{"id":128103,"date":"2026-10-13T09:17:00","date_gmt":"2026-10-13T07:17:00","guid":{"rendered":"https:\/\/www.acceptmission.com\/?p=128103"},"modified":"2026-10-15T14:13:40","modified_gmt":"2026-10-15T12:13:40","slug":"when-does-an-idea-become-a-project","status":"publish","type":"post","link":"https:\/\/www.acceptmission.com\/ar\/blog\/when-does-an-idea-become-a-project\/","title":{"rendered":"\"\u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u064a\u0642\u0648\u0644: \u0627\u0646\u0637\u0644\u0642\" \u2014 \u0645\u062a\u0649 \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u0629 \u0625\u0644\u0649 \u0645\u0634\u0631\u0648\u0639\u061f"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u0623\u0634\u0627\u0631\u062a \u0628\u0648\u0627\u0628\u0629 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0625\u0644\u0649 \u00abGo\u00bb \u0641\u064a \u0634\u0647\u0631 \u0645\u0627\u0631\u0633. \u0628\u0648\u0627\u0633\u0637\u0629 <em>\u0623\u064a\u0644\u0648\u0644\/\u0633\u0628\u062a\u0645\u0628\u0631<\/em>, \u060c \u0647\u0630\u0647 \u0627\u0644\u0641\u0643\u0631\u0629 \u0644\u064a\u0633 \u0644\u0647\u0627 \u0635\u0627\u062d\u0628\u060c \u0648\u0644\u0627 \u0628\u0646\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u062e\u0635\u0635 \u0644\u0647\u0627\u060c \u0648\u0644\u0645 \u064a\u0633\u062c\u0644 \u0623\u062d\u062f \u0623\u064a \u0633\u0627\u0639\u0627\u062a \u0639\u0645\u0644 \u0639\u0644\u064a\u0647\u0627.<\/p>\n<p>\u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0642\u062f \u0631\u0623\u064a\u062a \u0628\u0639\u0636\u064b\u0627 \u0645\u0646 \u0647\u0630\u0647:<\/p>\n<ul>\n<li>\u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u062a\u064a \u062d\u0638\u064a\u062a \u0628\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u062a\u0646\u062a\u0638\u0631 \u0631\u0627\u0639\u064a\u0627\u064b \u0644\u0627 \u064a\u0648\u0627\u0641\u0642 \u0623\u0628\u062f\u0627\u064b \u0628\u0634\u0643\u0644 \u0642\u0627\u0637\u0639.<\/li>\n<li>\u064a\u0646\u062a\u0647\u064a \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629\u060c \u0648\u0644\u0627 \u0623\u062d\u062f \u064a\u0642\u0631\u0631 \u0645\u0627 \u0633\u064a\u062d\u062f\u062b \u0628\u0639\u062f \u0630\u0644\u0643.<\/li>\n<li>\u064a\u0628\u062f\u0623 \u0623\u064a \u0645\u0634\u0631\u0648\u0639 \u0628\u062f\u0631\u0627\u0633\u0629 \u062c\u062f\u0648\u0649 \u0645\u0646 \u062b\u0644\u0627\u062b\u0629 \u0623\u0633\u0637\u0631 \u0648\u0646\u0635\u0641 \u0641\u0631\u064a\u0642.<\/li>\n<li>\u062a\u064f\u062e\u0635\u0635 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0641\u0646\u064a\u0629 \u0633\u0627\u0639\u0629 \u0643\u0627\u0645\u0644\u0629 \u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u0627 \u064a\u0648\u0627\u0641\u0642 \u0639\u0644\u064a\u0647\u0627 \u0623\u062d\u062f \u0627\u0644\u064a\u0648\u0645.<\/li>\n<\/ul>\n<p>\u062a\u0628\u062f\u0623 \u0643\u0644 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0644\u062d\u0638\u0629. \u0639\u0646\u062f\u0645\u0627 \u062a\u0639\u0637\u064a \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0625\u0634\u0627\u0631\u0629 \u00ab\u0627\u0646\u0637\u0644\u0627\u0642\u00bb\u060c \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u062c\u0645\u064a\u0639 \u0647\u0630\u0647 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0628\u0645\u062b\u0627\u0628\u0629 \u0646\u0642\u0637\u0629 \u0627\u0644\u0628\u062f\u0627\u064a\u0629.<\/p>\n<p>\u0644\u0643\u0646 \u0642\u064a\u0645\u0629 \u00abGo\u00bb \u0641\u064a \u0627\u0644\u0642\u0645\u0639 \u062a\u0628\u0644\u063a \u0641\u0642\u0637 <em>\u0646\u0635\u0641<\/em> \u0627\u0644\u062c\u0648\u0627\u0628. \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u0629 \u0625\u0644\u0649 \u0645\u0634\u0631\u0648\u0639 \u0639\u0646\u062f\u0645\u0627 \u062a\u0648\u0642\u0639 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0623\u064a\u0636\u064b\u0627\u060c \u0645\u0639 \u0648\u062c\u0648\u062f \u0645\u0627\u0644\u0643\u060c \u0648\u062a\u0645\u0648\u064a\u0644\u060c \u0648\u0645\u0648\u0639\u062f \u0645\u062d\u062f\u062f\u060c \u0648\u0645\u0644\u0627\u0621\u0645\u0629.<\/p>\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u0646\u0633\u0645\u064a\u0647\u0627 \u00ab\u0627\u0644\u0645\u0635\u0627\u0641\u062d\u0629 \u0628\u064a\u0646 \u0627\u0644\u0642\u0645\u0639 \u0648\u0627\u0644\u0645\u062d\u0641\u0638\u0629\u00bb. \u0641\u0627\u0644\u0642\u0645\u0639 \u064a\u062b\u0628\u062a \u0623\u0646 \u0627\u0644\u0641\u0643\u0631\u0629 \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0627\u0646\u0637\u0644\u0627\u0642\u060c \u0648\u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u062a\u062b\u0628\u062a \u0623\u0646\u0647\u0627 \u062c\u0627\u0647\u0632\u0629 \u0644\u0627\u0633\u062a\u0642\u0628\u0627\u0644\u0647\u0627.<\/p>\n<h2>\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u064f\u0639\u062a\u0628\u0631 \u00ab\u0627\u0646\u0637\u0644\u0627\u0642\u00bb \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0631\u0627\u062f\u0641\u064b\u0627 \u0644\u0640\u00ab\u0627\u0644\u0628\u062f\u0627\u064a\u0629\u00bb\u061f<\/h2>\n<p>\u0625\u0644\u064a\u0643 \u0645\u0627 \u0641\u064a \u0627\u0644\u0623\u0645\u0631 \u0628\u062e\u0635\u0648\u0635 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629: \u0625\u0646\u0647\u0627 \u0631\u062e\u064a\u0635\u0629. \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0648\u0627\u0628\u0629 \u0623\u0646 \u062a\u0642\u0648\u0644 \u00ab\u0627\u0646\u0637\u0644\u0642\u00bb <em>\u0628\u062f\u0648\u0646<\/em> \u062a\u062d\u062f\u064a\u062f \u0645\u0646 \u0633\u064a\u0642\u0648\u0645 \u0628\u0627\u0644\u0639\u0645\u0644 \u0623\u0648 \u0645\u0646 \u0633\u064a\u062a\u062d\u0645\u0644 \u062a\u0643\u0627\u0644\u064a\u0641\u0647 \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/p>\n<p>\u0648\u0647\u0643\u0630\u0627 \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0625\u0644\u0649 \u0645\u0634\u0627\u0631\u064a\u0639 \u0628\u0634\u0643\u0644 \u0639\u0641\u0648\u064a. \u064a\u0628\u062f\u0623 \u0623\u062d\u062f\u0647\u0645 \u0641\u064a \u0625\u0639\u062f\u0627\u062f \u0639\u0631\u0636 \u062a\u0642\u062f\u064a\u0645\u064a\u060c \u0648\u064a\u0633\u062a\u0639\u064a\u0646 \u0634\u062e\u0635 \u0622\u062e\u0631 \u0628\u0645\u0647\u0646\u062f\u0633\u064a\u0646 \u0627\u062b\u0646\u064a\u0646\u060c \u0648\u0628\u0639\u062f \u0633\u062a\u0629 \u0623\u0634\u0647\u0631 \u062a\u062c\u062f \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0645\u062f\u0631\u062c\u064b\u0627 \u0641\u064a \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639.<\/p>\n<p>\u064a\u062a\u0646\u0627\u0648\u0644 \u0643\u0644 \u0645\u0646 \u0631\u0648\u0628\u0631\u062a \u0643\u0648\u0628\u0631 \u0648\u062f\u0644\u064a\u0644 PMBOK \u0645\u0641\u0647\u0648\u0645 \u00abGo\u00bb <em>\u062c\u062f\u064b\u0627<\/em> \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641:<\/p>\n<ul>\n<li><strong>\u0643\u0648\u0628\u0631\u060c 2021:<\/strong> \u0641\u064a \u0643\u062a\u0627\u0628\u0647 <a href=\"https:\/\/isbm.org\/wp-content\/uploads\/2021\/11\/Cooper-2021-Unlocking-pipleine-gridlock.pdf\">\u0648\u0631\u0642\u0629 \u0628\u062d\u062b\u064a\u0629 \u0635\u0627\u062f\u0631\u0629 \u0639\u0627\u0645 2021 \u062d\u0648\u0644 \u0627\u0644\u062c\u0645\u0648\u062f \u0641\u064a \u0645\u0634\u0627\u0631\u064a\u0639 \u062e\u0637\u0648\u0637 \u0627\u0644\u0623\u0646\u0627\u0628\u064a\u0628<\/a>, \u060c \u064a\u064f\u0639\u0631\u064e\u0651\u0641 \u201cGo\u201d \u0628\u0623\u0646\u0647 \u00ab\u0642\u0631\u0627\u0631 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u060c \u0642\u0631\u0627\u0631 \u0628\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0627\u0644\u064a\u0629\u00bb.\u201d<\/li>\n<li><strong>\u0643\u0648\u0628\u0631\u060c 2023:<\/strong> \u0647\u0630\u0627 <a href=\"https:\/\/www.stage-gate.com\/wp-content\/uploads\/2023\/10\/AI_Revolution_in_NPD_-_article_from_Cooper_Oct_2023.pdf\">\u0645\u0642\u0627\u0644 \u0639\u0646 \u0646\u0645\u0648\u0630\u062c \u00ab\u0633\u062a\u064a\u062c-\u063a\u064a\u062a\u00bb \u0644\u0639\u0627\u0645 2023<\/a> \u0648\u064a\u0635\u0641 \u0642\u0631\u0627\u0631 \u201c\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u201d \u0628\u0623\u0646\u0647 \u201c\u0623\u062d\u062f \u0623\u0647\u0645 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062d\u0642\u0648\u0644 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u201d.\u201d<\/li>\n<li><strong>\u0645\u064a\u062b\u0627\u0642 PMBOK:<\/strong> a <a href=\"https:\/\/www.pmi.org\/learning\/library\/charter-selling-project-7473\">\u0645\u0642\u0627\u0644 \u0644\u0645\u0645\u0627\u0631\u0633 PMI<\/a> \u064a\u0633\u062a\u0634\u0647\u062f \u0628\u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0648\u0627\u0631\u062f \u0641\u064a \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629 \u0644\u0639\u0627\u0645 2004\u060c \u0648\u0627\u0644\u0630\u064a \u201c\u064a\u064f\u0642\u0631\u0651 \u0631\u0633\u0645\u064a\u064b\u0627 \u0628\u0648\u062c\u0648\u062f \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u201d.\u201d<\/li>\n<li><strong>\u0635\u0644\u0627\u062d\u064a\u0627\u062a \u0627\u0644\u0645\u064a\u062b\u0627\u0642:<\/strong> \u0643\u0645\u0627 \u0623\u0646\u0647 \u201c\u064a\u0645\u0646\u062d \u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0635\u0644\u0627\u062d\u064a\u0629 \u0644\u062a\u062e\u0635\u064a\u0635 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u201d.