644\u063a \u0643\u0628\u064a\u0631\u0629"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u062a\u062a\u0636\u0645\u0646 \u0623\u062c\u0646\u062f\u0629 \u0627\u062c\u062a\u0645\u0627\u0639 \u0644\u062c\u0646\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u064a\u0648\u0645 \u062f\u0631\u0627\u0633\u0629 \u062c\u062f\u0648\u0649 \u0628\u0642\u064a\u0645\u0629 1.2 \u0645\u0644\u064a\u0648\u0646 \u064a\u0648\u0631\u0648 \u0648\u0645\u062f\u062a\u0647\u0627 5 \u0633\u0646\u0648\u0627\u062a. \u0644\u0627 \u0623\u062d\u062f <em>\u062a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631\u0647<\/em> \u0627\u0644\u0641\u0643\u0631\u0629\u060c \u0648\u064a\u0631\u064a\u062f \u0627\u0644\u0631\u0627\u0639\u064a \u0625\u062c\u0627\u0628\u0629 \u0628\u0646\u0639\u0645 \u0623\u0648 \u0644\u0627 \u0642\u0628\u0644 \u0645\u0648\u0639\u062f \u0627\u0644\u063a\u062f\u0627\u0621.<\/p>\n<p>\u0645\u0627 \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u064a\u0647 \u062c\u062f\u0648\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/p>\n<ul>\n<li>A <em>\u062a\u062e\u0645\u064a\u0646<\/em> \u062d\u0648\u0644 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0633\u064a\u063a\u064a\u0631\u0648\u0646 \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644\u0647\u0645.<\/li>\n<li>\u0645\u0646\u062d\u0646\u0649 \u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u0633\u062a\u0645\u062f \u0645\u0646 \u0645\u0646\u062a\u062c \u0622\u062e\u0631.<\/li>\n<li>\u062a\u0642\u062f\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0635\u0627\u062f\u0631\u0629 \u0639\u0646 \u0641\u0631\u064a\u0642 \u064a\u0639\u0645\u0644 \u0639\u0644\u0649 <em>\u0623\u0628\u062f\u0627\u064b<\/em> \u0635\u0645\u0645 \u0647\u0630\u0627.<\/li>\n<li>\u0645\u0648\u0639\u062f \u0633\u062f\u0627\u062f \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0623\u062d\u062f \u0641\u064a \u0627\u0644\u063a\u0631\u0641\u0629 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646\u0647 \u0642\u0628\u0644 \u0645\u0631\u0648\u0631 3 \u0633\u0646\u0648\u0627\u062a.<\/li>\n<\/ul>\n<p>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0628\u0640\u00ab\u0646\u0639\u0645\u00bb \u062a\u0639\u0646\u064a \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0628\u0644\u063a \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0645\u0639\u064a\u0646\u0629. \u0623\u0645\u0627 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0628\u0640\u00ab\u0644\u0627\u00bb \u0641\u062a\u0642\u0636\u064a \u0639\u0644\u0649 \u0641\u0643\u0631\u0629... <em>\u0642\u062f<\/em> \u0648\u0642\u062f \u0646\u062c\u062d\u062a\u060c \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u0636\u0626\u064a\u0644\u0629.<\/p>\n<p>\u0644\u0630\u0627\u060c \u0644\u0627 \u062a\u0648\u0627\u0641\u0642 \u0639\u0644\u0649 \u0623\u064a \u0645\u0646\u0647\u0645\u0627\u060c \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643 \u0642\u0645 \u0628\u062a\u0645\u0648\u064a\u0644 \u0627\u062e\u062a\u0628\u0627\u0631\u0643 \u0627\u0644\u062a\u0627\u0644\u064a: \u062a\u062c\u0631\u0628\u0629 \u0635\u063a\u064a\u0631\u0629 \u062a\u062a\u0636\u0645\u0646 \u0633\u0624\u0627\u0644\u0627\u064b \u0648\u0627\u062d\u062f\u0627\u064b\u060c \u0648\u0646\u0641\u0642\u0627\u062a \u0645\u062d\u062f\u062f\u0629\u060c \u0648\u0642\u0627\u0639\u062f\u0629 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0645\u062d\u062f\u062f\u0629 \u0645\u0633\u0628\u0642\u0627\u064b.<\/p>\n<p>\u0639\u0646\u062f\u0647\u0627 \u064a\u062a\u0648\u0642\u0641 \u0645\u062c\u0644\u0633 \u0625\u062f\u0627\u0631\u062a\u0643 \u0639\u0646 \u0637\u0631\u062d \u0627\u0644\u0633\u0624\u0627\u0644 \u201c\u0647\u0644 \u0633\u064a\u0646\u062c\u062d \u0647\u0630\u0627\u061f\u201d \u0648\u064a\u0628\u062f\u0623 \u0641\u064a \u0627\u0644\u062a\u0633\u0627\u0624\u0644 \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u0627\u062e\u062a\u0628\u0627\u0631\u0647 \u0628\u062a\u0643\u0644\u0641\u0629 \u0645\u0646\u062e\u0641\u0636\u0629. \u0648\u0643\u0644 \u0625\u062c\u0627\u0628\u0629 \u062a\u0624\u062f\u064a \u0625\u0645\u0627 \u0625\u0644\u0649 \u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u0627\u0644\u064a \u0623\u0648 \u0625\u064a\u0642\u0627\u0641\u0647\u060c \u0648\u0627\u0644\u0645\u0631\u0627\u0647\u0646\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 <em>\u0644\u0627 \u064a\u0632\u0627\u0644<\/em> \u0633\u064a\u0623\u062a\u064a \u0630\u0644\u0643 \u0644\u0627\u062d\u0642\u064b\u0627.<\/p>\n<h2>\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062f\u0639\u0645 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u062f\u0648\u0649 \u0641\u0643\u0631\u0629 \u063a\u064a\u0631 \u0645\u0624\u0643\u062f\u0629<\/h2>\n<p>\u0648\u0635\u0641 \u062f\u0627\u0646 \u0644\u0648\u0641\u0627\u0644\u0648 \u0648\u062f\u0627\u0646\u064a\u0627\u0644 \u0643\u0627\u0647\u0646\u0645\u0627\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a <a href=\"https:\/\/hbr.org\/2003\/07\/delusions-of-success-how-optimism-undermines-executives-decisions\">\u0623\u0648\u0647\u0627\u0645 \u0627\u0644\u0646\u062c\u0627\u062d<\/a>.<\/p>\n<p>\u0648\u0643\u062a\u0628\u0648\u0627 \u0623\u0646 \u0627\u0644\u062a\u062d\u064a\u0632\u0627\u062a \u0648\u0627\u0644\u0636\u063a\u0648\u0637 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u062a\u062f\u0641\u0639 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0625\u0644\u0649 \u201c\u0648\u0636\u0639 \u062a\u0648\u0642\u0639\u0627\u062a \u0645\u0641\u0631\u0637\u0629 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0624\u0644\u201d \u0628\u0634\u0623\u0646 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124654\" src=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/it-project-overruns-average-vs-black-swan.png\" alt=\"\u0627\u0644\u0631\u0633\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u064a \u064a\u0642\u0627\u0631\u0646 \u0627\u0644\u062a\u062c\u0627\u0648\u0632\u0627\u062a \u0641\u064a \u062a\u0643\u0627\u0644\u064a\u0641 \u0645\u0634\u0627\u0631\u064a\u0639 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u062a\u0623\u062e\u064a\u0631\u0627\u062a \u0641\u064a\u0647\u0627\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/it-project-overruns-average-vs-black-swan-18x10.png 18w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/it-project-overruns-average-vs-black-swan-200x113.png 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/it-project-overruns-average-vs-black-swan-300x169.png 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/it-project-overruns-average-vs-black-swan-360x203.png 360w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/it-project-overruns-average-vs-black-swan-400x225.png 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/it-project-overruns-average-vs-black-swan-600x338.png 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/it-project-overruns-average-vs-black-swan-768x432.png 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/it-project-overruns-average-vs-black-swan-800x450.png 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/it-project-overruns-average-vs-black-swan-1024x576.png 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/it-project-overruns-average-vs-black-swan-1200x675.png 1200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/it-project-overruns-average-vs-black-swan.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u0648\u0627\u0644\u062a\u0641\u0627\u0624\u0644 \u0644\u064a\u0633 \u0647\u0648 <em>\u0641\u0642\u0637<\/em> \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0630\u064a \u064a\u062a\u0639\u0627\u0631\u0636 \u0645\u0639 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0642\u0646\u0639\u0629 \u0641\u064a \u062b\u0648\u0628 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a.<\/strong> \u064a\u062d\u062f\u062f \u0643\u0627\u0647\u0646\u0645\u0627\u0646 \u0648\u0644\u0648\u0641\u0627\u0644\u0648 \u0648\u0623\u0648\u0644\u064a\u0641\u064a\u064a\u0647 \u0633\u064a\u0628\u0648\u0646\u064a \u0627\u0644\u062d\u062f \u0627\u0644\u0641\u0627\u0635\u0644 \u0641\u064a <a href=\"https:\/\/hbr.org\/2011\/06\/the-big-idea-before-you-make-that-big-decision\">\u0645\u0642\u0627\u0644 \u0646\u064f\u0634\u0631 \u0641\u064a \u0645\u062c\u0644\u0629 \u00ab\u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0628\u064a\u0632\u0646\u0633 \u0631\u064a\u0641\u064a\u0648\u00bb \u0639\u0627\u0645 2011<\/a>: \u201c\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u062f\u0642\u064a\u0642\u0629\u060c \u0641\u064a \u062d\u064a\u0646 \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0637\u0645\u0648\u062d\u0629\u201d. \u0648\u0642\u062f \u064a\u0624\u062f\u064a \u0637\u0644\u0628 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0625\u0644\u0649 \u0637\u0645\u0633 \u0647\u0630\u0627 \u0627\u0644\u0641\u0631\u0642\u060c \u0644\u0623\u0646 \u0627\u0644\u062c\u0647\u0629 \u0627\u0644\u0645\u0645\u0648\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0647\u062f\u0641 \u0637\u0645\u0648\u062d \u0644\u0644\u0641\u0648\u0632 \u0628\u0627\u0644\u0641\u0631\u0635\u0629 \u0642\u062f \u064a\u0646\u062a\u0647\u064a \u0628\u0647\u0627 \u0627\u0644\u0623\u0645\u0631 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645\u0647 \u0639\u0644\u0649 \u0623\u0646\u0647 \u062a\u0648\u0642\u0639.<\/li>\n<li><strong>\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062e\u0641\u064a \u00ab\u0627\u0644\u0630\u064a\u0644\u00bb.<\/strong> \u0641\u064a <a href=\"https:\/\/hbr.org\/2011\/09\/why-your-it-project-may-be-riskier-than-you-think\">\u062f\u0631\u0627\u0633\u0629 \u0623\u064f\u062c\u0631\u064a\u062a \u0639\u0627\u0645 2011 \u0648\u0634\u0645\u0644\u062a 1,471 \u0645\u0634\u0631\u0648\u0639\u064b\u0627 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/a>, \u060c \u0648\u0648\u062c\u062f \u0628\u0646\u062a \u0641\u0644\u064a\u0641\u0628\u064a\u0631\u063a \u0648\u0623\u0644\u0643\u0633\u0646\u062f\u0631 \u0628\u0648\u062f\u0632\u064a\u0631 \u0623\u0646 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u062a\u062c\u0627\u0648\u0632 \u0641\u064a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0628\u0644\u063a 27%. