{"id":60423,"date":"2025-10-16T09:01:10","date_gmt":"2025-10-16T07:01:10","guid":{"rendered":"http:\/\/www.acceptmission.com\/?p=60423"},"modified":"2026-09-08T20:53:22","modified_gmt":"2026-09-08T18:53:22","slug":"innovation-failures-lessons","status":"publish","type":"post","link":"https:\/\/www.acceptmission.com\/ar\/blog\/innovation-failures-lessons\/","title":{"rendered":"\u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u0648\u0621 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u064a\u062f\u0629: \u062a\u0634\u0631\u064a\u062d \u0644\u062b\u0644\u0627\u062b \u062d\u0627\u0644\u0627\u062a \u0641\u0634\u0644 \u0627\u0628\u062a\u0643\u0627\u0631\u064a\u0629 \u0634\u0647\u064a\u0631\u0629 \u0628\u0639\u062f \u0627\u0644\u0648\u0641\u0627\u0629"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u064a\u062a\u0645 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0643\u0623\u0646\u0647 \u0637\u0631\u064a\u0642 \u0645\u0636\u0645\u0648\u0646 \u0644\u0644\u0646\u062c\u0627\u062d. \u0644\u0643\u0646 \u0627\u0644\u0648\u0627\u0642\u0639 \u0623\u0643\u062b\u0631 \u0641\u0648\u0636\u0648\u064a\u0629 \u0628\u0643\u062b\u064a\u0631.<\/p>\n<p>\u0641\u064a \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u0625\u0646\u062c\u0627\u0632 \u064a\u063a\u064a\u0651\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u062a\u062a\u062d\u0637\u0645 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u062a\u062d\u062a\u0631\u0642. \u0641\u0647\u064a \u062a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u0644\u0627\u064a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0623\u0645\u0648\u0627\u0644\u060c \u0648\u062a\u062c\u062a\u0630\u0628 \u0641\u0631\u0642 \u0639\u0645\u0644 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\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0647\u0645 \u0645\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627. \u0623\u0638\u0647\u0631\u062a \u0644\u0646\u0627 Juicero \u0645\u0627 \u064a\u062d\u062f\u062b \u0639\u0646\u062f\u0645\u0627 \u062a\u0628\u0646\u064a \u062d\u0644\u0648\u0644\u0627\u064b \u0644\u0645\u0634\u0627\u0643\u0644 \u063a\u064a\u0631 \u0645\u0648\u062c\u0648\u062f\u0629. \u0623\u062b\u0628\u062a Quibi \u0623\u0646\u0647 \u062d\u062a\u0649 \u0645\u0628\u0644\u063a $1.75 \u0645\u0644\u064a\u0627\u0631 \u0644\u0627 \u064a\u0645\u0643\u0646\u0647 \u0625\u0646\u0642\u0627\u0630 \u0645\u0646\u062a\u062c \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u063a\u064a\u0631 \u0635\u062d\u064a\u062d\u0629.<\/p>\n<p>\u062a\u0634\u062a\u0631\u0643 \u0647\u0630\u0647 \u0627\u0644\u0625\u062e\u0641\u0627\u0642\u0627\u062a \u0641\u064a \u062e\u064a\u0637 \u0645\u0634\u062a\u0631\u0643. \u0641\u062c\u0645\u064a\u0639\u0647\u0645 \u0641\u0642\u062f\u0648\u0627 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629. \u0644\u0642\u062f \u0623\u0639\u0637\u0648\u0627 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u062e\u0627\u0631\u062c\u064a.<\/p>\n<h2><b>\u0646\u0638\u0627\u0631\u0627\u062a \u062c\u0648\u062c\u0644: \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u062a\u0644 \u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631<\/b><\/h2>\n<p><a href=\"https:\/\/x.company\/projects\/glass\/\">\u0628\u062f\u0623\u062a \u0646\u0638\u0627\u0631\u0629 \u062c\u0648\u062c\u0644 Google Glass \u062f\u0627\u062e\u0644 Google X<\/a>\u0645\u062e\u062a\u0628\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0633\u0631\u064a \u0644\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0637\u0645\u0648\u062d\u0629. \u0643\u0627\u0646 \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 <b>\u0625\u0646\u0634\u0627\u0621 \u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0631\u062a\u062f\u0627\u0621<\/b> \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0631\u0624\u064a\u062a\u0643.<\/p>\n<h5><img decoding=\"async\" class=\"alignnone size-full wp-image-60428\" src=\"http:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/google-glass-render-scaled.jpg\" alt=\"\u0646\u0638\u0627\u0631\u0629 \u0630\u0643\u064a\u0629 \u0633\u0648\u062f\u0627\u0621 \u0645\u0639 \u0634\u0627\u0634\u0629 \u0639\u0631\u0636 \u0645\u062f\u0645\u062c\u0629 \u0648\u0643\u0627\u0645\u064a\u0631\u0627 \u0639\u0644\u0649 \u062e\u0644\u0641\u064a\u0629 \u0628\u064a\u0636\u0627\u0621.