\u201d<\/li>\n<\/ul>\n<p>\u0623\u0645\u0627 \u00abDrift\u00bb \u0641\u062a\u062a\u062e\u0637\u0649 \u0643\u0644 \u0630\u0644\u0643. <em>\u0644\u0627 \u0623\u062d\u062f<\/em> \u0642\u0631\u0631\u0648\u0627 \u0627\u0644\u0645\u0636\u064a \u0642\u062f\u0645\u0627\u064b \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0641\u0643\u0631\u0629\u060c \u0648\u0644\u0627 \u0623\u062d\u062f \u064a\u0633\u062a\u0637\u064a\u0639 \u0623\u0646 \u064a\u0642\u0648\u0644 \u0645\u0627 \u0627\u0644\u0630\u064a \u0643\u0627\u0646 \u0645\u0646 \u0627\u0644\u0645\u0641\u062a\u0631\u0636 \u0623\u0646 \u062a\u062b\u0628\u062a\u064f\u0647 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0635\u0644 \u0625\u0644\u0649 \u062a\u0644\u0643 \u0627\u0644\u0645\u0631\u062d\u0644\u0629.<\/p>\n<p>\u0623\u0645\u0627 \u0627\u0644\u0628\u0648\u0627\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u062e\u0637\u0649 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629 \u0641\u062a\u0641\u0642\u062f \u062b\u0642\u0644\u0647\u0627. \u0623 <a href=\"https:\/\/www.mckinsey.com\/capabilities\/operations\/our-insights\/make-milestones-matter-with-decision-gatesstage-gates-with-real-teeth\">\u0645\u0642\u0627\u0644 \u0646\u0634\u0631\u062a\u0647 \u0634\u0631\u0643\u0629 \u0645\u0627\u0643\u064a\u0646\u0632\u064a \u0639\u0627\u0645 2017<\/a> \u064a\u0635\u0641 \u0627\u0644\u0628\u0648\u0627\u0628\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0628\u0623\u0646\u0647\u0627 \u201c\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0634\u0643\u0644\u064a\u0629 \u062a\u0641\u062a\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629\u201d.\u201d<\/p>\n<p>\u0648\u064a\u0636\u064a\u0641 \u0645\u0624\u0644\u0641\u0648 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0623\u0646\u0647 \u0639\u0646\u062f \u062a\u0644\u0643 \u0627\u0644\u0645\u0631\u0627\u062d\u0644\u060c \u201c\u0646\u0627\u062f\u0631\u064b\u0627 \u0645\u0627 \u064a\u062a\u0623\u062e\u0631 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0623\u0648 \u064a\u062a\u0648\u0642\u0641\u201d. \u0644\u0630\u0627\u060c \u0641\u0625\u0646 \u0645\u0634\u0631\u0648\u0639 \u00abGo\u00bb \u0627\u0644\u0630\u064a \u064a\u0644\u062a\u0632\u0645 <em>\u0644\u0627 \u0634\u064a\u0621<\/em> \u064a\u0635\u0628\u062d \u0645\u0646\u0634\u0648\u0631\u064b\u0627 \u0639\u0646 \u0627\u0644\u062d\u0627\u0644\u0629 \u0645\u0631\u0641\u0642\u064b\u0627 \u0628\u0647 \u062a\u0635\u0648\u064a\u062a.<\/p>\n<p>\u0648\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u00ab\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629\u00bb \u0648\u00ab\u0627\u0644\u0628\u062f\u0621\u00bb \u062d\u062f\u062b\u064a\u0646 \u0645\u0646\u0641\u0635\u0644\u064a\u0646. \u0641\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0631\u062a\u0628\u0637 \u0628\u0647\u0627 \u0645\u0627\u0644\u0643 \u0647\u064a \u0642\u0631\u0627\u0631 \u0644\u0627 \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u0649 \u0623\u062d\u062f \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0647.<\/p>\n<h2>\u0637\u0631\u064a\u0642\u062a\u0627\u0646 \u064a\u0624\u062f\u064a \u0641\u064a\u0647\u0645\u0627 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0627\u0644\u0645\u0635\u0627\u0641\u062d\u0629 \u0625\u0644\u0649 \u0627\u0644\u0641\u0634\u0644<\/h2>\n<p>\u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u062a\u062a\u0645 \u0639\u0645\u0644\u064a\u0629 \u00ab\u0627\u0644\u0645\u0635\u0627\u0641\u062d\u0629\u00bb\u060c \u062a\u0641\u0634\u0644 \u0627\u0644\u0641\u0643\u0631\u0629 \u0641\u064a \u0623\u062d\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u064a\u0646. \u0641\u062a\u062a\u0639\u062b\u0631 <em>\u0642\u0628\u0644<\/em> \u0627\u0644\u0645\u062d\u0641\u0638\u0629\u060c \u0623\u0648 \u0623\u0646\u0647\u0627 \u062a\u062f\u062e\u0644 \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631 \u062c\u062f\u064b\u0651\u0627.<\/p>\n<p>\u0641\u064a \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u062d\u0627\u0644\u0629\u060c \u064a\u0628\u062f\u0648 \u0643\u0644\u0627 \u0627\u0644\u0623\u0645\u0631\u064a\u0646 \u0628\u0645\u062b\u0627\u0628\u0629 \u062a\u0642\u062f\u0645.<\/p>\n<h3>\u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u064a\u062a\u064a\u0645\u0629<\/h3>\n<p>\u0627\u0644\u0641\u0634\u0644 \u0627\u0644\u0623\u0648\u0644 \u064a\u0643\u0648\u0646 \u0635\u0627\u0645\u062a\u064b\u0627. \u062a\u064f\u0639\u062a\u0645\u062f \u0627\u0644\u0641\u0643\u0631\u0629\u060c \u0648\u064a\u064f\u0646\u0641\u064e\u0651\u0630 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u060c \u062b\u0645 \u0644\u0627 \u064a\u062a\u0648\u0644\u0649 \u0623\u062d\u062f \u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/p>\n<p>A <a href=\"https:\/\/www.pmi.org\/learning\/library\/chasing-innovation-test-projects-11416\">\u0645\u0642\u0627\u0644 \u0646\u064f\u0634\u0631 \u0641\u064a \u0645\u062c\u0644\u0629 \u00abPM Network\u00bb \u0639\u0627\u0645 2018<\/a> \u064a\u0633\u062a\u0634\u0647\u062f \u0628\u0623\u062f\u0644\u0629 \u0628\u0634\u0623\u0646 <em>\u0643\u0645 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a<\/em> \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062f\u0648\u0645\u060c \u0648\u0623\u064a\u0646 \u064a\u062d\u062f\u062b \u0627\u0644\u0643\u0633\u0631:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0645\u0642\u064a\u0627\u0633:<\/strong> \u0643\u0634\u0641\u062a \u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u062a\u0647\u0627 \u0634\u0631\u0643\u0629 \u0645\u0627\u0643\u064a\u0646\u0632\u064a \u0639\u0627\u0645 2017 \u062d\u0648\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0623\u0646 \u201c\u0623\u0642\u0644 \u0645\u0646 30 \u0641\u064a \u0627\u0644\u0645\u0627\u0626\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0627 \u0645\u0634\u0627\u0631\u064a\u0639 \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0642\u062f \u0628\u062f\u0623\u062a \u062d\u062a\u0649 \u0641\u064a \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642\u0647\u0627\u201d.\u201d<\/li>\n<li><strong>\u0627\u0644\u0645\u062f\u0629:<\/strong> \u0648\u0642\u062f \u062e\u0644\u0635\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0646\u0641\u0633\u0647\u0627 \u0625\u0644\u0649 \u0623\u0646 \u201c\u0623\u0643\u062b\u0631 \u0645\u0646 80 \u0641\u064a \u0627\u0644\u0645\u0627\u0626\u0629 \u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0638\u0644\u062a \u0639\u0627\u0644\u0642\u0629 \u0641\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0644\u0623\u0643\u062b\u0631 \u0645\u0646 \u0639\u0627\u0645\u201d.\u201d<\/li>\n<li><strong>\u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u0646\u0641\u0635\u0627\u0644:<\/strong> \u0643\u0645\u0627 \u064a\u0633\u062a\u0634\u0647\u062f \u0627\u0644\u0645\u0642\u0627\u0644 \u0628\u0623\u0628\u062d\u0627\u062b \u0623\u062c\u0631\u062a\u0647\u0627 \u0645\u0624\u0633\u0633\u0629 \u201cInnovation Leader\u201d: \u00ab\u062a\u062a\u0639\u062b\u0631 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0623\u0648 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0646\u0642\u0644 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0645\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0625\u0644\u0649 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.\u00bb<\/li>\n<\/ul>\n<p>\u0647\u0630\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u0627\u0646 \u0627\u0644\u0635\u0627\u062f\u0631\u0627\u0646 \u0639\u0646 \u0634\u0631\u0643\u0629 \u0645\u0627\u0643\u064a\u0646\u0632\u064a \u0645\u0633\u062a\u0645\u062f\u0627\u0646 \u0645\u0646 \u0645\u062c\u0627\u0644 \u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621 (IoT)\u060c \u0644\u0630\u0627 \u064a\u062c\u0628 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0645\u0627 \u0639\u0644\u0649 \u0623\u0646\u0647\u0645\u0627 \u0645\u0624\u0634\u0631.<\/p>\n<p>\u062a\u062a\u0637\u0644\u0628 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0648\u062c\u0648\u062f \u0634\u062e\u0635 \u0645\u0627 \u0644\u0640 <em>\u0627\u0644\u0627\u0633\u062a\u0644\u0627\u0645<\/em> \u0630\u0644\u0643. \u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u0642\u0631\u064a\u0631 \u00abPulse\u00bb \u0627\u0644\u0635\u0627\u062f\u0631 \u0639\u0646 \u0645\u0639\u0647\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a (PMI) \u0644\u0639\u0627\u0645 2018\u060c \u0648\u0627\u0644\u0645\u0630\u0643\u0648\u0631 \u0641\u064a <a href=\"https:\/\/www.pmi.org\/learning\/library\/working-problem-sponsors-11365\">\u0634\u0628\u0643\u0629 PM<\/a>, \u060c \u0648\u062a\u064f\u0639\u0632\u0648 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0643\u0644 \u0623\u0631\u0628\u0639 \u0645\u0624\u0633\u0633\u0627\u062a \u0641\u0634\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0623\u0648\u0644 \u0625\u0644\u0649 \u0639\u062f\u0645 \u0643\u0641\u0627\u064a\u0629 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0645\u0642\u062f\u0645 \u0645\u0646 \u0627\u0644\u062c\u0647\u0629 \u0627\u0644\u0631\u0627\u0639\u064a\u0629.<\/p>\n<p>\u062a\u062a\u0628\u0639 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0631\u0639\u0627\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644. \u0623 <a href=\"https:\/\/www.pmi.org\/learning\/library\/tips-foster-project-sponsor-engagement-9413\">\u0645\u0642\u0627\u0644 \u0645\u0646 \u0645\u062c\u0644\u0629 PMI \u0639\u0627\u0645 2014<\/a> \u0648\u0642\u062f \u062a\u0628\u064a\u0646 \u0623\u0646 75% \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u062a\u062d\u0642\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0641\u064a \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u0645 \u0641\u064a\u0647\u0627 \u0627\u0644\u0631\u0639\u0627\u0629 \u0628\u062a\u0646\u0641\u064a\u0630 \u062c\u0645\u064a\u0639 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u062e\u0645\u0633 \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631.