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0643\u0627\u0646 \u0648\u0627\u062d\u062f \u0645\u0646 \u0643\u0644 \u0633\u062a\u0629 \u062d\u0627\u0644\u0627\u062a \u064a\u0645\u062b\u0644 \u00ab\u0628\u062c\u0639\u0629 \u0633\u0648\u062f\u0627\u0621\u00bb\u060c \u062d\u064a\u062b \u0628\u0644\u063a \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u062a\u062c\u0627\u0648\u0632 \u0641\u064a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 <em>200%<\/em> \u0648\u062a\u062c\u0627\u0648\u0632\u0627\u062a \u0641\u064a \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a \u062a\u0628\u0644\u063a \u062d\u0648\u0627\u0644\u064a 70%. \u0625\u0646\u0647\u0627 \u0645\u0634\u0627\u0631\u064a\u0639 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0644\u0630\u0627 \u062a\u0639\u0627\u0645\u0644\u0648\u0627 \u0645\u0639\u0647\u0627 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0645\u062b\u0627\u0644 \u062a\u0648\u0636\u064a\u062d\u064a.<\/li>\n<li><strong>\u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u0645\u0639\u0631\u0641\u062a\u0647\u0627 \u0645\u0633\u0628\u0642\u064b\u0627.<\/strong> \u0641\u064a <a href=\"https:\/\/www.aeaweb.org\/articles?id=10.1257\/jep.28.3.25\">\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0639\u0645\u0644\u064a\u0629 \u062a\u062c\u0631\u064a\u0628\u064a\u0629<\/a>, \u060c \u0648\u064a\u0635\u0641 \u0643\u064a\u0631 \u0648\u0646\u0627\u0646\u062f\u0627 \u0648\u0631\u0648\u062f\u0633-\u0643\u0631\u0648\u0628\u0641 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0627\u0644\u0646\u062c\u0627\u062d \u0628\u0623\u0646\u0647\u0627 \u201c\u0645\u0646\u062e\u0641\u0636\u0629\u060c \u0648\u0645\u062a\u0641\u0627\u0648\u062a\u0629 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0648\u0644\u0627 \u064a\u0645\u0643\u0646 \u0645\u0639\u0631\u0641\u062a\u0647\u0627 \u0625\u0644\u0627 \u0628\u0639\u062f \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u201d.\u201d<\/li>\n<\/ul>\n<p>\u0627\u0644\u062d\u0644 \u0627\u0644\u0630\u064a \u062a\u0648\u0635\u0644 \u0625\u0644\u064a\u0647 \u0644\u0648\u0641\u0627\u0644\u0648 \u0648\u0643\u0627\u0647\u0646\u0645\u0627\u0646 \u0647\u0648 <em>\u062e\u0627\u0631\u062c<\/em> \u0627\u0644\u0646\u0647\u062c\u060c \u0627\u0644\u0630\u064a \u064a\u064f\u0639\u0631\u0641 \u0623\u064a\u0636\u064b\u0627 \u0628\u0627\u0633\u0645 \u00ab\u0627\u0644\u062a\u0646\u0628\u0624 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0641\u0626\u0629 \u0645\u0631\u062c\u0639\u064a\u0629\u00bb. \u062d\u064a\u062b \u062a\u0642\u0648\u0645 \u0628\u062f\u0631\u0627\u0633\u0629 \u0641\u0626\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629 \u0648\u062a\u0636\u0639 \u0645\u0634\u0631\u0648\u0639\u0643 \u0636\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u0632\u064a\u0639.<\/p>\n<p>\u0644\u0643\u0646 \u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u062d\u0642\u064b\u0651\u0627 \u0642\u062f \u0644\u0627 \u064a\u0643\u0648\u0646 \u0644\u0647\u0627 \u0646\u0645\u0648\u0630\u062c \u0645\u0631\u062c\u0639\u064a \u064a\u0633\u062a\u062d\u0642 \u0647\u0630\u0627 \u0627\u0644\u0627\u0633\u0645. \u0648\u0644\u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u0627\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0631\u0648\u064a\u0647\u0627 \u0627\u0644\u0641\u0631\u064a\u0642 \u0639\u0646 \u0646\u0641\u0633\u0647.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124656\" src=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/outside-view-vs-new-idea-reference-class.png\" alt=\"\u0631\u0633\u0645 \u0628\u064a\u0627\u0646\u064a \u062a\u0646\u0628\u0624\u064a \u0645\u0646 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0631\u062c\u0639\u064a\u0629 \u064a\u0642\u0627\u0631\u0646 \u0628\u064a\u0646 \u0648\u062c\u0647\u0629 \u0627\u0644\u0646\u0638\u0631 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0648\u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/outside-view-vs-new-idea-reference-class-18x10.png 18w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/outside-view-vs-new-idea-reference-class-200x113.png 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/outside-view-vs-new-idea-reference-class-300x169.png 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/outside-view-vs-new-idea-reference-class-360x203.png 360w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/outside-view-vs-new-idea-reference-class-400x225.png 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/outside-view-vs-new-idea-reference-class-600x338.png 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/outside-view-vs-new-idea-reference-class-768x432.png 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/outside-view-vs-new-idea-reference-class-800x450.png 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/outside-view-vs-new-idea-reference-class-1024x576.png 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/outside-view-vs-new-idea-reference-class-1200x675.png 1200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/outside-view-vs-new-idea-reference-class.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u062a\u0644\u0643 \u0627\u0644\u0642\u0635\u0629... <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/confidence-adjusted-scoring-early-stage-ideas\/\">\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a<\/a>. \u064a\u0628\u062f\u0648 \u0643\u0644 \u0645\u0646\u0647\u0627 \u0645\u0639\u0642\u0648\u0644\u0627\u064b\u060c \u0648 <em>\u0644\u0627 \u0634\u064a\u0621<\/em> \u0644\u0645 \u064a\u062a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631\u0647 \u0628\u0639\u062f.<\/p>\n<p>\u0648\u0628\u0630\u0644\u0643 \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u0649 \u0644\u062c\u0646\u0629 \u0627\u0644\u062a\u062d\u0643\u064a\u0645 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0642\u0635\u0629\u060c \u0648 <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/evidence-packet-before-idea-review\/\">\u0627\u0644\u0645\u0642\u062f\u0645 \u0627\u0644\u0648\u0627\u062b\u0642 \u0645\u0646 \u0646\u0641\u0633\u0647 \u064a\u062a\u0645\u062a\u0639 \u0628\u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/a> \u0627\u0644\u0623\u062f\u0644\u0629 \u0644\u0645 \u062a\u062b\u0628\u062a \u0630\u0644\u0643.<\/p>\n<p>\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u062f\u0648\u0649 \u0647\u064a <em>\u0644\u0627 \u064a\u0632\u0627\u0644<\/em> \u0644\u0643\u0646 \u0633\u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u064a\u0643 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0627\u062d\u0642\u064b\u0627. \u0641\u0628\u0645\u062c\u0631\u062f \u062d\u0633\u0645 \u0627\u0644\u0623\u0645\u0648\u0631 \u0627\u0644\u0645\u062c\u0647\u0648\u0644\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0633\u064a\u0643\u0648\u0646 \u0627\u0644\u0623\u0645\u0631 \u0645\u062a\u0639\u0644\u0642\u064b\u0627 \u0628\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u062d\u062c\u0645 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0643\u0644\u064a \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0647.<\/p>\n<h2>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062d\u062f\u062b \u0644\u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0639\u062f \u0625\u0628\u062f\u0627\u0621 \u0645\u0648\u0627\u0641\u0642\u0629 \u0642\u0627\u0637\u0639\u0629\u061f<\/h2>\n<p>\u0642\u062f \u062a\u0624\u062f\u064a \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0625\u0644\u0649 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 <em>\u0623\u0639\u0637\u0649<\/em> \u0630\u0644\u0643\u060c \u0648\u062a\u0634\u064a\u0631 \u062f\u0631\u0627\u0633\u062a\u0627\u0646 \u0625\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062d\u062f\u0648\u062b \u0630\u0644\u0643:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629.<\/strong> \u0623\u062c\u0631\u0649 \u0628\u0627\u0631\u064a \u0633\u062a\u0627\u0648 \u062a\u062c\u0631\u0628\u0629 \u0645\u0639\u0645\u0644\u064a\u0629 \u0639\u0627\u0645 1976 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0638\u0627\u0647\u0631\u0629 \u00ab\u062a\u0635\u0627\u0639\u062f \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645\u00bb\u060c, <a href=\"https:\/\/doi.org\/10.1016\/0030-5073(76)90005-2\">\u063a\u0627\u0631\u0642 \u062d\u062a\u0649 \u0627\u0644\u0631\u0643\u0628\u062a\u064a\u0646 \u0641\u064a \u0646\u0647\u0631 \u00ab\u0628\u064a\u063a \u0645\u0627\u062f\u064a\u00bb<\/a>. \u0641\u0642\u062f \u201c\u062e\u0635\u0635 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0648\u0646 \u0641\u064a \u062f\u0631\u0627\u0633\u062a\u0647 \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0644\u0645\u0633\u0627\u0631 \u0639\u0645\u0644 \u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631\u0647 \u0645\u0633\u0628\u0642\u064b\u0627 \u0639\u0646\u062f\u0645\u0627 \u0643\u0627\u0646\u0648\u0627 \u0645\u0633\u0624\u0648\u0644\u064a\u0646 \u0634\u062e\u0635\u064a\u064b\u0627 \u0639\u0646 \u0627\u0644\u0639\u0648\u0627\u0642\u0628 \u0627\u0644\u0633\u0644\u0628\u064a\u0629\u201d. \u0625\u0646\u0647\u0627 <em>\u0627\u0644\u0645\u062e\u062a\u0628\u0631<\/em> \u0647\u0630\u0647 \u0627\u0644\u0646\u062a\u064a\u062c\u0629\u060c \u0644\u0630\u0627 \u0627\u0639\u062a\u0628\u0631\u0647\u0627 \u062a\u0648\u062c\u064a\u0647\u064b\u0627.<\/li>\n<li><strong>\u0627\u0644\u0645\u0639\u062a\u0642\u062f \u0627\u0644\u062c\u0645\u0627\u0639\u064a.