<\/p>\n<p>\u0648\u0641\u064a \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u062e\u062a\u0627\u0631 \u0641\u064a\u0647\u0627 \u0627\u0644\u0631\u0639\u0627\u0629 \u0623\u064a\u064b\u0627 \u0645\u0646\u0647\u0627 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u064a\u0643\u0648\u0646 \u0627\u0644\u0631\u0645\u0632 \u0647\u0648 57%. \u0648 <em>\u0641\u0642\u0637<\/em> \u0623\u0641\u0627\u062f\u062a 11% \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0623\u0646 \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u0631\u0627\u0639\u064a\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0646\u0641\u0630 \u062c\u0645\u064a\u0639 \u0627\u0644\u0628\u0646\u0648\u062f \u0627\u0644\u062e\u0645\u0633\u0629.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-128095\" src=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/sponsor-engagement-projects-meeting-goals.png\" alt=\"\u0645\u062e\u0637\u0637 \u0634\u0631\u064a\u0637\u064a \u064a\u0642\u0627\u0631\u0646 \u0645\u062f\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u062d\u0633\u0628 \u062f\u0631\u062c\u0629 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u062c\u0647\u0629 \u0627\u0644\u0631\u0627\u0639\u064a\u0629\" width=\"1672\" height=\"941\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/sponsor-engagement-projects-meeting-goals-18x10.png 18w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/sponsor-engagement-projects-meeting-goals-200x113.png 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/sponsor-engagement-projects-meeting-goals-300x169.png 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/sponsor-engagement-projects-meeting-goals-360x203.png 360w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/sponsor-engagement-projects-meeting-goals-400x225.png 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/sponsor-engagement-projects-meeting-goals-600x338.png 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/sponsor-engagement-projects-meeting-goals-768x432.png 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/sponsor-engagement-projects-meeting-goals-800x450.png 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/sponsor-engagement-projects-meeting-goals-1024x576.png 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/sponsor-engagement-projects-meeting-goals-1200x675.png 1200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/sponsor-engagement-projects-meeting-goals-1536x864.png 1536w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/sponsor-engagement-projects-meeting-goals.png 1672w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<p>\u0625\u0630\u0646\u060c \u0641\u0643\u0631\u0629 \u062a\u0645\u062a \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0639\u0644\u064a\u0647\u0627 \u062f\u0648\u0646 <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/task-ownership-that-sticks\/\">\u0645\u0627\u0644\u0643 \u0645\u0633\u062c\u0644<\/a> \u0644\u0627 \u064a\u0648\u062c\u062f \u0645\u0646 \u064a\u0636\u0645\u0646 \u0644\u0647\u0627 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062f\u0639\u0645 \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u0631\u0627\u0639\u064a\u0629. \u0641\u0642\u062f \u0645\u0646\u062d\u062a\u0647\u0627 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0627\u0644\u0625\u0630\u0646\u060c \u0644\u0643\u0646 \u0644\u0645 \u064a\u0648\u0641\u0631 \u0644\u0647\u0627 \u0623\u062d\u062f \u0645\u0642\u0631\u064b\u0627.<\/p>\n<h3>\u0645\u0634\u0631\u0648\u0639 \u00ab\u0628\u0631\u064a\u0645\u0627\u062a\u0648\u0631\u064a\u00bb<\/h3>\n<p>\u0627\u0644\u0641\u0634\u0644 \u0627\u0644\u062b\u0627\u0646\u064a \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0648\u0636\u0648\u062d\u064b\u0627. \u062a\u062f\u062e\u0644 \u0641\u0643\u0631\u0629 \u0645\u0627 \u0625\u0644\u0649 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0642\u0628\u0644 \u062a\u0648\u0641\u0631 \u0627\u0644\u0623\u062f\u0644\u0629 \u0623\u0648 \u0642\u0628\u0644 \u0623\u0646 \u064a\u062a\u062d\u0642\u0642 \u0623\u064a \u0634\u062e\u0635 \u0645\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u0645\u062c\u0627\u0644 \u0644\u0647\u0627 \u0623\u0645 \u0644\u0627.<\/p>\n<p>\u062a\u0635\u0641 \u0648\u0631\u0642\u0629 \u0643\u0648\u0628\u0631 \u0627\u0644\u0635\u0627\u062f\u0631\u0629 \u0639\u0627\u0645 2021 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0645\u0643\u062a\u0638\u0629 \u0628\u0623\u0646\u0647\u0627 \u201c\u0634\u0643\u0648\u0649 \u0634\u0627\u0626\u0639\u0629 \u0644\u0643\u0646\u0647\u0627 \u062e\u0637\u064a\u0631\u0629\u201d\u060c \u062d\u064a\u062b \u201c\u064a\u062a\u0645 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u0641\u0631\u0637 \u0639\u0644\u0649 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u062c\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639\u201d.\u201d<\/p>\n<p>\u0641\u064a \u0625\u062d\u062f\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0630\u0643\u0631\u0647\u0627 \u0643\u0645\u062b\u0627\u0644\u060c \u0643\u0627\u0646\u062a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0643\u0645\u0627 \u064a\u0644\u064a:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639:<\/strong> 16<\/li>\n<li><strong>\u0627\u0644\u0645\u0637\u0644\u0648\u0628:<\/strong> 60.7 \u0648\u0638\u064a\u0641\u0629 \u0628\u062f\u0648\u0627\u0645 \u0643\u0627\u0645\u0644<\/li>\n<li><strong>\u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u062a\u0627\u062d\u0648\u0646:<\/strong> 26 \u0645\u0648\u0638\u0641\u064b\u0627 \u0628\u062f\u0648\u0627\u0645 \u0643\u0627\u0645\u0644<\/li>\n<li><strong>\u0627\u0644\u062d\u0645\u0648\u0644\u0629:<\/strong> \u0628\u0644\u063a \u0627\u0644\u0637\u0644\u0628 <em>2.3 \u0645\u0631\u0629<\/em> \u0627\u0644\u0633\u0639\u0629<\/li>\n<\/ul>\n<p>\u062a\u0648\u0636\u062d \u0631\u064a\u0627\u0636\u064a\u0627\u062a \u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0644\u0645\u0627\u0630\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0632\u0627\u0626\u062f \u0623\u0643\u062b\u0631 \u0636\u0631\u0631\u064b\u0627 \u0645\u0645\u0627 \u064a\u0628\u062f\u0648. \u0623 <a href=\"https:\/\/www.kellogg.northwestern.edu\/news\/blog\/2015\/06\/12\/controlling-queues-on-the-job-and-in-your-life\/\">\u0645\u0642\u0627\u0644 \u0643\u064a\u0644\u0648\u063a \u0644\u0639\u0627\u0645 2015<\/a> \u0648\u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u201c\u062a\u062a\u0636\u0627\u0639\u0641 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0631\u062a\u064a\u0646\u201d \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0646\u0627\u062f\u0644 \u0645\u0634\u063a\u0648\u0644\u0627\u064b 80% \u0645\u0646 \u0627\u0644\u0648\u0642\u062a.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-128097\" src=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pipeline-demand-vs-capacity-fte.png\" alt=\"\u064a\u064f\u0638\u0647\u0631 \u0627\u0644\u0631\u0633\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u064a \u0627\u0644\u0634\u0631\u064a\u0637\u064a \u0623\u0646 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0633\u0639\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629\" width=\"1672\" height=\"941\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pipeline-demand-vs-capacity-fte-18x10.png 18w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pipeline-demand-vs-capacity-fte-200x113.png 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pipeline-demand-vs-capacity-fte-300x169.png 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pipeline-demand-vs-capacity-fte-360x203.png 360w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pipeline-demand-vs-capacity-fte-400x225.png 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pipeline-demand-vs-capacity-fte-600x338.png 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pipeline-demand-vs-capacity-fte-768x432.png 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pipeline-demand-vs-capacity-fte-800x450.png 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pipeline-demand-vs-capacity-fte-1024x576.png 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pipeline-demand-vs-capacity-fte-1200x675.png 1200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pipeline-demand-vs-capacity-fte-1536x864.png 1536w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/pipeline-demand-vs-capacity-fte.png 1672w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<p>\u0639\u0646\u062f 90%\u060c \u201c\u064a\u062a\u0636\u0627\u0639\u0641 \u0645\u0631\u0629 \u0623\u062e\u0631\u0649\u201d. \u0644\u0630\u0627 \u0641\u0625\u0646 \u0643\u0644 \u0645\u0634\u0631\u0648\u0639 \u062a\u0645 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0646\u0635\u0641\u0647 \u062a\u0642\u0631\u064a\u0628\u064b\u0627 \u062a\u0642\u0648\u0645 \u0628\u0642\u0628\u0648\u0644\u0647 \u064a\u062f\u0641\u0639 <em>\u0643\u0627\u0645\u0644\u0629<\/em> \u0641\u064a \u0637\u0627\u0628\u0648\u0631 \u0623\u0628\u0639\u062f \u0639\u0644\u0649 \u0637\u0648\u0644 \u0630\u0644\u0643 \u0627\u0644\u0645\u0646\u062d\u0646\u0649.