<\/strong> <a href=\"https:\/\/hbr.org\/2003\/02\/why-bad-projects-are-so-hard-to-kill\">\u0645\u0642\u0627\u0644 \u0625\u064a\u0632\u0627\u0628\u064a\u0644 \u0631\u0648\u064a\u0631 \u0641\u064a \u0645\u062c\u0644\u0629 \u00ab\u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0628\u064a\u0632\u0646\u0633 \u0631\u064a\u0641\u064a\u0648\u00bb<\/a> \u064a\u0635\u0641 \u201c\u0625\u064a\u0645\u0627\u0646\u064b\u0627 \u0631\u0627\u0633\u062e\u064b\u0627 \u0628\u062d\u062a\u0645\u064a\u0629 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0644\u0644\u0645\u0634\u0631\u0648\u0639\u201d. \u0648\u064a\u0646\u062a\u0634\u0631 \u0647\u0630\u0627 \u0627\u0644\u0625\u064a\u0645\u0627\u0646 \u0625\u0644\u0649 \u062f\u0631\u062c\u0629 \u062a\u062c\u0639\u0644 \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0641\u0634\u0644 \u062a\u0628\u062f\u0648 \u0648\u0643\u0623\u0646\u0647\u0627 \u201c\u0627\u0646\u062a\u0643\u0627\u0633\u0627\u062a \u0645\u0624\u0642\u062a\u0629\u201d. \u0648\u0643\u0627\u0646 \u0645\u0634\u0631\u0648\u0639\u0647\u0627 \u0627\u0644\u0623\u0648\u0644\u060c \u0648\u0647\u0648 \u201c\u0633\u064a\u0644\u064a\u0643\u062a\u0627\u0641\u064a\u062c\u0646\u201d (SelectaVision) \u0627\u0644\u062a\u0627\u0628\u0639 \u0644\u0634\u0631\u0643\u0629 RCA\u060c \u00ab\u0642\u062f \u0643\u0644\u0641 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0628\u0644\u063a\u064b\u0627 \u0645\u0630\u0647\u0644\u0627\u064b \u0642\u062f\u0631\u0647 $580 \u0645\u0644\u064a\u0648\u0646\u060c \u0648\u0627\u0633\u062a\u0646\u0632\u0641 \u0645\u0648\u0627\u0631\u062f\u0647\u0627 \u0644\u0645\u062f\u0629 14 \u0639\u0627\u0645\u064b\u0627\u00bb.\u201d<\/li>\n<\/ul>\n<p>\u0625\u0644\u064a\u0643\u0645 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631\u0646\u0627: \u0643\u0644 \u0645\u0646 \u0635\u0648\u0651\u062a \u0628\u0640\u00ab\u0646\u0639\u0645\u00bb \u0623\u0635\u0628\u062d \u0627\u0644\u0622\u0646 \u064a\u0645\u062a\u0644\u0643 <em>\u0643\u0627\u0645\u0644\u0629<\/em> \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f. \u0625\u0646 \u0639\u062f\u0645 \u0628\u0644\u0648\u063a \u0623\u062d\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0647\u0645\u0629 \u064a\u0628\u062f\u0648 \u0648\u0643\u0623\u0646\u0647 \u0647\u062c\u0648\u0645 \u0639\u0644\u0649 \u062d\u0643\u0645\u0647\u0645\u060c \u0648 <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/zombie-projects-innovation-portfolio\/\">\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u062a\u062f\u0627\u0641\u0639 \u0639\u0646 \u0627\u0644\u062a\u0635\u0648\u064a\u062a<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124658\" src=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/big-yes-escalation-loop.png\" alt=\"\u062f\u0648\u0631\u0629 \u062a\u0635\u0639\u064a\u062f \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u062a\u064a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u0642\u0637\u0629 \u0627\u0644\u062e\u0631\u0648\u062c\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/big-yes-escalation-loop-18x10.png 18w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/big-yes-escalation-loop-200x113.png 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/big-yes-escalation-loop-300x169.png 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/big-yes-escalation-loop-360x203.png 360w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/big-yes-escalation-loop-400x225.png 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/big-yes-escalation-loop-600x338.png 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/big-yes-escalation-loop-768x432.png 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/big-yes-escalation-loop-800x450.png 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/big-yes-escalation-loop-1024x576.png 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/big-yes-escalation-loop-1200x675.png 1200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/big-yes-escalation-loop.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u062a\u062a\u0645\u064a\u0632 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u064a \u064a\u0642\u062a\u0631\u062d\u0647\u0627 \u0631\u0648\u064a\u0631 \u0628\u0637\u0627\u0628\u0639\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u064a: \u0641\u0631\u0642 \u201c\u0644\u0627 \u062a\u062a\u0623\u0644\u0641 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0645\u0646 \u0623\u0634\u062e\u0627\u0635 \u0645\u062a\u0634\u0627\u0628\u0647\u064a\u0646 \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631\u201d\u060c \u0648\u201c\u0639\u0645\u0644\u064a\u0627\u062a \u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u062d\u062f\u062f\u0629 \u0628\u0648\u0636\u0648\u062d\u201d \u064a\u062a\u0645 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0647\u0627\u060c \u0648\u0634\u062e\u0635\u064a\u0629 \u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062e\u0631\u0648\u062c \u062a\u062a\u062d\u062f\u0649 \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u0642.<\/p>\n<p>\u0627\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0642\u0648\u0627\u0633\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0628\u064a\u0646 \u062a\u0644\u0643 \u0627\u0644\u062d\u0644\u0648\u0644. \u0641\u0643\u0644 \u0645\u0646\u0647\u0627 \u064a\u062f\u0645\u062c \u0627\u0644\u062e\u0644\u0627\u0641 \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0641\u064a \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629 <em>\u0642\u0628\u0644<\/em> \u0647\u0644 \u0647\u0646\u0627\u0643 \u0645\u0646 \u064a\u0647\u062a\u0645 \u0628\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0623\u0645\u0631\u061f.<\/p>\n<p>\u062a\u0648\u0641\u0631 \u0623\u0637\u0631 \u0639\u0645\u0644 \u00abGate\u00bb \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u062e\u0631\u062c\u064b\u0627. \u0625\u0646 <a href=\"https:\/\/www.stage-gate.com\/wp-content\/uploads\/2022\/08\/Stage-Gate-The-Quintessential-Decision-Factory.pdf\">\u0642\u0627\u0626\u0645\u0629 \u0642\u0631\u0627\u0631\u0627\u062a \u00ab\u0633\u062a\u064a\u062c-\u063a\u064a\u062a\u00bb<\/a> \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629: \u201c\u0627\u0644\u0645\u0636\u064a \u0642\u062f\u0645\u0627\u064b (\u062a\u0645\u0648\u064a\u0644)\u060c \u0627\u0644\u0625\u0644\u063a\u0627\u0621 (\u0648\u0642\u0641 \u0627\u0644\u062a\u0645\u0648\u064a\u0644)\u060c \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 (\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a)\u060c \u0627\u0644\u062a\u0639\u0644\u064a\u0642 (\u062a\u0645\u0648\u064a\u0644 \u0645\u0624\u062c\u0644 \u0631\u064a\u062b\u0645\u0627 \u062a\u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0648\u0627\u0631\u062f)\u201d.\u201d<\/p>\n<p>\u0627\u0644\u0645\u062c\u0627\u0644\u0633 \u0627\u0644\u062a\u064a <em>\u0641\u0642\u0637<\/em> <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/innovation-review-board-playbook\/\">\u0627\u0633\u062a\u062e\u062f\u0645 \u00abGo and Kill\u00bb<\/a> \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0645\u064f\u0639\u062f\u0651 \u0644\u062d\u0627\u0644\u0627\u062a \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646. \u0625\u0646 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u062f\u0648\u064a\u0631\u060c \u0645\u0639 \u0625\u0631\u0641\u0627\u0642 \u0633\u0624\u0627\u0644 \u0645\u0643\u062a\u0648\u0628\u060c \u0647\u0648 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0631\u0628\u0629.<\/p>\n<h2>\u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u062c\u062d \u0643\u0641\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629<\/h2>\n<p>\u064a\u0633\u062a\u0639\u0631\u0636 \u0643\u064a\u0631 \u0648\u0646\u0627\u0646\u062f\u0627 \u0648\u0631\u0648\u062f\u0633-\u0643\u0631\u0648\u0628\u0641 \u0645\u062b\u0627\u0644\u0627\u064b: \u0645\u0634\u0631\u0648\u0639 \u062a\u0628\u0644\u063a \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642\u0647 $110\u060c \u0648\u064a\u062d\u0642\u0642 \u0639\u0627\u0626\u062f\u064b\u0627 \u0642\u062f\u0631\u0647 $10,000 \u0628\u0627\u062d\u062a\u0645\u0627\u0644 1%\u060c \u0648$0 \u0641\u064a \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649.<\/p>\n<p>\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0635\u063a\u064a\u0631\u0629 \u0627\u0644\u062d\u062c\u0645 \u0639\u0646 \u0642\u0635\u062f. \u0627\u0636\u0631\u0628\u0647\u0627 \u0641\u064a <em>10,000<\/em> \u0648\u0647\u0630\u0647 \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a \u062a\u0646\u0637\u0628\u0642 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\">\u0627\u0644\u062e\u064a\u0627\u0631<\/th>\n<th align=\"left\">\u0627\u0644\u062a\u0643\u0644\u0641\u0629<\/th>\n<th align=\"left\">\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629<\/th>\n<th align=\"left\">\u0645\u0627 \u064a\u062a\u0639\u0644\u0645\u0647 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\">\u0642\u0645 \u0628\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0622\u0646<\/td>\n<td align=\"left\">$110<\/td>\n<td align=\"left\">\u0646\u0627\u0642\u0635 $10 ($10,000 \u00d7 1%\u060c \u0646\u0627\u0642\u0635 $110)<\/td>\n<td align=\"left\">\u0644\u0627 \u0634\u064a\u0621 \u062d\u062a\u0649 \u064a\u062a\u0645 \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0645\u0627\u0644<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0623\u0648\u0644\u0627\u064b<\/td>\n<td align=\"left\">\u0641\u064a \u0625\u0637\u0627\u0631 $89 \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u062b\u0645 $110 \u0641\u0642\u0637 \u0628\u0639\u062f \u062a\u0644\u0642\u064a \u0625\u0634\u0627\u0631\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629<\/td>\n<td align=\"left\">$89 (1 \u0645\u0646 \u0643\u0644 10 \u00d7 $890)\u060c \u0645\u0637\u0631\u0648\u062d\u064b\u0627 \u0645\u0646\u0647\u0627 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<\/td>\n<td align=\"left\">\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u064a\u0633\u062a\u062d\u0642 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 $110 \u0623\u0635\u0644\u0627\u064b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<p>\u064a\u0628\u0644\u063a \u062d\u062c\u0645 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u062d\u0627\u0644\u064a\u0627\u064b <em>\u0646\u0627\u0642\u0635<\/em> $10. \u062a\u0638\u0647\u0631 \u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0643\u0644 10 \u0645\u0631\u0627\u062a\u060c \u0648\u062a\u0631\u0641\u0639 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0625\u0644\u0649 10%\u060c \u0628\u0642\u064a\u0645\u0629 $890.