<\/p>\n<p>\u0643\u0645\u0627 \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062a\u064a \u062a\u0645 \u0625\u0637\u0644\u0627\u0642\u0647\u0627 \u0642\u0628\u0644 \u0627\u0644\u0623\u0648\u0627\u0646. \u0641\u064a \u0643\u062a\u0627\u0628 \u0631\u0648\u064a\u0631 <a href=\"https:\/\/hbr.org\/2003\/02\/why-bad-projects-are-so-hard-to-kill\">\u062a\u062d\u0644\u064a\u0644 \u0645\u062c\u0644\u0629 \u00ab\u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0628\u064a\u0632\u0646\u0633 \u0631\u064a\u0641\u064a\u0648\u00bb \u0644\u0639\u0627\u0645 2003<\/a>, \u060c \u0648\u0642\u062f \u0627\u0633\u062a\u0646\u0632\u0641 \u0642\u0631\u0635 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u00ab\u0633\u064a\u0644\u064a\u0643\u062a\u0627\u0641\u064a\u062c\u0646\u00bb (SelectaVision) \u0645\u0646 \u0634\u0631\u0643\u0629 RCA \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0644\u0645\u062f\u0629 14 \u0639\u0627\u0645\u064b\u0627.<\/p>\n<p>\u0648\u0642\u062f \u0643\u0644\u0641 \u0630\u0644\u0643 \u0627\u0644\u0634\u0631\u0643\u0629 <em>$580 \u0645\u0644\u064a\u0648\u0646<\/em> \u0628\u062d\u0644\u0648\u0644 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u0623\u0648\u0642\u0641\u062a \u0641\u064a\u0647 \u0634\u0631\u0643\u0629 RCA \u0625\u0646\u062a\u0627\u062c\u0647 \u0646\u0647\u0627\u0626\u064a\u064b\u0627 \u0641\u064a \u0639\u0627\u0645 1984.<\/p>\n<p>\u0627\u0644\u0642\u0628\u0648\u0644 \u062f\u0648\u0646 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0633\u0639\u0629 \u0647\u0648 <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/zombie-projects-innovation-portfolio\/\">\u0643\u064a\u0641 \u062a\u0628\u062f\u0623 \u0638\u0627\u0647\u0631\u0629 \u0627\u0644\u0632\u0648\u0645\u0628\u064a<\/a>. \u0648\u0642\u062f \u0627\u062d\u062a\u0648\u062a \u0643\u0644 \u0633\u0646\u0629 \u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u064014 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u0643\u0627\u0646 \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646\u0647\u0627 \u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/p>\n<h2>\u0627\u0644\u0645\u0635\u0627\u0641\u062d\u0629 \u0647\u064a \u0627\u062e\u062a\u0628\u0627\u0631 \u0630\u0648 \u0648\u062c\u0647\u064a\u0646<\/h2>\n<p>\u062a\u064f\u062d\u0628\u0637 \u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u0628\u0631\u064a\u0637\u0627\u0646\u064a\u0629 \u0628\u0634\u0623\u0646 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0643\u0644\u0627 \u0627\u0644\u0637\u0631\u0641\u064a\u0646. \u0625\u0646 <a href=\"https:\/\/www.gov.uk\/service-manual\/phases\/alpha\">\u062f\u0644\u064a\u0644 \u062e\u062f\u0645\u0627\u062a \u0645\u0648\u0642\u0639 GOV.UK<\/a> \u064a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062a\u064a \u062a\u0646\u062a\u0642\u0644 \u0645\u0646 \u0645\u0631\u062d\u0644\u0629 \u0623\u0644\u0641\u0627 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0628\u064a\u062a\u0627 \u062a\u0642\u062f\u064a\u0645 \u0623\u062f\u0644\u0629 \u0639\u0644\u0649 <em>2<\/em> \u0627\u0644\u0648\u0627\u062c\u0647\u0627\u062a.<\/p>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0627 \u0639\u0644\u0649 \u062b\u0642\u0629 \u0645\u0646 \u201c\u0642\u062f\u0631\u062a\u0643 \u0639\u0644\u0649 \u0627\u0628\u062a\u0643\u0627\u0631 \u0634\u064a\u0621 \u064a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u064a\u0643\u0648\u0646 \u0641\u0639\u0627\u0644\u0627\u064b \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u2019. \u0643\u0645\u0627 \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0625\u0644\u0649 \u201d\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0646\u0641\u064a\u0630 \u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u064a\u0647\u201c.\u201d<\/p>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\">\u0627\u0644\u062c\u0627\u0646\u0628<\/th>\n<th align=\"left\">\u0645\u0627 \u064a\u062c\u0628 \u0625\u062b\u0628\u0627\u062a\u0647<\/th>\n<th align=\"left\">\u0627\u0644\u0623\u062f\u0644\u0629 \u0639\u0646\u062f \u0627\u0644\u0628\u0648\u0627\u0628\u0629<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\">\u0642\u0645\u0639<\/td>\n<td align=\"left\">\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0648\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u0646\u0637\u0627\u0642<\/td>\n<td align=\"left\">\u0628\u064a\u0627\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0645\u0643\u0648\u0646 \u0645\u0646 \u0635\u0641\u062d\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0639 \u062a\u062d\u062f\u064a\u062f \u0646\u0637\u0627\u0642 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0627\u0633\u062a\u062b\u0646\u0627\u0621\u0627\u062a<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\u0642\u0645\u0639<\/td>\n<td align=\"left\">\u062a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636 \u0627\u0644\u0623\u0643\u062b\u0631 \u062e\u0637\u0648\u0631\u0629<\/td>\n<td align=\"left\">\u0646\u062a\u0627\u0626\u062c \u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0648 \u0645\u0634\u0631\u0648\u0639 \u062a\u062c\u0631\u064a\u0628\u064a \u0623\u0648 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\u0642\u0645\u0639<\/td>\n<td align=\"left\">\u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d<\/td>\n<td align=\"left\">2 \u0623\u0648 3 \u0625\u062c\u0631\u0627\u0621\u0627\u062a\u060c \u0644\u0643\u0644 \u0645\u0646\u0647\u0627 \u0647\u062f\u0641 \u0648\u0645\u0648\u0639\u062f \u0645\u062d\u062f\u062f<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\u0642\u0645\u0639<\/td>\n<td align=\"left\">\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0645\u0639\u0631\u0648\u0641\u0629 \u062a\u0642\u0631\u064a\u0628\u064b\u0627<\/td>\n<td align=\"left\">\u0646\u0637\u0627\u0642 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0648\u0644\u0644\u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0643\u0627\u0645\u0644<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\u0627\u0644\u0645\u062d\u0641\u0638\u0629<\/td>\n<td align=\"left\">\u0647\u0646\u0627\u0643 \u0645\u0646 \u064a\u0645\u0644\u0643\u0647<\/td>\n<td align=\"left\">\u0645\u0627\u0644\u0643 \u0645\u0639\u064a\u0646 \u064a\u062a\u0645\u062a\u0639 \u0628\u0633\u0644\u0637\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\u0627\u0644\u0645\u062d\u0641\u0638\u0629<\/td>\n<td align=\"left\">\u0627\u0644\u0645\u0627\u0644 \u0645\u062a\u0648\u0641\u0631<\/td>\n<td align=\"left\">\u062a\u0645\u062a \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0644\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\u0627\u0644\u0645\u062d\u0641\u0638\u0629<\/td>\n<td align=\"left\">\u0647\u0646\u0627\u0643 \u0633\u0639\u0629<\/td>\n<td align=\"left\">\u0645\u0633\u0627\u062d\u0629 \u0634\u0627\u063a\u0631\u0629 \u0636\u0645\u0646 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0642\u064a\u062f \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0641\u064a \u0627\u0644\u0645\u062d\u0641\u0638\u0629<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\u0627\u0644\u0645\u062d\u0641\u0638\u0629<\/td>\n<td align=\"left\">\u0648\u0647\u0630\u0627 \u064a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/td>\n<td align=\"left\">\u0631\u0627\u0628\u0637 \u0645\u062d\u062f\u062f \u0644\u0623\u062d\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<p>\u064a\u063a\u0637\u064a \u0628\u0631\u0646\u0627\u0645\u062c \u00abGo\u00bb \u0627\u0644\u062e\u0627\u0635 \u0628\u0640\u00abFunnel\u00bb \u0645\u0627 \u064a\u0644\u064a: <em>\u0623\u0639\u0644\u0649<\/em> 4 \u0635\u0641\u0648\u0641. \u0644\u0627 \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u0629 \u0625\u0644\u0649 \u0645\u0634\u0631\u0648\u0639 \u0625\u0644\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u0648\u0642\u0639 \u0623\u0639\u0636\u0627\u0621 \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0641\u0644 \u0623\u064a\u0636\u064b\u0627.<\/p>\n<p>\u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 <a href=\"https:\/\/projectdelivery.gov.uk\/library-products\/government-functional-standard-govs-002-project-delivery\/\">\u0645\u0639\u064a\u0627\u0631 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639\u060c GovS 002<\/a>, \u060c \u064a\u0634\u0631\u062d \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0645\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0628\u0639\u0628\u0627\u0631\u0627\u062a \u0628\u0633\u064a\u0637\u0629. \u201c\u064a\u062c\u0628 \u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0645\u0627\u0644\u0643 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a...\u201d.\u201d<\/p>\n<p>\u0648\u062a\u062a\u0623\u0643\u062f \u0627\u0644\u0628\u0648\u0627\u0628\u0629 \u0645\u0646 \u201c\u062a\u0648\u0641\u0631 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0639\u0645\u0644 \u0648\u062f\u0639\u0645 \u0623\u064a \u0646\u062a\u0627\u0626\u062c\u201d. \u0648\u064a\u0623\u062a\u064a \u0627\u0644\u062a\u0628\u0631\u064a\u0631 \u0645\u0646 <em>\u0627\u0644\u0623\u0648\u0644<\/em>, \u060c \u0641\u064a \u201c\u062f\u0631\u0627\u0633\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0648\u0644\u064a\u0629 (\u0623\u0648 \u0645\u0627 \u064a\u0639\u0627\u062f\u0644\u0647\u0627)\u201d.\u201d<\/p>\n<p>\u062a\u0648\u0627\u062c\u0647 \u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0646\u0641\u0633 \u0627\u0644\u062a\u062d\u062f\u064a. \u0648\u064a\u0633\u062a\u0631\u0645\u0627\u0646 <a href=\"https:\/\/ide.mit.edu\/wp-content\/uploads\/2016\/04\/Westerman_Innovation_Brief.pdf?x19295\">\u0645\u0644\u062e\u0635 \u0628\u062d\u062b\u064a \u0645\u0646 \u0645\u0639\u0647\u062f \u0645\u0627\u0633\u0627\u062a\u0634\u0648\u0633\u062a\u0633 \u0644\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 (MIT)<\/a> \u0648\u064a\u0642\u0648\u0644 \u0625\u0646\u0647 \u064a\u0646\u0628\u063a\u064a \u0639\u0644\u064a\u0647\u0645 \u0627\u0644\u0625\u0635\u0631\u0627\u0631 \u0639\u0644\u0649 \u201c\u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u201d.