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124659\" src=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/fund-now-vs-test-first-decision-tree.png\" alt=\"\u0634\u062c\u0631\u0629 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u064a \u062a\u0642\u0627\u0631\u0646 \u0628\u064a\u0646 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0643\u0631\u0629 \u0623\u0648\u0644\u0627\u064b\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/fund-now-vs-test-first-decision-tree-18x10.png 18w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/fund-now-vs-test-first-decision-tree-200x113.png 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/fund-now-vs-test-first-decision-tree-300x169.png 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/fund-now-vs-test-first-decision-tree-360x203.png 360w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/fund-now-vs-test-first-decision-tree-400x225.png 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/fund-now-vs-test-first-decision-tree-600x338.png 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/fund-now-vs-test-first-decision-tree-768x432.png 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/fund-now-vs-test-first-decision-tree-800x450.png 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/fund-now-vs-test-first-decision-tree-1024x576.png 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/fund-now-vs-test-first-decision-tree-1200x675.png 1200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/fund-now-vs-test-first-decision-tree.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u0644\u0630\u0627\u060c \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u0624\u0644\u0641\u0648\u0646 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u201c\u0645\u0627 \u062f\u0627\u0645\u062a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0623\u0642\u0644 \u0645\u0646 $89\u201d (10% \u00d7 $890)\u060c \u062b\u0645 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0625\u064a\u0642\u0627\u0641 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0623\u0648 \u062a\u0633\u0648\u064a\u0642\u0647 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u064a\u062c\u0629.<\/p>\n<p>\u0648\u062a\u0634\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0625\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0646\u062a\u064a\u062c\u0629. \u062f\u0631\u0627\u0633\u0629 \u0631\u0648\u0646 \u0643\u0648\u0647\u0627\u0641\u064a \u0648\u0633\u062a\u064a\u0641\u0627\u0646 \u062a\u0648\u0645\u0643\u064a <a href=\"https:\/\/hbr.org\/2017\/09\/the-surprising-power-of-online-experiments\">\u062a\u0642\u0631\u064a\u0631 \u0639\u0627\u0645 2017 \u0639\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/a> \u0648\u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u00ab\u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a\u00bb \u0648\u00ab\u0628\u064a\u0646\u063a\u00bb \u0648\u00ab\u062c\u0648\u062c\u0644\u00bb.<\/p>\n<p>\u0641\u064a \u00ab\u062c\u0648\u062c\u0644\u00bb \u0648\u00ab\u0628\u064a\u0646\u063a\u00bb\u060c, <em>\u0641\u0642\u0637<\/em> \u0623\u062b\u0645\u0631\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u062a\u064a \u062a\u0631\u0627\u0648\u062d\u062a \u0628\u064a\u0646 10% \u064820% \u062a\u0642\u0631\u064a\u0628\u064b\u0627 \u0639\u0646 \u0646\u062a\u0627\u0626\u062c \u0625\u064a\u062c\u0627\u0628\u064a\u0629. \u0648\u064a\u0630\u0643\u0631\u0648\u0646 \u0623\u0646 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0623\u0646\u0641\u0633\u0647\u0645 \u201c\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062e\u0637\u0626\u0648\u0646 \u0641\u064a \u062a\u0642\u062f\u064a\u0631 \u0623\u064a \u0645\u0646\u0647\u0627 \u0633\u064a\u062d\u0642\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u062c\u0648\u0629\u201d.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124660\" src=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/online-experiments-win-rate.png\" alt=\"\u0631\u0633\u0645 \u0628\u064a\u0627\u0646\u064a \u064a\u0648\u0636\u062d \u0641\u0648\u0632 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u062a\u064a \u062a\u062a\u0631\u0627\u0648\u062d \u0645\u0646 10% \u0625\u0644\u0649 20%\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/online-experiments-win-rate-18x10.png 18w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/online-experiments-win-rate-200x113.png 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/online-experiments-win-rate-300x169.png 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/online-experiments-win-rate-360x203.png 360w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/online-experiments-win-rate-400x225.png 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/online-experiments-win-rate-600x338.png 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/online-experiments-win-rate-768x432.png 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/online-experiments-win-rate-800x450.png 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/online-experiments-win-rate-1024x576.png 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/online-experiments-win-rate-1200x675.png 1200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/online-experiments-win-rate.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u0648\u062d\u062a\u0649 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0636\u062e\u0645\u0629 \u0642\u062f \u062a\u0641\u0634\u0644 \u0623\u064a\u0636\u064b\u0627: \u0641\u0642\u062f \u0643\u0644\u0641 \u062a\u0643\u0627\u0645\u0644 \u00ab\u0628\u064a\u0646\u063a\u00bb \u0645\u0639 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0634\u0631\u0643\u0629 \u00ab\u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a\u00bb \u0623\u0643\u062b\u0631 \u0645\u0646 $25 \u0645\u0644\u064a\u0648\u0646 \u0645\u0642\u0627\u0628\u0644 \u0645\u0643\u0627\u0633\u0628 \u0636\u0626\u064a\u0644\u0629. \u0623\u0645\u0627 \u0627\u062e\u062a\u0628\u0627\u0631 \u0641\u0643\u0631\u0629 \u0630\u0627\u062a \u0623\u0648\u0644\u0648\u064a\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0644\u0639\u0631\u0636 \u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0641\u0642\u062f \u0623\u062f\u0649 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0628\u0646\u0633\u0628\u0629 12%.<\/p>\n<h2>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u0648\u0627\u0641\u0642 \u0639\u0644\u064a\u0647 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643<\/h2>\n<p>\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0645\u0627 \u064a\u0644\u064a: <em>\u0648\u0627\u062d\u062f<\/em> \u0627\u062e\u062a\u0628\u0627\u0631\u060c \u062a\u0645 \u062a\u062f\u0648\u064a\u0646\u0647 \u0642\u0628\u0644 \u0628\u062f\u0621 \u0627\u0644\u0639\u0645\u0644. \u0648\u062a\u0633\u062a\u0648\u0639\u0628 \u0645\u0648\u0627\u0641\u0642\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0647\u0630\u0647 \u0641\u064a \u0635\u0641\u062d\u0629 \u0648\u0627\u062d\u062f\u0629:<\/p>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\">\u0627\u0644\u062d\u0642\u0644<\/th>\n<th align=\"left\">\u0645\u0627 \u064a\u062f\u0648\u0646\u0647 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629<\/th>\n<th align=\"left\">\u0645\u0627 \u0623\u0647\u0645\u064a\u0629 \u0630\u0644\u0643<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\">\u0627\u0644\u0633\u0624\u0627\u0644<\/td>\n<td align=\"left\">\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636 \u0627\u0644\u0623\u0643\u062b\u0631 \u062e\u0637\u0648\u0631\u0629\u060c \u0627\u0644\u0630\u064a \u0635\u064a\u063a \u0628\u062d\u064a\u062b \u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u064a\u0647<\/td>\n<td align=\"left\">\u064a\u0631\u0627\u0647\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u0647\u0648\u0644 \u0627\u0644\u0630\u064a \u0645\u0646 \u0634\u0623\u0646\u0647 \u0623\u0646 \u064a\u0642\u0636\u064a \u0639\u0644\u0649 \u0627\u0644\u0641\u0643\u0631\u0629 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\u0627\u0644\u062f\u0644\u064a\u0644 \u0648\u0627\u0644\u0645\u0642\u064a\u0627\u0633<\/td>\n<td align=\"left\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627\u060c \u0648\u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0630\u064a \u064a\u064f\u0639\u062a\u0628\u0631 \u062f\u0644\u064a\u0644\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0646\u062c\u0627\u062d<\/td>\n<td align=\"left\">\u064a\u0645\u0646\u0639 \u0623\u064a \u0634\u062e\u0635 \u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0631\u0642\u0645 \u064a\u0638\u0647\u0631\u0647 \u0628\u0645\u0638\u0647\u0631 \u062c\u064a\u062f \u0628\u0639\u062f \u0630\u0644\u0643<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\u0627\u0644\u063a\u0637\u0627\u0621<\/td>\n<td align=\"left\">\u062d\u062f \u0645\u0627\u0644\u064a \u0648\u0625\u0637\u0627\u0631 \u0632\u0645\u0646\u064a<\/td>\n<td align=\"left\">\u064a\u062d\u062f \u0645\u0646 \u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u0641\u064a \u062d\u0627\u0644\u0629 \u0627\u0644\u0631\u0641\u0636<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\u0642\u0627\u0639\u062f\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631<\/td>\n<td align=\"left\">\u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u0642\u0635\u0648\u0649 \u0644\u0640 \u00ab\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629\u00bb \u0648\u00ab\u0627\u0644\u062a\u063a\u064a\u064a\u0631\u00bb \u0648\u00ab\u0627\u0644\u0625\u064a\u0642\u0627\u0641\u00bb<\/td>\n<td align=\"left\">\u064a\u062d\u0648\u0644 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0631\u0627\u0647\u0627 \u0623\u062d\u062f<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\u0627\u0644\u0645\u0648\u0639\u062f \u0648\u0627\u0644\u0645\u0628\u0627\u0631\u0627\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629<\/td>\n<td align=\"left\">\u0645\u062a\u0649 \u064a\u062a\u062e\u0630 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0642\u0631\u0627\u0631\u0647\u060c \u0648\u0645\u0646 \u0627\u0644\u0630\u064a \u064a\u062a\u062e\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0646\u0647\u0627\u0626\u064a<\/td>\n<td align=\"left\">\u064a\u0645\u0646\u0639 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0645\u0646 \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0628\u0631\u0646\u0627\u0645\u062c<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629<\/td>\n<td align=\"left\">\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062a\u0645 \u062a\u0645\u0648\u064a\u0644\u0647 \u0641\u064a \u0625\u0637\u0627\u0631 \u0643\u0644 \u0646\u062a\u064a\u062c\u0629 \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062b\u0644\u0627\u062b<\/td>\n<td align=\"left\">\u064a\u064f\u0637\u0627\u0628\u0642 \u0627\u0644\u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u062a\u0627\u0644\u064a \u0645\u0639 \u062f\u0631\u062c\u0629 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0627\u0644\u062a\u0627\u0644\u064a\u0629<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<p>\u0627\u0628\u062f\u0623 \u0628\u0635\u0641 \u0627\u0644\u0623\u0633\u0626\u0644\u0629. \u062a\u0635\u0641 \u0634\u0631\u0643\u0629 Intuit <a href=\"https:\/\/www.intuit.com\/blog\/life-at-intuit\/rapid-experimentation-to-deliver-customer-benefits\/\">\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u0645\u0637\u0644\u0642\u0629<\/a> \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u201c\u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0644\u0646\u062c\u0627\u062d \u0645\u0646\u062a\u062c \u0623\u0648 \u0645\u064a\u0632\u0629 \u0645\u0627\u201d.\u201d<\/p>\n<p>\u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u201c\u0644\u0645 \u062a\u062b\u0628\u062a \u0635\u062d\u062a\u0647\u0627 \u0639\u0645\u0644\u064a\u064b\u0651\u0627 \u0641\u064a \u0623\u0645\u0627\u0643\u0646 \u0623\u062e\u0631\u0649 \u062d\u062a\u0649 \u0627\u0644\u0622\u0646\u201d. \u0648\u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u0627\u0641\u062a\u0631\u0627\u0636 <em>\u0628\u0627\u0644\u0641\u0639\u0644<\/em> \u0625\u0630\u0627 \u0623\u064f\u062c\u0631\u064a\u062a \u0641\u064a \u0645\u0643\u0627\u0646 \u0645\u0634\u0627\u0628\u0647\u060c \u0641\u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/p>\n<p>\u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0647\u0630\u0627 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u060c \u0641\u0625\u0646 <a href=\"https:\/\/www.exp-platform.com\/Documents\/2009-ExPpitfalls.pdf\">\u0648\u0631\u0642\u0629 \u0628\u062d\u062b\u064a\u0629 \u0628\u0639\u0646\u0648\u0627\u0646 \u00ab\u0633\u0628\u0639 \u0639\u0642\u0628\u0627\u062a\u00bb<\/a> \u064a\u064f\u0639\u0631\u0650\u0651\u0641 \u0643\u0648\u0647\u0627\u0641\u064a\u060c \u0627\u0644\u0630\u064a \u0634\u0627\u0631\u0643 \u0641\u064a \u062a\u0623\u0644\u064a\u0641 \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u0644\u060c \u201c\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0627\u0645\u0644\u201d \u0628\u0623\u0646\u0647 \u00ab\u0645\u0642\u064a\u0627\u0633 \u0643\u0645\u064a \u0644\u0647\u062f\u0641 \u0627\u0644\u062a\u062c\u0631\u0628\u0629\u00bb.\u201d<\/p>\n<p>\u0648\u0647\u064a \u062a\u062d\u0630\u0631 \u0645\u0646 \u062d\u0627\u0644\u0629 \u201c\u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u062a\u062d\u0627\u064a\u0644 \u0639\u0644\u0649 \u0646\u0638\u0627\u0645 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0634\u064a\u0621 \u064a\u064f\u0639\u062a\u0628\u0631 \u0628\u0648\u0636\u0648\u062d \u2018\u062e\u0637\u0623\u064b\u2019 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u201d.\u201d<\/p>\n<p>\u0627\u0644\u0635\u0641 \u0627\u0644\u0623\u062e\u064a\u0631 <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/allocate-innovation-budget-portfolio\/\">\u064a\u062d\u0635\u0644 \u0639\u0644\u0649 \u062a\u0645\u0648\u064a\u0644 \u0645\u0646 \u0635\u0646\u0627\u062f\u064a\u0642 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a<\/a>, \u060c \u0643\u0645\u0627 \u062a\u0635\u0641\u0647\u0627 \u0648\u0631\u0642\u0629 \u0643\u064a\u0631 \u0627\u0644\u0628\u062d\u062b\u064a\u0629.<\/p>\n<p>\u064a\u0631\u0628\u0637 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u0648\u0646 \u201c\u0643\u0644 \u062f\u0641\u0639\u0629 \u0645\u0627\u0644\u064a\u0629 \u0628\u0645\u0631\u0627\u062d\u0644 \u0645\u062d\u062f\u062f\u0629\u201d\u060c \u0648\u064a\u062d\u062f\u062f\u0648\u0646 \u062d\u062c\u0645 \u0643\u0644 \u062c\u0648\u0644\u0629 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0641\u0642\u064b\u0627 \u0644\u0640 <em>\u0645\u062d\u062f\u062f\u0629<\/em> \u0627\u0644\u0634\u0643 \u0627\u0644\u0630\u064a \u064a\u0632\u064a\u0644\u0647.<\/p>\n<h3>\u0645\u062b\u0627\u0644 \u062a\u0648\u0636\u064a\u062d\u064a \u0645\u0646 \u0645\u0627\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a<\/h3>\n<p>\u0625\u0644\u064a\u0643\u0645 \u0645\u062b\u0627\u0644\u0627\u064b \u062a\u0648\u0636\u064a\u062d\u064a\u064b\u0651\u0627. \u064a\u0642\u062a\u0631\u062d \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0637\u0628\u064a\u0642 \u0646\u0638\u0627\u0645 \u0627\u0644\u0635\u064a\u0627\u0646\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0648\u064a\u0637\u0644\u0628 \u0645\u0628\u0644\u063a 900 \u0623\u0644\u0641 \u064a\u0648\u0631\u0648 \u0644\u062a\u0646\u0641\u064a\u0630\u0647 \u0641\u064a 8 \u0645\u0648\u0627\u0642\u0639.<\/p>\n<p>\u0644\u0642\u062f \u0623\u062b\u0628\u062a \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0646\u062c\u0627\u062d\u0647 \u0641\u064a \u0623\u0645\u0627\u0643\u0646 \u0623\u062e\u0631\u0649\u060c \u0644\u0630\u0627 \u0641\u0625\u0646 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636 \u0627\u0644\u0623\u0643\u062b\u0631 \u062e\u0637\u0648\u0631\u0629 \u0647\u0648 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0628\u0634\u0631\u064a. \u0648\u064a\u0648\u0627\u0641\u0642 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0643\u062a\u0627\u0628\u0629\u064b:<\/p>\n<ul>\n<li><strong>\u0633\u0624\u0627\u0644:<\/strong> \u0633\u064a\u0642\u0648\u0645 \u0641\u0646\u064a\u0648 \u0627\u0644\u0645\u0648\u0642\u0639 <em>\u0642\u0627\u0646\u0648\u0646<\/em> \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u062a\u0646\u0628\u064a\u0647\u0627\u062a\u061f<\/li>\n<li><strong>\u0627\u0644\u0642\u064a\u0627\u0633:<\/strong> \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0627\u0644\u062a\u064a \u0623\u062f\u062a \u0625\u0644\u0649 \u062a\u0633\u062c\u064a\u0644 \u0623\u0645\u0631 \u0639\u0645\u0644 \u0641\u064a \u063a\u0636\u0648\u0646 48 \u0633\u0627\u0639\u0629.<\/li>\n<li><strong>\u0627\u0644\u0639\u0646\u0648\u0627\u0646:<\/strong> 20 \u0623\u0644\u0641 \u064a\u0648\u0631\u0648 \u0648 <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/why-an-innovation-pilot-is-always-a-good-idea-to-execute\/\">\u0645\u0634\u0631\u0648\u0639 \u062a\u062c\u0631\u064a\u0628\u064a \u0645\u062f\u062a\u0647 6 \u0623\u0633\u0627\u0628\u064a\u0639 \u0641\u064a \u0645\u0648\u0642\u0639 \u0648\u0627\u062d\u062f<\/a>.<\/li>\n<li><strong>\u0642\u0627\u0639\u062f\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631:<\/strong> \u0627\u0633\u062a\u0645\u0631 \u0639\u0646\u062f \u0645\u0633\u062a\u0648\u0649 60% \u0623\u0648 \u0623\u0639\u0644\u0649\u060c \u0648\u062a\u0648\u0642\u0641 \u0639\u0646\u062f \u0645\u0633\u062a\u0648\u0649 \u0623\u0642\u0644 \u0645\u0646 30%\u060c \u0648\u0642\u0645 \u0628\u062a\u0639\u062f\u064a\u0644 \u0623\u064a \u0642\u064a\u0645\u0629 \u0628\u064a\u0646 \u0647\u0630\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u064a\u0646.<\/li>\n<li><strong>\u0627\u0644\u062a\u0627\u0631\u064a\u062e \u0648\u0627\u0644\u0644\u0642\u0627\u0621 \u0627\u0644\u062d\u0627\u0633\u0645:<\/strong> \u0627\u062c\u062a\u0645\u0627\u0639 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0627\u0644\u0633\u0627\u0628\u0639\u060c \u0627\u0644\u0630\u064a \u062a\u0631\u0623\u0633\u0647 \u0645\u062f\u064a\u0631 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u060c, <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/innovation-governance-decision-rights\/\">\u0645\u0646 \u0644\u0647 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0641\u0635\u0644<\/a>.<\/li>\n<li><strong>\u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/strong> \u0645\u0648\u0627\u0635\u0644\u0629 \u062a\u0645\u0648\u064a\u0644 3 \u0645\u0648\u0627\u0642\u0639 \u0623\u062e\u0631\u0649 \u0628\u0645\u0628\u0644\u063a \u064a\u0635\u0644 \u0625\u0644\u0649 300 \u0623\u0644\u0641 \u064a\u0648\u0631\u0648\u061b \u0648\u064a\u0643\u0631\u0631 \u0647\u0630\u0627 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u0628\u0642\u064a\u0645\u0629 20 \u0623\u0644\u0641 \u064a\u0648\u0631\u0648 (\u0623 <em>\u0627\u0644\u062b\u0627\u0646\u064a<\/em> (\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0648\u0642\u0641 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629)\u061b \u0648\u064a\u0624\u062f\u064a \u0627\u0644\u062a\u0648\u0642\u0641 \u0625\u0644\u0649 \u0625\u063a\u0644\u0627\u0642\u0647\u0627.<\/li>\n<\/ul>\n<p>\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0643\u0644 \u0631\u0642\u0645 \u0645\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0623\u0639\u0644\u0627\u0647 <em>\u0642\u0628\u0644<\/em> \u0628\u062f\u0623 \u0627\u0644\u062a\u062f\u0627\u0648\u0644 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a. \u0625\u0630\u0627 \u0639\u0627\u062f\u062a \u0627\u0644\u0633\u0647\u0645 \u0625\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 45%\u060c \u0641\u0644\u0646 \u064a\u062e\u062a\u0644\u0641 \u0623\u062d\u062f \u0639\u0644\u0649 \u0645\u0639\u0646\u0649 \u0630\u0644\u0643.