\u201d<\/p>\n<p>\u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u0647\u0645 <em>\u0623\u064a\u0636\u064b\u0627<\/em> \u0648\u064a\u0634\u064a\u0631 \u0627\u0644\u0645\u0648\u062c\u0632 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629 \u0639\u0646 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u201c\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0648\u0627\u062c\u0647 \u0635\u0639\u0648\u0628\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0628\u0646\u064a\u201d. \u0648\u0627\u0644\u0645\u0635\u0627\u0641\u062d\u0629 \u0647\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0641\u064a\u0647\u0627 \u062a\u0648\u0642\u064a\u0639 \u0627\u062a\u0641\u0627\u0642 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629.<\/p>\n<h3>\u0645\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062b\u0628\u062a\u0647 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/h3>\n<p>\u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0645\u062a\u0639\u0644\u0642 \u0628\u0640\u00ab\u0627\u0644\u0642\u0645\u0639\u00bb \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0623\u062f\u0644\u0629. \u0642\u0628\u0644 \u0623\u0646 \u062a\u064f\u0637\u0631\u062d \u0627\u0644\u0641\u0643\u0631\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0636\u0645\u0646 4 \u0639\u0646\u0627\u0635\u0631:<\/p>\n<ul>\n<li><strong>\u0645\u0634\u0643\u0644\u0629 \u0648\u0646\u0637\u0627\u0642 \u0645\u062d\u062f\u062f\u0627\u0646:<\/strong> \u0645\u0646 \u0627\u0644\u0630\u064a \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u0648\u0645\u0627 \u062d\u062c\u0645\u0647\u0627\u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0642\u0639 \u062e\u0627\u0631\u062c \u0646\u0637\u0627\u0642\u0647\u0627.<\/li>\n<li><strong>\u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636 \u0627\u0644\u0623\u0643\u062b\u0631 \u062e\u0637\u0648\u0631\u0629:<\/strong> \u0627\u0644\u0627\u0639\u062a\u0642\u0627\u062f \u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0630\u064a \u0645\u0646 \u0634\u0623\u0646\u0647 \u0623\u0646 \u064a\u0642\u0636\u064a \u0639\u0644\u0649 \u0627\u0644\u0641\u0643\u0631\u0629 \u0625\u0646 \u062b\u0628\u062a \u062e\u0637\u0623\u0647\u060c \u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0644\u0627 \u0627\u0644\u062c\u062f\u0644.<\/li>\n<li><strong>\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0646\u062c\u0627\u062d:<\/strong> 2 \u0623\u0648 3 \u0645\u0639\u0627\u064a\u064a\u0631 \u0633\u064a\u062a\u0645 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647\u0627\u060c \u0644\u0643\u0644 \u0645\u0646\u0647\u0627 \u0647\u062f\u0641 \u0648\u0645\u0648\u0639\u062f \u0645\u062d\u062f\u062f.<\/li>\n<li><strong>\u0646\u0637\u0627\u0642 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0642\u0631\u064a\u0628\u064a:<\/strong> \u0645\u0627 \u064a\u0643\u0641\u064a \u0644\u062a\u062d\u062f\u064a\u062f \u062d\u062c\u0645 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0645\u0639 \u062a\u0641\u0627\u0635\u064a\u0644 \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0644\u0631\u0647\u0627\u0646.<\/li>\n<\/ul>\n<p>\u0627\u0644\u0645\u0628\u0627\u0631\u0627\u0629 <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/business-case-big-bet-innovation\/\">\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u062f\u0648\u0649<\/a> \u0641\u064a \u0627\u0644\u0631\u0647\u0627\u0646 \u0623\u064a\u0636\u064b\u0627. \u064a\u0630\u0643\u0631 \u0645\u0642\u0627\u0644 \u0643\u0648\u0628\u0631 \u0627\u0644\u0635\u0627\u062f\u0631 \u0639\u0627\u0645 2023 \u0623\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u201c\u0644\u064a\u0633\u062a \u0645\u062e\u0635\u0635\u0629 \u0644\u062a\u0643\u0648\u0646 \u0646\u0647\u0627\u0626\u064a\u0629\u201d\u060c \u0648\u0623\u0646 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u062f\u0648\u0649 \u0627\u0644\u062a\u064a \u062a\u0644\u064a\u0647\u0627 \u062a\u062a\u0639\u0645\u0642 \u0623\u0643\u062b\u0631 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644.<\/p>\n<p>\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0632\u062f\u0627\u062f \u0627\u0644\u062f\u0642\u0629 \u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u0645\u0639\u0631\u0636\u0629 \u0644\u0644\u062e\u0637\u0631. \u0627\u0644\u0645\u0637\u0627\u0644\u0628\u0629 \u0628\u0642\u0636\u064a\u0629 \u062a\u062a\u0637\u0644\u0628 \u0631\u0647\u0627\u0646\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0641\u064a \u0645\u0634\u0631\u0648\u0639 \u062a\u062c\u0631\u064a\u0628\u064a \u0635\u063a\u064a\u0631 <em>\u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628<\/em> \u062a\u0643\u0627\u0641\u0626 \u0627\u0644\u062a\u062e\u0645\u064a\u0646 \u0627\u0644\u0648\u0627\u062b\u0642.<\/p>\n<p>\u0625\u0646 <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/definition-of-done-innovation-funnel-stages\/\">\u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636 \u0627\u0644\u0623\u0643\u062b\u0631 \u062e\u0637\u0648\u0631\u0629<\/a> \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0623\u0647\u0645 \u0647\u0646\u0627. \u0641\u0625\u0630\u0627 \u0644\u0645 \u064a\u062a\u0645\u0643\u0646 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0646 \u062a\u062d\u062f\u064a\u062f\u0647\u0627\u060c \u0641\u0625\u0646 \u0627\u0644\u0641\u0643\u0631\u0629 \u0644\u064a\u0633\u062a \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0627\u0646\u0637\u0644\u0627\u0642\u060c \u0645\u0647\u0645\u0627 \u0643\u0627\u0646\u062a \u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a.<\/p>\n<p>\u0648\u062a\u0624\u062f\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u0638\u064a\u0641\u062a\u064a\u0646. \u0641\u0647\u064a \u062a\u064f\u0639\u0644\u0645 \u0627\u0644\u0645\u0627\u0644\u0643 \u0627\u0644\u0645\u0633\u062a\u0644\u0645 \u0628\u0645\u0627 <em>\u062a\u0645<\/em> \u0643\u064a\u0641 \u064a\u0628\u062f\u0648\u060c \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u062a\u0648\u0641\u0631 \u0644\u0644\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0645\u0627 \u064a\u062c\u0628 \u0641\u062d\u0635\u0647.<\/p>\n<h3>\u0645\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062b\u0628\u062a\u064f\u0647 \u0627\u0644\u0645\u062d\u0641\u0638\u0629<\/h3>\n<p>\u064a\u062a\u0639\u0644\u0642 \u062c\u0627\u0646\u0628 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0628\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645. \u0648\u0642\u0628\u0644 \u0623\u0646 \u062a\u0642\u0628\u0644 \u0641\u0643\u0631\u0629 \u0645\u0627\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062b\u0628\u062a \u0623\u0631\u0628\u0639\u0629 \u0623\u0645\u0648\u0631:<\/p>\n<ul>\n<li><strong>\u0645\u0627\u0644\u0643 \u0645\u062d\u062f\u062f \u0644\u0647 \u0627\u0644\u0635\u0644\u0627\u062d\u064a\u0629:<\/strong> \u0634\u062e\u0635 \u0648\u0627\u062d\u062f \u0644\u062f\u064a\u0647 \u0635\u0644\u0627\u062d\u064a\u0629 \u062a\u0639\u064a\u064a\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0623\u0645\u0648\u0627\u0644.<\/li>\n<li><strong>\u0627\u0644\u062a\u0645\u0648\u064a\u0644:<\/strong> <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/allocate-innovation-budget-portfolio\/\">\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0639\u062a\u0645\u062f\u0629<\/a> \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0641\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/li>\n<li><strong>\u0641\u062a\u062d\u0629 \u0633\u0639\u0629:<\/strong> \u0645\u0643\u0627\u0646 \u062a\u062d\u062a <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/wip-limits-queue-health-innovation-portfolio\/\">\u062d\u062f \u0627\u0644\u0639\u0645\u0644 \u0642\u064a\u062f \u0627\u0644\u062a\u0646\u0641\u064a\u0630<\/a>, \u060c \u0645\u062f\u0639\u0648\u0645\u0629\u064b \u0628\u0645\u0648\u0638\u0641\u064a\u0646 \u0628\u062f\u0648\u0627\u0645 \u0643\u0627\u0645\u0644 (FTEs) \u0645\u062a\u0641\u0631\u063a\u064a\u0646 \u0641\u0639\u0644\u064a\u064b\u0651\u0627.<\/li>\n<li><strong>\u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a:<\/strong> \u0631\u0627\u0628\u0637 \u0625\u0644\u0649 \u0645\u062d\u0641\u0638\u0629 \u0630\u0627\u062a \u0623\u0648\u0644\u0648\u064a\u0629 \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u0634\u062e\u0635 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u064a\u0647\u0627 \u0627\u0644\u064a\u0648\u0645.<\/li>\n<\/ul>\n<p>\u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u0645\u0627\u0644\u0643\u060c \u0627\u0644\u0630\u064a \u064a\u062a\u0648\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0647\u0645\u0629 \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 <em>\u0623\u062e\u0631\u0649<\/em> \u0627\u0644\u0639\u0645\u0644. \u0641\u064a \u0645\u0642\u0627\u0644 \u062c\u0645\u0639\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a (PMI) \u0644\u0639\u0627\u0645 2014\u060c \u0623\u0641\u0627\u062f \u0627\u0644\u0631\u0639\u0627\u0629 \u0628\u0623\u0646\u0647\u0645 \u064a\u062a\u0648\u0644\u0648\u0646 \u0625\u062f\u0627\u0631\u0629 \u062d\u0648\u0627\u0644\u064a 3 \u0645\u0634\u0627\u0631\u064a\u0639 \u0648\u0628\u0631\u0627\u0645\u062c \u0641\u064a \u0622\u0646 \u0648\u0627\u062d\u062f.<\/p>\n<p>\u064a\u0646\u0635 \u0645\u0627\u062f\u0629 \u0627\u0644\u0645\u064a\u062b\u0627\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0640 PMI \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0634\u0631\u0637 \u0628\u0648\u0636\u0648\u062d: \u201c\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u064a\u0648\u0627\u0641\u0642 \u0634\u062e\u0635 \u064a\u062a\u0645\u062a\u0639 \u0628\u0633\u0644\u0637\u0629 \u0643\u0627\u0641\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u062b\u0627\u0642 \u0648\u0623\u0646 \u064a\u0644\u062a\u0632\u0645 \u0628\u0647.