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124661\" src=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pilot-decision-rule-thresholds.png\" alt=\"\u0646\u0633\u0628 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u062d\u0630\u064a\u0631\u064a\u0629 \u0645\u0639\u0631\u0648\u0636\u0629 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u064a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 0 \u0648100%\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pilot-decision-rule-thresholds-18x10.png 18w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pilot-decision-rule-thresholds-200x113.png 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pilot-decision-rule-thresholds-300x169.png 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pilot-decision-rule-thresholds-360x203.png 360w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pilot-decision-rule-thresholds-400x225.png 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pilot-decision-rule-thresholds-600x338.png 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pilot-decision-rule-thresholds-768x432.png 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pilot-decision-rule-thresholds-800x450.png 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pilot-decision-rule-thresholds-1024x576.png 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pilot-decision-rule-thresholds-1200x675.png 1200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pilot-decision-rule-thresholds.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u062a\u063a\u064a\u064a\u0631\u064b\u0627: \u0631\u0628\u0645\u0627 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u062a\u0646\u0628\u064a\u0647\u060c \u0648\u0631\u0628\u0645\u0627 \u0641\u064a \u0627\u0644\u0646\u0648\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0644\u0642\u0627\u0647. \u0648\u064a\u0642\u0648\u0645 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u062a\u0645\u0648\u064a\u0644 \u062c\u0648\u0644\u0629 \u0623\u062e\u0631\u0649 \u0648\u064a\u0628\u0642\u064a \u0639\u0644\u0649 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649.<\/p>\n<p>\u0641\u064a 20%\u060c, <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/stop-scale-continue-framework\/\">\u062a\u0645 \u0627\u0644\u0627\u062a\u0641\u0627\u0642 \u0639\u0644\u0649 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0648\u0642\u0641 \u0628\u0627\u0644\u0641\u0639\u0644<\/a>, \u060c \u0648\u064a\u0628\u0642\u0649 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0645\u062a\u0628\u0642\u064a \u0627\u0644\u0628\u0627\u0644\u063a 900 \u0623\u0644\u0641 \u064a\u0648\u0631\u0648 \u062f\u0648\u0646 \u0625\u0646\u0641\u0627\u0642.<\/p>\n<p>\u064a\u0634\u064a\u0631 \u0643\u064a\u0631 \u0648\u0645\u0624\u0644\u0641\u0648 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0648\u0646 \u0645\u0639\u0647 \u0625\u0644\u0649 \u0623\u0646 \u201c\u0623\u062d\u062f \u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0627\u0644\u0645\u0647\u0645\u0629 \u0644\u0634\u0631\u0643\u0627\u062a \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a \u0647\u0648 \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062a\u064a \u062a\u062a\u0644\u0642\u0649 \u0625\u0634\u0627\u0631\u0627\u062a \u0633\u0644\u0628\u064a\u0629\u201d.\u201d<\/p>\n<p>\u0648\u064a\u0633\u062a\u0646\u062f \u0647\u0630\u0627 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u0637\u0642 \u0627\u0644\u0630\u064a \u0627\u0633\u062a\u0646\u062f \u0625\u0644\u064a\u0647 \u0643\u064a\u0631 \u0641\u064a \u0645\u062b\u0627\u0644\u0647 \u0627\u0644\u062a\u0648\u0636\u064a\u062d\u064a. \u0641\u0645\u0628\u0644\u063a 20 \u0623\u0644\u0641 \u064a\u0648\u0631\u0648 \u064a\u0639\u062a\u0628\u0631 \u0636\u0626\u064a\u0644\u0627\u064b \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u062b\u0644\u0647\u0627 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0625\u062c\u0627\u0628\u0629 \u0648\u0627\u0636\u062d\u0629 \u0641\u064a \u0642\u0631\u0627\u0631 \u062a\u0628\u0644\u063a \u0642\u064a\u0645\u062a\u0647 900 \u0623\u0644\u0641 \u064a\u0648\u0631\u0648.<\/p>\n<h2>\u0643\u064a\u0641 \u064a\u062a\u062e\u0630 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0642\u0631\u0627\u0631\u0627\u062a\u0647 \u0628\u0634\u0643\u0644 \u062c\u0645\u0627\u0639\u064a \u0639\u0646\u062f \u0638\u0647\u0648\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/h2>\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u0638\u0647\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u062a\u0628\u062f\u0623 \u0627\u0644\u0631\u0624\u064a\u0629 \u0628\u0623\u062b\u0631 \u0631\u062c\u0639\u064a <em>\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0643\u062a\u0627\u0628\u0629<\/em> \u0645\u0627 \u062a\u0648\u0642\u0639\u0647 \u0627\u0644\u062c\u0645\u064a\u0639. \u064a\u0634\u064a\u0631 \u0628\u0631\u0627\u064a\u0646 \u0646\u0648\u0633\u064a\u0643 \u0648\u0632\u0645\u0644\u0627\u0624\u0647 \u0625\u0644\u0649 \u201c\u062a\u062d\u064a\u0632 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0644\u0627\u062d\u0642\u0629\u201d \u0641\u064a <a href=\"https:\/\/www.pnas.org\/doi\/10.1073\/pnas.1708274114\">\u062b\u0648\u0631\u0629 \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0645\u0633\u0628\u0642<\/a>.<\/p>\n<p>\u0648\u0647\u0630\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u062a\u0646\u0628\u0624\u0627\u062a \u0648\u0627\u0644\u062a\u0646\u0628\u0624\u0627\u062a \u0627\u0644\u0644\u0627\u062d\u0642\u0629. \u0648\u0627\u0644\u062d\u0644 \u0627\u0644\u0630\u064a \u0627\u0642\u062a\u0631\u062d\u0648\u0647 \u0647\u0648: \u201c\u062a\u062d\u062f\u064a\u062f \u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0628\u062d\u062b \u0648\u062e\u0637\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0642\u0628\u0644 \u0645\u0644\u0627\u062d\u0638\u0629 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b\u201d.\u201d<\/p>\n<p>\u062a\u0642\u0648\u0645 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0628\u0647\u0630\u0647 \u0627\u0644\u0645\u0647\u0645\u0629 \u0646\u064a\u0627\u0628\u0629 \u0639\u0646 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629. \u062b\u0645 \u062a\u0623\u062a\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 <em>\u0646\u0641\u0633\u0647\u0627<\/em> \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0631\u062a\u064a\u0628 \u062b\u0627\u0628\u062a:<\/p>\n<ol>\n<li>\u064a\u0633\u062a\u0645\u0631 \u0643\u0644 \u0639\u0636\u0648 \u0641\u064a \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0623\u0648 \u064a\u063a\u064a\u0631\u0647 \u0623\u0648 \u064a\u0648\u0642\u0641\u0647 \u0648\u0641\u0642\u064b\u0627 \u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u060c \u0628\u0645\u0641\u0631\u062f\u0647.<\/li>\n<li>\u064a\u064f\u0630\u0643\u0631 \u0641\u064a \u0627\u0644\u0646\u0635 \u0645\u0627 \u064a\u0644\u064a: <em>\u0643\u0644<\/em> \u0627\u0646\u0627\u062f\u0650 \u0628\u0635\u0648\u062a \u0639\u0627\u0644\u064d\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0641\u0648\u0627\u0635\u0644.<\/li>\n<li>\u064a\u0646\u0627\u0642\u0634 \u0627\u0644\u0645\u062c\u0644\u0633 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0628\u064a\u0646 \u0627\u0644\u062f\u0639\u0648\u0627\u062a \u0648\u0627\u0644\u0642\u0627\u0639\u062f\u0629.<\/li>\n<li><a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/group-decision-methods\/\">\u0627\u0644\u062d\u0643\u0645 \u0627\u0644\u0645\u0639\u064a\u0651\u0646 \u0647\u0648 \u0645\u0646 \u064a\u062a\u062e\u0630 \u0627\u0644\u0642\u0631\u0627\u0631<\/a>, \u060c \u0648\u064a\u062a\u0645 \u062a\u0633\u062c\u064a\u0644 \u0623\u064a \u062a\u062c\u0627\u0648\u0632 \u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0645\u0639 \u0630\u0643\u0631 \u0627\u0644\u0633\u0628\u0628.<\/li>\n<\/ol>\n<p>\u062a\u0633\u062a\u0646\u062f \u0627\u0644\u062e\u0637\u0648\u0629 1 \u0625\u0644\u0649 \u0645\u0627 \u0630\u0643\u0631\u0647 \u063a\u0627\u0631\u064a \u0643\u0644\u0627\u064a\u0646 \u0641\u064a <a href=\"https:\/\/hbr.org\/2007\/09\/performing-a-project-premortem\">\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621<\/a>, \u060c \u062d\u064a\u062b \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0648\u0646 \u201c\u0628\u0643\u062a\u0627\u0628\u0629 \u0643\u0644 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u064a \u062a\u062e\u0637\u0631 \u0628\u0628\u0627\u0644\u0647\u0645 \u0628\u0634\u0623\u0646 \u0627\u0644\u0641\u0634\u0644 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0642\u0644\u201d.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124663\" src=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/four-step-board-review-order.png\" alt=\"\u0645\u062e\u0637\u0637 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0641\u064a \u0623\u0631\u0628\u0639 \u062e\u0637\u0648\u0627\u062a\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/four-step-board-review-order-18x10.png 18w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/four-step-board-review-order-200x113.png 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/four-step-board-review-order-300x169.png 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/four-step-board-review-order-360x203.png 360w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/four-step-board-review-order-400x225.png 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/four-step-board-review-order-600x338.png 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/four-step-board-review-order-768x432.png 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/four-step-board-review-order-800x450.png 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/four-step-board-review-order-1024x576.png 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/four-step-board-review-order-1200x675.png 1200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/four-step-board-review-order.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u0643\u0645\u0627 \u062a\u0642\u0644\u0644 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0646 \u062a\u0623\u062b\u064a\u0631 \u0645\u0628\u062f\u0623 HiPPO\u060c \u0623\u064a \u201c\u0631\u0623\u064a \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0623\u0639\u0644\u0649 \u0623\u062c\u0631\u0627\u064b\u201d\u060c \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0648\u0627\u0631\u062f \u0641\u064a <a href=\"https:\/\/dl.acm.org\/doi\/10.1145\/2487575.2488217\">\u0648\u0631\u0642\u0629 \u0628\u062d\u062b\u064a\u0629 \u0635\u062f\u0631\u062a \u0639\u0627\u0645 2013 \u0634\u0627\u0631\u0643 \u0643\u0648\u0647\u0627\u0641\u064a \u0641\u064a \u062a\u0623\u0644\u064a\u0641\u0647\u0627<\/a>. \u064a\u0642\u0648\u0645 \u0627\u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0643\u0628\u0627\u0631 \u0628\u062a\u062f\u0648\u064a\u0646 \u0645\u0643\u0627\u0644\u0645\u0627\u062a\u0647\u0645 <em>\u0642\u0628\u0644<\/em> \u0623\u064a \u0634\u062e\u0635 \u064a\u062a\u062d\u062f\u062b.