\u201d<\/p>\n<p><a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/capacity-heatmaps-innovation-portfolios\/\">\u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u062a\u0632\u0648\u064a\u0631 \u0627\u0644\u0633\u0639\u0629<\/a>. \u0644\u0627 \u064a\u064f\u062d\u062a\u0633\u0628 \u0627\u0644\u0631\u0647\u0627\u0646 \u0625\u0644\u0627 \u0625\u0630\u0627 <em>\u062d\u0642\u064a\u0642\u064a<\/em> \u0627\u0644\u0646\u0627\u0633 \u0623\u062d\u0631\u0627\u0631\u060c \u0623\u0648 \u0623\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0630\u064a \u064a\u0642\u062a\u0631\u0628 \u0645\u0646 \u0646\u0647\u0627\u064a\u062a\u0647 \u0633\u064a\u062d\u0631\u0631\u0647\u0645.<\/p>\n<p><a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/align-innovation-portfolio-business-goals\/\">\u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/a> \u0642\u062f \u064a\u0628\u062f\u0648 \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u0628\u0633\u064a\u0637\u064b\u0627\u060c \u0644\u0643\u0646\u0647 \u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631. \u0641\u0625\u0630\u0627 \u0644\u0645 \u064a\u062a\u0645\u0643\u0646 \u0623\u064a \u0639\u0636\u0648 \u0641\u064a \u0645\u062c\u0644\u0633 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0641\u0643\u0631\u0629\u060c \u0641\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0641\u0643\u0631\u0629 \u063a\u064a\u0631 \u0645\u0646\u0627\u0633\u0628\u0629 \u0628\u0639\u062f.<\/p>\n<h2>\u0645\u0646 \u0627\u0644\u0630\u064a \u064a\u0648\u0642\u0639\u060c \u0648\u0645\u0627\u0630\u0627 \u064a\u062d\u062f\u062b \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0637\u0631\u0641 \u0648\u0627\u062d\u062f \u0641\u0642\u0637 \u0645\u0633\u062a\u0639\u062f\u064b\u0627\u061f<\/h2>\n<p><em>\u0643\u0644<\/em> \u064a\u062d\u062a\u0627\u062c \u0647\u0630\u0627 \u0627\u0644\u062c\u0627\u0646\u0628 \u0625\u0644\u0649 \u0634\u062e\u0635 \u064a\u0648\u0642\u0639. \u064a\u0642\u0648\u0645 \u0631\u0626\u064a\u0633 \u0642\u0633\u0645 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0628\u0627\u0644\u062a\u0648\u0642\u064a\u0639 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a\u060c \u0648 <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/innovation-governance-decision-rights\/\">\u0644\u0627\u0641\u062a\u0627\u062a \u0645\u062c\u0644\u0633 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0641\u0638\u0629<\/a> \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0627\u0644\u0643\u060c \u0648\u0627\u0644\u0645\u0627\u0644\u060c \u0648\u0627\u0644\u0641\u062a\u062d\u0629\u060c \u0648\u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629.<\/p>\n<p>\u064a\u0624\u0643\u062f \u0625\u062f\u062c\u064a\u062a \u0648\u0643\u0648\u0628\u0631 \u0639\u0644\u0649 \u0645\u0633\u0623\u0644\u0629 \u0627\u0644\u0633\u0644\u0637\u0629 <a href=\"https:\/\/www.stage-gate.com\/blog\/optimizing-the-stage-gate-process-what-best-practice-companies-are-doing\/\">\u0639\u0644\u0649 \u0645\u062f\u0648\u0646\u0629 Stage-Gate<\/a>: \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0645\u062a\u0639 \u0645\u0648\u0638\u0641\u0648 \u0628\u0648\u0627\u0628\u0629 1 \u201c\u0628\u0633\u0644\u0637\u0629 \u0643\u0627\u0641\u064a\u0629 \u0644\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631\u201d.\u201d<\/p>\n<p>\u0625\u0646 <a href=\"https:\/\/www.stage-gate.com\/discovery-to-launch-process\/\">\u0639\u0645\u0644\u064a\u0629 \u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0645\u0631\u062d\u0644\u0629-\u0627\u0644\u0628\u0648\u0627\u0628\u0629<\/a> \u062a\u0642\u062f\u0645 \u0628\u0627\u0644\u0641\u0639\u0644 4 \u0646\u062a\u0627\u0626\u062c \u0644\u0644\u0628\u0648\u0627\u0628\u0629: \u00abGo\u00bb \u0648\u00abKill\u00bb \u0648\u00abHold\u00bb \u0648\u00abRecycle\u00bb. \u0648\u0625\u0644\u064a\u0643 \u0643\u064a\u0641\u064a\u0629 \u0631\u0628\u0637 \u0643\u0644 \u0645\u0646\u0647\u0627 \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0635\u0627\u0641\u062d\u0629:<\/p>\n<ul>\n<li><strong>\u0627\u0646\u0637\u0644\u0642:<\/strong> \u064a\u0648\u0642\u0639 \u0627\u0644\u0637\u0631\u0641\u0627\u0646\u060c \u0641\u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u0629 \u0625\u0644\u0649 \u0645\u0634\u0631\u0648\u0639 \u0644\u0647 \u0645\u0627\u0644\u0643 \u0648\u062a\u0627\u0631\u064a\u062e \u0628\u062f\u0621.<\/li>\n<li><strong>\u0627\u0646\u062a\u0638\u0631:<\/strong> \u064a\u0642\u0648\u0644 \u00ab\u0627\u0644\u0645\u0633\u0627\u0631\u00bb \u00ab\u0627\u0646\u0637\u0644\u0642\u00bb\u060c \u0648\u0627\u0644\u0641\u0643\u0631\u0629 \u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u0645\u0627\u0644\u0643 \u0623\u0648 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0623\u0648 \u0627\u0644\u0641\u0631\u0635\u0629 \u0644\u0645 \u062a\u062a\u0648\u0641\u0631 \u0628\u0639\u062f.<\/li>\n<li><strong>\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u062f\u0648\u064a\u0631:<\/strong> \u062a\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0641\u0643\u0631\u0629 \u0645\u0639 \u0625\u062d\u062f\u0649 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a\u060c \u0644\u0643\u0646 \u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u062f\u0627\u0639\u0645\u0629 \u0644\u0647\u0627 \u0636\u0639\u064a\u0641\u0629\u060c \u0644\u0630\u0627 \u062a\u0639\u0648\u062f \u0625\u0644\u0649 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u0639 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0633\u062f\u0647\u0627.<\/li>\n<li><strong>\u0627\u0642\u062a\u0644<\/strong> \u0625\u0645\u0627 \u0623\u0646 \u0627\u0644\u0623\u062f\u0644\u0629 \u063a\u064a\u0631 \u0643\u0627\u0641\u064a\u0629\u060c \u0623\u0648 \u0623\u0646 \u0627\u0644\u0641\u0643\u0631\u0629 \u0644\u0627 \u062a\u062e\u062f\u0645 \u0623\u064a \u0623\u0648\u0644\u0648\u064a\u0629 \u062d\u0627\u0644\u064a\u0629.<\/li>\n<\/ul>\n<p>\u0644\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u062b\u0628\u064a\u062a \u0645\u0634\u0631\u0648\u0639\u064b\u0627 \u0625\u0644\u0627 \u0628\u0648\u062c\u0648\u062f <em>\u062a\u0627\u0631\u064a\u062e \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u0635\u0644\u0627\u062d\u064a\u0629<\/em>, \u060c \u0644\u0646\u0642\u0644 \u0645\u062b\u0644\u0627\u064b \u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u0627\u062d\u062f\u0629 \u0643\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0634\u0647\u0631. \u0648\u0625\u0630\u0627 \u0644\u0645 \u062a\u062a\u0645\u0643\u0646 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0628\u062d\u0644\u0648\u0644 \u0630\u0644\u0643 \u0627\u0644\u0648\u0642\u062a\u060c \u064a\u062a\u0645 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u0641\u0643\u0631\u0629 \u0623\u0648 \u0625\u0644\u063a\u0627\u0624\u0647\u0627.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-128099\" src=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/handshake-gate-outcomes-go-hold-recycle-kill.png\" alt=\"\u0645\u062e\u0637\u0637 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0628\u0646\u0638\u0627\u0645 \u00ab\u0633\u062a\u064a\u062c-\u063a\u064a\u062a\u00bb \u0645\u0639 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u0627\u0644\u064a\u0629: \u00ab\u0627\u0644\u0645\u0636\u064a \u0642\u062f\u0645\u0627\u064b\u00bb\u060c \u00ab\u0627\u0644\u062a\u0623\u062c\u064a\u0644\u00bb\u060c \u00ab\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631\u00bb\u060c \u00ab\u0627\u0644\u0625\u0644\u063a\u0627\u0621\u00bb\" width=\"1672\" height=\"941\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/handshake-gate-outcomes-go-hold-recycle-kill-18x10.png 18w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/handshake-gate-outcomes-go-hold-recycle-kill-200x113.png 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/handshake-gate-outcomes-go-hold-recycle-kill-300x169.png 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/handshake-gate-outcomes-go-hold-recycle-kill-360x203.png 360w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/handshake-gate-outcomes-go-hold-recycle-kill-400x225.png 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/handshake-gate-outcomes-go-hold-recycle-kill-600x338.png 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/handshake-gate-outcomes-go-hold-recycle-kill-768x432.png 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/handshake-gate-outcomes-go-hold-recycle-kill-800x450.png 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/handshake-gate-outcomes-go-hold-recycle-kill-1024x576.png 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/handshake-gate-outcomes-go-hold-recycle-kill-1200x675.png 1200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/handshake-gate-outcomes-go-hold-recycle-kill-1536x864.png 1536w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2026\/10\/handshake-gate-outcomes-go-hold-recycle-kill.png 1672w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<p>\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0642\u0628\u0648\u0644 \u0627\u0644\u062a\u064a \u0648\u0636\u0639\u0647\u0627 \u062f\u0648\u0646 \u0631\u064a\u0646\u0631\u062a\u0633\u0646 \u0641\u064a \u0643\u062a\u0627\u0628\u0647 <a href=\"https:\/\/qconsf.com\/sf2011\/dl\/qcon-sanfran-2011\/slides\/DonReinertsen_UnderstandingTheMagicOfLeanProductDevelopment.pdf\">\u0645\u062d\u0627\u0636\u0631\u0629 \u0641\u064a \u0645\u0624\u062a\u0645\u0631 QCon \u0644\u0639\u0627\u0645 2011<\/a> \u064a\u0646\u0637\u0628\u0642 \u0647\u0646\u0627 \u0645\u0627 \u064a\u0644\u064a: \u201c\u0633\u0646\u0648\u0642\u0641 \u0642\u0628\u0648\u0644 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0639\u0646\u062f\u0645\u0627 \u0646\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649 \u0627\u0644\u0645\u062d\u062f\u062f \u0645\u0633\u0628\u0642\u064b\u0627 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0642\u064a\u062f \u0627\u0644\u062a\u0646\u0641\u064a\u0630.