<\/p>\n<p>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u062a\u0643\u0634\u0641 \u0639\u0646 \u0627\u062a\u0641\u0627\u0642 \u0632\u0627\u0626\u0641. \u064a\u0643\u062a\u0628 \u0643\u0627\u0647\u0646\u0645\u0627\u0646 \u0648\u0644\u0648\u0641\u0627\u0644\u0648 \u0648\u0633\u064a\u0628\u0648\u0646\u064a \u0623\u0646 \u201c\u063a\u064a\u0627\u0628 \u0627\u0644\u0631\u0623\u064a \u0627\u0644\u0645\u062e\u0627\u0644\u0641\u201d \u0628\u0634\u0623\u0646 \u0645\u0634\u0643\u0644\u0629 \u0645\u0639\u0642\u062f\u0629 \u201c\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u062f\u0642 \u0646\u0627\u0642\u0648\u0633 \u0627\u0644\u062e\u0637\u0631\u201d.\u201d<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u062e\u0637\u0648\u0629 3\u060c, <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/how-ai-improves-innovation\/\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0641\u064a \u0630\u0644\u0643<\/a>. \u064a\u064f\u0642\u062f\u0650\u0651\u0645 \u0627\u0644\u0645\u0644\u062e\u0635 \u0627\u0644\u0630\u064a \u0623\u0639\u062f\u062a\u0647 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u0645\u0636\u0627\u062f\u0629 \u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u2014 \u0628\u0639\u062f \u0645\u0631\u0627\u062c\u0639\u062a\u0647 \u0645\u0646 \u0642\u0650\u0628\u0644 \u0627\u0644\u0631\u0626\u064a\u0633 \u2014 \u0644\u0643\u0644 \u0639\u0636\u0648 <em>\u0646\u0641\u0633 \u0627\u0644\u0634\u064a\u0621<\/em> \u0635\u0648\u0631\u0629.<\/p>\n<p>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629 \u0647\u064a \u0642\u0627\u0639\u062f\u062a\u0646\u0627 \u0627\u0644\u062b\u0627\u0628\u062a\u0629: <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/how-to-handle-executive-override\/\">\u064a\u064f\u0633\u0645\u062d \u0628\u0627\u0644\u062a\u062c\u0627\u0648\u0632<\/a>, \u060c \u0644\u0643\u0646 \u0627\u0644\u0633\u0628\u0628 \u0645\u0633\u062c\u0644 \u0641\u064a \u0627\u0644\u0645\u062d\u0636\u0631. \u0623\u0645\u0627 \u062a\u063a\u064a\u064a\u0631 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0644\u0639\u0628\u0629 \u0628\u0647\u062f\u0648\u0621 \u0628\u0639\u062f \u0638\u0647\u0648\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0641\u0647\u0648 \u0645\u0627 \u064a\u064f\u0639\u062f\u0651 \u0641\u0634\u0644\u064b\u0627.<\/p>\n<h2>\u0645\u062a\u0649 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0631\u0627\u0647\u0646\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0647\u064a \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d<\/h2>\n<p>\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0644\u064a\u0633\u062a \u062f\u0627\u0626\u0645\u064b\u0627 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d. \u0641\u064a <a href=\"https:\/\/www.aboutamazon.com\/news\/company-news\/2016-letter-to-shareholders\">\u0631\u0633\u0627\u0644\u062a\u0647 \u0627\u0644\u062a\u064a \u0643\u062a\u0628\u0647\u0627 \u0639\u0627\u0645 2016<\/a>, \u060c \u0643\u062a\u0628 \u062c\u064a\u0641 \u0628\u064a\u0632\u0648\u0633 \u0623\u0646 \u201c\u0627\u0644\u0623\u0628\u0648\u0627\u0628 \u062b\u0646\u0627\u0626\u064a\u0629 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u201d \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0639\u0643\u0633 \u201c\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u062e\u0641\u064a\u0641\u0629 \u0627\u0644\u0648\u0632\u0646\u201d.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124664\" src=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/two-way-vs-one-way-door-decisions.png\" alt=\"\u0631\u0633\u0645 \u062a\u062e\u0637\u064a\u0637\u064a \u064a\u0642\u0627\u0631\u0646 \u0628\u064a\u0646 \u0627\u0644\u0623\u0628\u0648\u0627\u0628 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0641\u062a\u062d \u0641\u064a \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u064a\u0646 \u0648\u0627\u0644\u0623\u0628\u0648\u0627\u0628 \u063a\u064a\u0631 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0641\u062a\u062d \u0625\u0644\u0627 \u0641\u064a \u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u062d\u062f\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/two-way-vs-one-way-door-decisions-18x10.png 18w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/two-way-vs-one-way-door-decisions-200x113.png 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/two-way-vs-one-way-door-decisions-300x169.png 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/two-way-vs-one-way-door-decisions-360x203.png 360w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/two-way-vs-one-way-door-decisions-400x225.png 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/two-way-vs-one-way-door-decisions-600x338.png 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/two-way-vs-one-way-door-decisions-768x432.png 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/two-way-vs-one-way-door-decisions-800x450.png 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/two-way-vs-one-way-door-decisions-1024x576.png 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/two-way-vs-one-way-door-decisions-1200x675.png 1200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/two-way-vs-one-way-door-decisions.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><a href=\"https:\/\/s2.q4cdn.com\/299287126\/files\/doc_financials\/annual\/2015-Letter-to-Shareholders.PDF\">\u0631\u0633\u0627\u0644\u062a\u0647 \u0627\u0644\u062a\u064a \u0643\u062a\u0628\u0647\u0627 \u0639\u0627\u0645 2015<\/a> \u0639\u0645\u0644\u064a\u0629 \u0628\u0637\u064a\u0626\u0629 \u0648\u062f\u0642\u064a\u0642\u0629 \u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0623\u0628\u0648\u0627\u0628 \u0623\u062d\u0627\u062f\u064a\u0629 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u060c \u0648\u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a <em>\u0644\u0627 \u0623\u0633\u062a\u0637\u064a\u0639<\/em> \u0627\u0644\u062a\u0631\u0627\u062c\u0639. \u0648\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062f\u0644 \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0641\u0643\u0631\u0629 \u062a\u062a\u0637\u0644\u0628 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u062c\u0631\u064a\u0621 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643:<\/p>\n<ul>\n<li>\u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u0631\u0627\u062c\u0639 \u0639\u0646 \u0627\u0644\u0642\u0631\u0627\u0631 \u0628\u0645\u062c\u0631\u062f \u0627\u062a\u062e\u0627\u0630\u0647.<\/li>\n<li><em>\u0644\u0627 \u0634\u064a\u0621<\/em> \u064a\u0645\u0643\u0646 \u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0645\u063a\u0632\u0649 \u062f\u0648\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0643\u0627\u0645\u0644.<\/li>\n<li>\u0645\u0646 \u0634\u0623\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0646\u0641\u0633\u0647 \u0623\u0646 \u064a\u0636\u0631 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n<li>\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0623\u062e\u064a\u0631 <em>\u0627\u0644\u0645\u0632\u064a\u062f<\/em> \u0645\u0646 \u0623\u0646 \u0623\u0643\u0648\u0646 \u0645\u062e\u0637\u0626\u064b\u0627.<\/li>\n<\/ul>\n<p>\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u062a\u0639\u0643\u0633 \u0627\u0644\u062a\u062d\u0630\u064a\u0631 \u0627\u0644\u0630\u064a \u0623\u0648\u0631\u062f\u0647 \u0643\u064a\u0631. \u0648\u062a\u0643\u0648\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0645\u062c\u062f\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u201c\u063a\u0646\u064a\u0629 \u0628\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0634\u0643\u0644 \u062e\u0627\u0635\u201d \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0648\u201c\u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627\u201d.\u201d<\/p>\n<p>\u0648\u0627\u0644\u062b\u0627\u0644\u062b \u0645\u0623\u062e\u0648\u0630 \u0645\u0646 \u0643\u062a\u0627\u0628 \u0633\u062a\u064a\u0641\u0627\u0646 \u062a\u0648\u0645\u0643\u064a <a href=\"https:\/\/hbr.org\/2003\/04\/rd-comes-to-services-bank-of-americas-pathbreaking-experiments\">\u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0628\u0646\u0643 \u0623\u0648\u0641 \u0623\u0645\u0631\u064a\u0643\u0627<\/a>, \u060c \u0627\u0644\u062a\u064a \u0623\u062c\u0631\u062a \u062a\u062c\u0627\u0631\u0628 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0641\u064a <em>\u0645\u0628\u0627\u0634\u0631<\/em> \u0627\u0644\u0641\u0631\u0648\u0639. \u0648\u064a\u062d\u0630\u0631 \u0645\u0646 \u0623\u0646 \u201c\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062d\u064a\u0629 \u062a\u0636\u0627\u0639\u0641 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0641\u0634\u0644\u201d.\u201d<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629\u060c \u062a\u0646\u0637\u0628\u0642 \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u062a\u064a \u0648\u0636\u0639\u0647\u0627 \u0628\u064a\u0632\u0648\u0633: \u0627\u062a\u062e\u0630 \u0642\u0631\u0627\u0631\u0643 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u201c\u0645\u0627 \u064a\u0642\u0627\u0631\u0628 70% \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0645\u0646\u0649 \u0644\u0648 \u0643\u0627\u0646\u062a \u0644\u062f\u064a\u0643\u201d.\u201d<\/p>\n<p>\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0644\u0647\u0627 \u062d\u062f\u0648\u062f\u0647\u0627 \u0623\u064a\u0636\u064b\u0627. \u062a\u062d\u0630\u0631 \u0648\u0631\u0642\u0629 \u0643\u0648\u0647\u0627\u0641\u064a \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0627\u0644\u0635\u0627\u062f\u0631\u0629 \u0639\u0627\u0645 2013 \u0645\u0646 \u0623\u0646\u0647 \u201c\u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0642\u0645\u0631 \u0628\u062a\u0633\u0644\u0642 \u0623\u0634\u062c\u0627\u0631 \u0623\u0639\u0644\u0649 \u0641\u0623\u0639\u0644\u0649\u201d.\u201d<\/p>\n<p>\u062d\u062a\u0649 <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/business-case-big-bet-innovation\/\">\u0627\u0644\u0631\u0647\u0627\u0646 \u0627\u0644\u0643\u0628\u064a\u0631 \u064a\u0633\u062a\u062d\u0642 \u0623\u0646 \u064a\u064f\u0646\u0638\u0645 \u0628\u0634\u0643\u0644 \u0644\u0627\u0626\u0642<\/a>, \u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u062e\u0627\u0631\u062c\u064a \u0627\u0644\u0630\u064a \u062a\u0648\u062c\u062f \u0641\u064a\u0647 \u0641\u0626\u0629 \u0645\u0631\u062c\u0639\u064a\u0629. \u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0630\u064a \u0644\u0627 \u0631\u062c\u0639\u0629 \u0641\u064a\u0647 <em>\u0622\u062e\u0631<\/em>, \u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0627 \u0644\u0627 \u064a\u0632\u0627\u0644 \u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0635\u063a\u064a\u0631.<\/p>\n<h2>\u0642\u0645 \u0628\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u0627\u0644\u064a\u060c \u062b\u0645 \u0627\u062a\u062e\u0630 \u0642\u0631\u0627\u0631\u0643<\/h2>\n<p>\u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u064a\u0633\u062a\u0637\u064a\u0639 \u0623\u062d\u062f \u0623\u0646 \u064a\u062c\u0632\u0645 \u0628\u0635\u0631\u0627\u062d\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0641\u0643\u0631\u0629 \u0633\u062a\u0646\u062c\u062d \u0623\u0645 \u0644\u0627\u060c \u0641\u0625\u0646 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u062f\u0648\u0649 \u0644\u0627 \u064a\u0645\u0643\u0646\u0647\u0627 \u0623\u0646 \u062a\u062d\u0633\u0645 \u0627\u0644\u0623\u0645\u0631. \u0623\u0645\u0627 \u0645\u062c\u0644\u0633 \u0625\u062f\u0627\u0631\u062a\u0643\u0645 \u0641\u064a\u0645\u0643\u0646\u0647 \u0630\u0644\u0643 <em>\u0644\u0627 \u064a\u0632\u0627\u0644<\/em> \u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u0627\u0644\u064a.<\/p>\n<p>\u062c\u0631\u0628 \u0647\u0630\u0647 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0641\u064a \u0627\u062c\u062a\u0645\u0627\u0639 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0642\u0627\u062f\u0645:<\/p>\n<ul>\n<li>\u0627\u0637\u0644\u0628 \u0645\u0646 \u0643\u0644 \u0631\u0627\u0639\u064d \u0623\u0646 \u064a\u0630\u0643\u0631 \u0627\u0633\u0645 <em>\u0648\u0627\u062d\u062f<\/em> \u0627\u0641\u062a\u0631\u0627\u0636 \u0645\u0646 \u0634\u0623\u0646\u0647 \u0623\u0646 \u064a\u0642\u0636\u064a \u0639\u0644\u0649 \u0627\u0644\u0641\u0643\u0631\u0629.<\/li>\n<li>\u064a\u0631\u062c\u0649 \u0625\u0639\u0627\u062f\u0629 \u0623\u064a \u0637\u0644\u0628 \u062a\u0645\u0648\u064a\u0644 \u0644\u0627 \u064a\u062a\u0636\u0645\u0646 \u0642\u0627\u0639\u062f\u0629 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0645\u0643\u062a\u0648\u0628\u0629 \u0645\u0633\u0628\u0642\u064b\u0627.<\/li>\n<li>\u0644\u062f\u064a <em>\u0643\u0644<\/em> \u0639\u0644\u0649 \u0627\u0644\u0639\u0636\u0648 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0629 \u0628\u0645\u0641\u0631\u062f\u0647 \u0642\u0628\u0644 \u0628\u062f\u0621 \u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0629.<\/li>\n<li>\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0627\u0644\u0635\u0627\u062f\u0631\u0629 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0636\u064a \u0648\u0627\u062d\u0633\u0628 \u0639\u062f\u062f \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0644\u0628\u062a \u0641\u064a\u0647\u0627 \u0628\u0642\u0631\u0627\u0631 \u0648\u0627\u0636\u062d \u0628\u0627\u0644\u0648\u0642\u0641 \u0623\u0648 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/li>\n<\/ul>\n<p>\u062a\u0648\u0642\u0639 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0623\u0628\u0637\u0623 \u0648\u0623\u0646 \u064a\u0628\u062f\u064a \u0627\u0644\u0631\u0639\u0627\u0629 \u0628\u0639\u0636 \u0627\u0644\u0645\u0642\u0627\u0648\u0645\u0629 \u0628\u0634\u0623\u0646 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649. \u0644\u0643\u0646 \u062a\u0630\u0643\u0631 \u0623\u0646 \u0627\u0644\u062c\u0648\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0633\u0642\u0641 \u0644\u0647\u0627 \u062a\u062a\u064a\u062d \u0644\u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 <em>\u0642\u0631\u064a\u0628\u064b\u0627<\/em> \u0623\u0643\u062b\u0631 \u0645\u0645\u0627 \u0642\u062f \u062a\u0641\u0639\u0644\u0647 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u062f\u0648\u0649 \u0627\u0644\u0643\u0627\u0645\u0644\u0629.<\/p>\n<p>\u0648\u0644\u0627 \u064a\u0624\u062f\u064a \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0625\u0644\u0627 \u0625\u0644\u0649 \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627\u060c \u0644\u0630\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0631\u0627\u0639\u064a \u0627\u0644\u0630\u064a \u0644\u062f\u064a\u0647 \u0633\u0624\u0627\u0644 \u062c\u062f\u064a\u062f \u0625\u0639\u0627\u062f\u0629 \u0637\u0631\u062d\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062f\u0649.<\/p>\n<p>\u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u060c \u0643\u0644 \u0645\u0648\u0627\u0641\u0642\u0629 \u062a\u0645\u0646\u062d\u0643 \u0625\u062c\u0627\u0628\u0629\u060c \u0648\u064a\u0643\u0641 \u0645\u062c\u0644\u0633 \u0625\u062f\u0627\u0631\u062a\u0643 \u0639\u0646 \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0631\u0647\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0643\u0646\u0647 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646\u0647\u0627. \u0644\u0630\u0627\u060c \u0642\u0645 \u0628\u062a\u0645\u0648\u064a\u0644 \u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u062a\u0627\u0644\u064a <em>\u0627\u062e\u062a\u0628\u0627\u0631<\/em>, \u060c \u0648\u062f\u0639 \u0625\u062c\u0627\u0628\u062a\u0647\u0627 \u062a\u062d\u062f\u062f \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062a\u0627\u0644\u064a.<\/p>\n<p>\u0642\u0645 \u0628\u062a\u0646\u0632\u064a\u0644 \u0643\u062a\u0627\u0628\u0646\u0627 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0639\u0644\u0649 <a href=\"https:\/\/www.acceptmission.com\/ar\/learn\/idea-management-from-ideas-to-investable-opportunities\/\">\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u062d\u0648\u0643\u0645\u0629<\/a>. \u0648\u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u060c \u0648\u0623\u0637\u0631 \u0627\u0644\u062d\u0648\u0643\u0645\u0629\u060c \u0648\u0639\u0645\u0644\u064a\u0629 \u0646\u0642\u0644 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0641\u0638\u0629.<\/p>\n<p>\u0623\u0648 <a href=\"https:\/\/www.acceptmission.com\/ar\/request-a-demo\/\">\u0627\u062d\u062c\u0632 \u0639\u0631\u0636\u064b\u0627 \u062a\u0648\u0636\u064a\u062d\u064a\u064b\u0627<\/a> \u0644\u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641 \u064a\u062a\u0639\u0627\u0645\u0644 \u0646\u0638\u0627\u0645 Accept Mission \u0645\u0639 \u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u0633\u064a\u0631 \u0639\u0645\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a\u060c \u0648\u0633\u062c\u0644\u0627\u062a \u0627\u0644\u062a\u062f\u0642\u064a\u0642\u060c \u0628\u062d\u064a\u062b \u064a\u0643\u0648\u0646 \u0644\u0643\u0644 \u062a\u062c\u0631\u0628\u0629 \u0645\u0639\u062a\u0645\u062f\u0629 \u0646\u062a\u064a\u062c\u0629 \u0648\u0627\u0636\u062d\u0629.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"featured_media":124665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%%","_seopress_titles_desc":"Is your board still voting on business cases nobody can check? Here's how to fund the next small test before you commit to a big bet. \ud83c\udfaf","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"content-type":"","am_content_intent":"evaluate","am_primary_audience":"innovation_manager","am_cta_excluded":false,"am_conversion_asset_override":"","am_classification_source":"automatic","am_classification_confidence":"low","am_cluster_confidence":"low","am_intent_confidence":"medium","am_audience_confidence":"medium","am_classification_reason":"The title frames a funding and investment choice under uncertainty: \"Fund Your Next Test, Not a Big Bet.\" That is most defensibly about evaluating smaller-test investment logic and ROI tradeoffs rather than pure idea capture. The audience is most likely an innovation manager who owns experiments and funding decisions, with executive sponsor\/business manager as secondary readers.","am_classification_evidence":["Title: \"Decision-Making Under Uncertainty: Fund Your Next Test, Not a Big Bet\"","Category: \"Idea management\"","Tags: \"Demo\""],"am_classification_content_hash":"cfbe4c9a271d6aafc565804eca4dce80a4f0d4572aa25411edadb11ed1385465","am_classification_model":"gpt-5.4-mini","am_classification_response_id":"chatcmpl-EUZht8dHLr3eeMwRuJvaUr05pDNc6","am_classification_status":"proposed","am_classification_reviewed_at":"","am_classification_reviewed_by":0,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[77],"tags":[102],"am_content_cluster":[335],"class_list":["post-124669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idea-management","tag-demo"],"_links":{"self":[{"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/posts\/124669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/comments?post=124669"}],"version-history":[{"count":0,"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/posts\/124669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/media\/124665"}],"wp:attachment":[{"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/media?parent=124669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/categories?post=124669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/tags?post=124669"},{"taxonomy":"am_content_cluster","embeddable":true,"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/am_content_cluster?post=124669"}],"curies":[{"name":"\u062f\u0628\u0644\u064a\u0648 \u0628\u064a","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}