\u201d<\/p>\n<p>\u0644\u0630\u0627\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u062a\u0639\u0646\u064a \u00ab\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638\u00bb\u060c \u062d\u062a\u0649 \u0641\u064a \u062d\u0627\u0644\u0629 \u0648\u062c\u0648\u062f \u0641\u0643\u0631\u0629 \u0642\u0648\u064a\u0629. \u0648\u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0628\u0630\u0644\u0643 \u0639\u0644\u0649 \u0623\u064a \u062d\u0627\u0644 \u064a\u0639\u0646\u064a <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/stop-scale-continue-framework\/\">\u0625\u064a\u0642\u0627\u0641 \u0634\u064a\u0621 \u0645\u0627<\/a> <em>\u0628\u0627\u0644\u0641\u0639\u0644<\/em> \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0631\u062d\u0644\u0629\u060c \u0648\u0647\u0630\u0647 \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0635\u0627\u062d\u0628\u0647\u0627 \u0623\u064a\u0636\u064b\u0627.<\/p>\n<p>\u0648\u0641\u064a... <a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/bias-busters-knowing-when-to-kill-a-project\">\u0645\u0642\u0627\u0644 \u0635\u0627\u062f\u0631 \u0639\u0646 \u0634\u0631\u0643\u0629 \u0645\u0627\u0643\u064a\u0646\u0632\u064a \u0639\u0627\u0645 2019<\/a>, \u060c \u062d\u064a\u062b \u0623\u062f\u0649 \u201c\u0627\u0644\u0642\u0627\u062a\u0644\u201d \u0627\u0644\u0630\u064a \u064a\u0648\u0627\u062c\u0647\u0647 \u0645\u0646\u062a\u062c\u0648 \u0627\u0644\u0623\u063a\u0630\u064a\u0629 \u0625\u0644\u0649 \u062a\u0642\u0644\u064a\u0635 \u0639\u062f\u062f \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u201c\u0645\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 560 \u0645\u0634\u0631\u0648\u0639\u064b\u0627 \u0625\u0644\u0649 \u0645\u0627 \u064a\u0632\u064a\u062f \u0642\u0644\u064a\u0644\u0627\u064b \u0639\u0646 200 \u0645\u0634\u0631\u0648\u0639\u201d \u0641\u064a \u063a\u0636\u0648\u0646 3 \u0633\u0646\u0648\u0627\u062a.<\/p>\n<p>\u062a\u062a\u064a\u062d \u0644\u0643 \u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0642\u0628\u0648\u0644 \u0639\u0646\u062f \u0627\u0644\u0645\u0635\u0627\u0641\u062d\u0629 \u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0633\u062a\u0628\u0639\u0627\u062f \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0642\u0628\u064a\u0644 <em>\u0642\u0628\u0644<\/em> \u064a\u0628\u062f\u0623 \u0627\u0644\u0639\u0645\u0644\u060c \u0628\u064a\u0646\u0645\u0627 \u0644\u0627 \u062a\u0632\u0627\u0644 \u0623\u0633\u0639\u0627\u0631\u0647\u0627 \u0645\u0646\u062e\u0641\u0636\u0629.<\/p>\n<h2>\u0648\u0636\u0639 \u0645\u0639\u0627\u064a\u064a\u0631 \u0639\u0627\u0644\u064a\u0629 \u062f\u0648\u0646 \u0625\u0639\u0627\u0642\u0629 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644<\/h2>\n<p>\u0648\u0644\u0644\u0625\u0646\u0635\u0627\u0641\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0635\u0627\u0631\u0645\u0629 \u0644\u0647\u0627 \u062b\u0645\u0646\u0647\u0627. \u0641\u0625\u0630\u0627 \u0631\u0641\u0639\u062a \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0644\u0627\u0632\u0645 <em>\u0645\u0631\u062a\u0641\u0639<\/em>\u0648 <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/feasibility-scoring-without-killing-creativity\/\">\u062a\u0648\u0642\u0641 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u0631\u064a\u0626\u0629<\/a> \u0628\u064a\u0646\u0645\u0627 \u062a\u0641\u0648\u0632 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0645\u0627\u0646\u064b\u0627.<\/p>\n<p>\u0625\u0630\u0627 \u062d\u062f\u062f\u062a \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0639\u0646\u062f \u0645\u0633\u062a\u0648\u0649 \u0645\u0646\u062e\u0641\u0636 \u062c\u062f\u064b\u0651\u0627\u060c \u0641\u0633\u062a\u063a\u0631\u0642 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0628\u0627\u0644\u0637\u0644\u0628\u0627\u062a. \u0648\u0633\u062a\u0639\u0648\u062f \u0625\u0644\u0649 60.7 \u0648\u062d\u062f\u0629 \u0639\u0645\u0644 \u0628\u062f\u0648\u0627\u0645 \u0643\u0627\u0645\u0644 \u0645\u0646 \u0627\u0644\u0637\u0644\u0628 \u0645\u0642\u0627\u0628\u0644 26 \u0648\u062d\u062f\u0629 \u0645\u0646 \u0627\u0644\u0639\u0631\u0636.<\/p>\n<p>\u062b\u0644\u0627\u062b\u0629 \u062d\u0648\u0627\u062c\u0632 \u0623\u0645\u0627\u0646 \u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u062b\u0628\u0627\u062a \u0627\u0644\u0634\u0631\u064a\u0637 \u062f\u0648\u0646 \u0625\u0639\u0627\u0642\u0629 \u0627\u0644\u062a\u062f\u0641\u0642:<\/p>\n<ul>\n<li><strong>\u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0631\u0647\u0627\u0646 \u0645\u0639 \u062d\u062c\u0645 \u0627\u0644\u0631\u0647\u0627\u0646:<\/strong> <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/governance-as-a-service-lean-stage-gates\/\">\u0645\u0634\u0631\u0648\u0639 \u062a\u062c\u0631\u064a\u0628\u064a \u062f\u0627\u062e\u0644\u064a \u0635\u063a\u064a\u0631<\/a> \u0644\u0627 \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u0648\u0627\u062c\u0647 <em>\u0646\u0641\u0633 \u0627\u0644\u0634\u064a\u0621<\/em> \"\u0628\u0631\u0648\u0641\" \u0643\u062e\u0637 \u0625\u0646\u062a\u0627\u062c \u062c\u062f\u064a\u062f.<\/li>\n<li><strong>\u0627\u062d\u062a\u0641\u0638 \u0628\u0643\u0644 \u0645\u0646 \u0627\u0644\u0645\u0648\u0642\u0651\u0639\u064a\u0646:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0642\u0627\u0626\u0645\u0629 \u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u0648\u062c\u0632\u0629 \u0644\u0644\u0631\u0647\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u060c \u0648\u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0643\u0627\u0645\u0644 \u0623\u0639\u0644\u0627\u0647 \u0644\u0644\u0631\u0647\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629\u060c \u0648\u064a\u0628\u0642\u0649 \u0627\u0644\u0645\u0648\u0642\u0651\u0639\u0627\u0646 \u0641\u064a \u0645\u0643\u0627\u0646\u0647\u0645\u0627 \u0641\u064a \u0643\u0644\u062a\u0627 \u0627\u0644\u062d\u0627\u0644\u062a\u064a\u0646.<\/li>\n<li><strong>\u0627\u0645\u0646\u062d \u00ab\u0643\u064a\u0644\u00bb \u062e\u0631\u0648\u062c\u064b\u0627 \u0644\u0627\u0626\u0642\u064b\u0627:<\/strong> \u0648\u0628\u062f\u0648\u0646 \u0630\u0644\u0643\u060c \u0633\u062a\u0642\u0648\u0645 \u0627\u0644\u0641\u0631\u0642 \u0628\u062a\u062d\u0631\u064a\u0641 \u0627\u0644\u0623\u062f\u0644\u0629 \u0644\u062a\u062c\u0646\u0628 \u062a\u0633\u062c\u064a\u0644 \u00ab\u0642\u062a\u0644\u00bb \u0648\u0627\u0636\u062d.<\/li>\n<\/ul>\n<p>\u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0646\u0637\u0627\u0642\u060c \u0623 <a href=\"https:\/\/www.pmi.org\/learning\/library\/gates-success-tollgate-methodology-6842\">\u0648\u0631\u0642\u0629 \u0628\u062d\u062b\u064a\u0629 \u0635\u0627\u062f\u0631\u0629 \u0639\u0646 \u0645\u0639\u0647\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a (PMI) \u0639\u0627\u0645 2009 \u062d\u0648\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u062d\u0635\u064a\u0644<\/a> \u0648\u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u201c\u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0645\u0628\u0630\u0648\u0644 \u0641\u064a \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u062a\u0646\u0627\u0633\u0628\u064b\u0627 \u0645\u0639 \u062d\u062c\u0645 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0648\u0623\u0647\u0645\u064a\u062a\u0647\u201d.\u201d<\/p>\n<p>\u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0645\u062e\u0627\u0631\u062c\u060c \u0641\u0625\u0646 \u0645\u0648\u0642\u0639 GOV.UK <a href=\"https:\/\/www.gov.uk\/service-manual\/phases\/discovery\">\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641<\/a> \u064a\u0642\u0648\u0644: \u201c\u0644\u064a\u0633 \u0645\u0646 \u0627\u0644\u0641\u0634\u0644 \u0623\u0646 \u062a\u062a\u0648\u0642\u0641 \u0639\u0646\u062f \u0646\u0647\u0627\u064a\u0629 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0625\u0630\u0627 \u0623\u0638\u0647\u0631\u062a \u0623\u0628\u062d\u0627\u062b\u0643 \u0623\u0646 \u0647\u0630\u0627 \u0647\u0648 \u0623\u0641\u0636\u0644 \u0645\u0627 \u064a\u0645\u0643\u0646 \u0641\u0639\u0644\u0647\u201d.\u201d<\/p>\n<p>\u0627\u0644\u0642\u062a\u0644 \u0639\u0646\u062f \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0644\u0627 \u064a\u064f\u0639\u062a\u0628\u0631 \u0634\u064a\u0626\u064b\u0627 \u064a\u0630\u0643\u0631 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0648\u062c\u0648\u062f \u0632\u0648\u0645\u0628\u064a \u0641\u064a \u0627\u0644\u0645\u062d\u0641\u0638\u0629. \u0648\u0627\u0644\u0642\u062a\u0644 \u0627\u0644\u0648\u0627\u0636\u062d <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/funnel-hygiene-zombie-ideas-backlogs-stale-stages\/\">\u064a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0646\u0632\u0627\u0647\u0629 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/a> \u0628\u0634\u0623\u0646 \u0645\u0627\u0630\u0627 <em>\u062c\u0627\u0647\u0632<\/em> \u064a\u0639\u0646\u064a.<\/p>\n<p>\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0648\u0627\u062c\u0628\u0627\u062a \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629: \u0643\u0648\u0628\u0631 \u0648\u0643\u0644\u064a\u0646\u0634\u0645\u064a\u062f\u062a (1994)\u060c, <a href=\"https:\/\/tore.tuhh.de\/bitstream\/11420\/109\/1\/Arbeitspapier_2.pdf\">\u0645\u0642\u062a\u0628\u0633 \u0645\u0646 \u0648\u0631\u0642\u0629 \u0639\u0645\u0644 \u0635\u0627\u062f\u0631\u0629 \u0639\u0646 \u062c\u0627\u0645\u0639\u0629 \u0647\u0627\u0645\u0628\u0648\u0631\u063a \u0644\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 (TUHH)<\/a>, \u060c \u0648\u0648\u062c\u062f\u0648\u0627 \u0623\u0646 \u201c\u0623\u0643\u0628\u0631 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0646\u0627\u062c\u062d\u064a\u0646 \u0648\u0627\u0644\u0641\u0627\u0634\u0644\u064a\u0646 \u2026 \u062a\u0643\u0645\u0646 \u0641\u064a \u062c\u0648\u062f\u0629 \u062a\u0646\u0641\u064a\u0630 \u0623\u0646\u0634\u0637\u0629 \u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u201d.\u201d<\/p>\n<p>\u0644\u0630\u0627\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0633\u0644\u0633 \u064a\u062d\u0645\u064a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0630\u064a \u062a\u0645 \u0625\u0646\u062c\u0627\u0632\u0647 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u00ab\u0627\u0644\u0642\u0645\u0639\u00bb. <a href=\"https:\/\/www.acceptmission.com\/ar\/blog\/project-funnel-metrics\/\">\u0631\u0627\u0642\u0628 \u0627\u0644\u062a\u062f\u0641\u0642<\/a> \u0644\u0645\u062f\u0629 \u062f\u0648\u0631\u0629 \u0623\u0648 \u062f\u0648\u0631\u062a\u064a\u0646\u060c \u062b\u0645 <em>\u0639\u0645\u062f\u0627\u064b<\/em> \u0627\u0636\u0628\u0637 \u0627\u0644\u0634\u0631\u064a\u0637.<\/p>\n<h2>\u062f\u0648\u0651\u0646 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u0635\u0627\u0641\u062d\u0629 \u0642\u0628\u0644 \u0648\u0635\u0648\u0644\u0643 \u0625\u0644\u0649 \u0627\u0644\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629<\/h2>\n<p>\u0639\u0646\u062f\u0645\u0627 \u064a\u0634\u064a\u0631 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0625\u0644\u0649 \u00ab\u0627\u0646\u0637\u0644\u0642\u00bb\u060c \u0641\u0625\u0646 \u0630\u0644\u0643 \u064a\u0645\u0646\u062d\u0643 \u0625\u062d\u0633\u0627\u0633\u064b\u0627 \u0628\u0627\u0644\u062a\u0642\u062f\u0645\u060c \u0644\u0630\u0627 \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0623\u0646 \u062a\u062a\u0648\u0642\u0641 \u0639\u0646\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629. \u0644\u0643\u0646 \u00ab\u0627\u0646\u0637\u0644\u0642\u00bb \u0628\u062f\u0648\u0646 \u0645\u0633\u0624\u0648\u0644\u060c \u0623\u0648 \u062a\u0645\u0648\u064a\u0644\u060c \u0623\u0648 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f <em>\u0644\u0627 \u0634\u064a\u0621<\/em> \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0636.<\/p>\n<p>\u0642\u0645 \u0628\u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0623\u0631\u0628\u0639 \u062e\u0644\u0627\u0644 \u0647\u0630\u0627 \u0627\u0644\u0631\u0628\u0639:<\/p>\n<ol>\n<li><strong>\u0627\u0643\u062a\u0628 \u0643\u0644\u0627 \u0627\u0644\u0637\u0631\u0641\u064a\u0646:<\/strong> \u0627\u0630\u0643\u0631 \u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0640\u00ab\u0627\u0644\u0645\u0633\u0627\u0631\u00bb \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0640\u00ab\u0627\u0644\u0645\u062d\u0641\u0638\u0629\u00bb\u060c \u0645\u0639 \u062a\u0643\u064a\u064a\u0641\u0647\u0627 \u0648\u0641\u0642\u064b\u0627 \u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0634\u0631\u0648\u0639.<\/li>\n<li><strong>\u0627\u0630\u0643\u0631 \u0623\u0633\u0645\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639\u064a\u0646:<\/strong> \u0645\u0633\u0624\u0648\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0639\u0646\u064a \u0628\u0627\u0644\u0623\u062f\u0644\u0629\u060c \u0648\u0645\u062c\u0644\u0633 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0630\u064a \u064a\u062a\u0645\u062a\u0639 \u0628\u0633\u0644\u0637\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/li>\n<li><strong>\u062a\u0639\u064a\u064a\u0646 \u0642\u0648\u0627\u0639\u062f \u00ab\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u00bb:<\/strong> \u062d\u062f \u0623\u0642\u0635\u0649 \u0644\u0639\u062f\u062f \u0639\u0645\u0644\u064a\u0627\u062a \u00ab\u0642\u064a\u062f \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u00bb (WIP) \u0644\u0644\u0642\u0628\u0648\u0644\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u0627\u0631\u064a\u062e \u0627\u0646\u062a\u0647\u0627\u0621 \u0635\u0644\u0627\u062d\u064a\u0629 \u0644\u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u00ab\u062a\u0639\u0644\u064a\u0642\u00bb.<\/li>\n<li><strong>\u0627\u062e\u062a\u0628\u0631 \u0622\u062e\u0631 5 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u062a\u062e\u0630\u062a\u0647\u0627 \u0641\u064a \u0644\u0639\u0628\u0629 \u00abGo\u00bb:<\/strong> \u0627\u0633\u0623\u0644 \u0639\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0643\u0644\u0627 \u0627\u0644\u0637\u0631\u0641\u064a\u0646 \u0642\u062f \u0648\u0642\u0639\u0627 \u0639\u0644\u0649 \u0643\u0644 \u0648\u062b\u064a\u0642\u0629\u060c \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0648\u062b\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0644\u0645 \u064a\u0648\u0642\u0639 \u0639\u0644\u064a\u0647\u0627 \u0623\u062d\u062f \u0627\u0644\u0637\u0631\u0641\u064a\u0646.<\/li>\n<\/ol>\n<p>\u0628\u0645\u062c\u0631\u062f \u0625\u062c\u0631\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u062a\u0648\u0642\u0639 \u0638\u0647\u0648\u0631 \u0646\u0645\u0637 \u0645\u0639\u064a\u0646. \u062a\u0634\u064a\u0631 \u00ab\u0627\u0644\u0623\u064a\u062a\u0627\u0645\u00bb \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0644\u0645 \u062a\u062d\u062f\u062f \u0645\u0627\u0644\u0643\u064b\u0627 \u0644\u0647\u0627 \u0642\u0637\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0634\u064a\u0631 \u00ab\u0627\u0644\u0632\u0648\u0645\u0628\u064a\u00bb \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0639\u0645\u0644 \u0642\u062f \u062f\u062e\u0644 \u0641\u064a\u0647\u0627 <em>\u0628\u062f\u0648\u0646<\/em> \u062f\u0644\u064a\u0644 \u0623\u0648 \u0641\u062a\u062d\u0629.<\/p>\n<p>\u0645\u0646 \u0647\u0646\u0627\u0643\u060c \u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0623\u0636\u0639\u0641 \u0623\u0648\u0644\u0627\u064b\u060c \u0644\u0623\u0646 \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u062a\u0646\u0628\u0639 \u0645\u0646\u0647 \u0641\u0643\u0631\u062a\u0643 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u062b\u0631\u062a.<\/p>\n<p>\u0625\u0630\u0646\u060c \u0645\u062a\u0649 \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u0629 \u0625\u0644\u0649 \u0645\u0634\u0631\u0648\u0639\u061f \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0641\u064a\u0647\u0627 \u0627\u0644\u062a\u0648\u0642\u064a\u0639 \u0639\u0644\u0649 \u0645\u0644\u0641 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 <em>\u0628\u062c\u0627\u0646\u0628<\/em> \u0645\u0631\u0627\u062d\u0644 \u0639\u0645\u0644\u064a\u0629 \u00abGo\u00bb \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0640\u00abFunnel\u00bb\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0634\u0645\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0627\u0644\u0643\u060c \u0648\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0648\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629.<\/p>\n<p>\u0642\u0645 \u0628\u062a\u0646\u0632\u064a\u0644 \u0643\u062a\u0627\u0628\u0646\u0627 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0639\u0644\u0649 <a href=\"https:\/\/www.acceptmission.com\/ar\/learn\/idea-management-from-ideas-to-investable-opportunities\/\">\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u062d\u0648\u0643\u0645\u0629<\/a>.<\/p>\n<p>\u0648\u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a\u060c \u0648\u0623\u0637\u0631 \u0627\u0644\u062d\u0648\u0643\u0645\u0629\u060c \u0648\u0627\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0641\u0638\u0629.<\/p>\n<p>\u0623\u0648 <a href=\"https:\/\/www.acceptmission.com\/ar\/demo\/\">\u0627\u062d\u062c\u0632 \u0639\u0631\u0636\u064b\u0627 \u062a\u0648\u0636\u064a\u062d\u064a\u064b\u0627<\/a> \u0644\u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641 \u064a\u062a\u0639\u0627\u0645\u0644 \u0646\u0638\u0627\u0645 Accept Mission \u0645\u0639 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u0648\u0627\u0628\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0646\u060c \u0648\u062d\u0627\u0644\u0627\u062a \u00ab\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u00bb\u060c \u0648\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0645\u0633\u0627\u0631 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0625\u0644\u0649 \u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639\u060c \u0643\u0644 \u0630\u0644\u0643 \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"featured_media":128101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%%","_seopress_titles_desc":"Your funnel said Go, so why is nothing moving yet? Here's the 2-sided handshake that turns an approved idea into a staffed project. \ud83c\udfaf","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"content-type":"","am_content_intent":"evaluate","am_primary_audience":"innovation_manager","am_cta_excluded":false,"am_conversion_asset_override":"","am_classification_source":"automatic","am_classification_confidence":"low","am_cluster_confidence":"medium","am_intent_confidence":"medium","am_audience_confidence":"low","am_classification_reason":"The title frames a stage-gate question in an innovation funnel\u2014when an idea should move into a project\u2014plus the page is categorized under Idea management. 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