\" width=\"1500\" height=\"563\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/google-glass-render-18x7.jpg 18w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/google-glass-render-200x75.jpg 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/google-glass-render-300x113.jpg 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/google-glass-render-400x150.jpg 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/google-glass-render-600x225.jpg 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/google-glass-render-768x288.jpg 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/google-glass-render-800x300.jpg 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/google-glass-render-1024x384.jpg 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/google-glass-render-1200x450.jpg 1200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/google-glass-render-scaled.jpg 1500w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/google-glass-render-1536x576.jpg 1536w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/h5>\n<p>\u0644\u0645 \u064a\u062a\u0645\u0643\u0646 \u0627\u0644\u0641\u0631\u064a\u0642 \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0639\u0644\u064a\u0647 Glass. \u062c\u0647\u0627\u0632 \u0639\u0635\u0631\u064a \u0637\u0648\u0627\u0644 \u0627\u0644\u064a\u0648\u0645 \u0623\u0645 \u0623\u062f\u0627\u0629 \u0645\u062a\u062e\u0635\u0635\u0629\u061f \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644\u060c \u0623\u0637\u0644\u0642\u062a\u0647\u0627 \u062c\u0648\u062c\u0644 \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 <a href=\"http:\/\/www.acceptmission.com\/ar\/blog\/proof-of-concept-vs-prototype-vs-mvp\/\">\u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a<\/a> \u0648\u0646\u062f\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u064a\u0643\u062a\u0634\u0641 \u0630\u0644\u0643.<\/p>\n<p>\"\u0628\u0631\u0646\u0627\u0645\u062c \u0645\u0633\u062a\u0643\u0634\u0641 \u0627\u0644\u0632\u062c\u0627\u062c\" <a href=\"https:\/\/www.bentley.edu\/news\/case-google-glass-finding-success-through-failure\">\u062a\u0645 \u0625\u0637\u0644\u0627\u0642\u0647\u0627 \u0641\u064a \u0639\u0627\u0645 2013<\/a>. \u062a\u0639\u0627\u0645\u0644\u062a Google \u0645\u0639 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a $1,500 \u0648\u0643\u0623\u0646\u0647 \u0645\u0646\u062a\u062c \u0641\u0627\u062e\u0631. \u0641\u0642\u062f \u0627\u0631\u062a\u062f\u0627\u0647 \u0627\u0644\u0645\u0634\u0627\u0647\u064a\u0631\u060c \u0648\u0623\u0628\u0631\u0632\u062a\u0647 \u0645\u062c\u0644\u0627\u062a \u0627\u0644\u0645\u0648\u0636\u0629\u060c \u0648\u0643\u0627\u0646\u062a \u0627\u0644\u0636\u062c\u0629 \u062d\u0648\u0644\u0647 \u0647\u0627\u0626\u0644\u0629.<\/p>\n<p><i>\u0648\u0642\u062f \u0623\u062f\u0649 \u0630\u0644\u0643 \u0625\u0644\u0649 \u0639\u062f\u0645 \u062a\u0637\u0627\u0628\u0642 \u0642\u0627\u062a\u0644<\/i>. \u062a\u0648\u0642\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u0646\u062a\u062c\u064b\u0627 \u062b\u0648\u0631\u064a\u064b\u0627. \u062d\u0635\u0644 \u0627\u0644\u0645\u062a\u0628\u0646\u0648\u0646 \u0627\u0644\u0623\u0648\u0627\u0626\u0644 \u0639\u0644\u0649 \u062c\u0647\u0627\u0632 \u063a\u064a\u0631 \u0645\u0643\u062a\u0645\u0644 \u0648\u063a\u064a\u0631 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decoding=\"async\" class=\"alignnone size-full wp-image-60427\" src=\"http:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/juicero-by-organic-avenue.jpg\" alt=\"\u0645\u0627\u0643\u064a\u0646\u0629 \u0639\u0635\u064a\u0631 \u0645\u0639 \u0639\u0628\u0648\u0629 \u0633\u0648\u064a\u062a \u062c\u0631\u064a\u0646\u0632 \u0648\u0643\u0648\u0628 \u0632\u062c\u0627\u062c\u064a\" width=\"1200\" height=\"600\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/juicero-by-organic-avenue-18x9.jpg 18w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/juicero-by-organic-avenue-200x100.jpg 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/juicero-by-organic-avenue-300x150.jpg 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/juicero-by-organic-avenue-400x200.jpg 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/juicero-by-organic-avenue-600x300.jpg 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/juicero-by-organic-avenue-768x384.jpg 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/juicero-by-organic-avenue-800x400.jpg 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/juicero-by-organic-avenue-1024x512.jpg 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/juicero-by-organic-avenue.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h5>\n<p>\u0642\u0627\u0631\u0646 \u0625\u064a\u0641\u0627\u0646\u0632 \u0646\u0641\u0633\u0647 \u0628\u0633\u062a\u064a\u0641 \u062c\u0648\u0628\u0632. \u0648\u0623\u0637\u0644\u0642 \u0639\u0644\u0649 Juicero \u0627\u0633\u0645 \"\u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0627\u0644\u0634\u062e\u0635\u064a\" \u0644\u0644\u0639\u0635\u064a\u0631. \u0648\u0628\u062f\u0627 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u0644 \u0645\u062b\u0627\u0644\u064a\u064b\u0627: \u0628\u064a\u0639 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0628\u0627\u0647\u0638\u0629 \u0627\u0644\u062b\u0645\u0646 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0648\u0643\u0633\u0628 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u062a\u0643\u0631\u0631\u0629 \u0645\u0646 \u0639\u0628\u0648\u0627\u062a \u0627\u0644\u0639\u0635\u064a\u0631.<\/p>\n<p><a href=\"https:\/\/thevcfactory.com\/juicero-doug-evans-venture-capital-failure\/\">\u062c\u0645\u0639\u062a \u0634\u0631\u0643\u0629 Juicero $120 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a<\/a> \u0645\u0646 \u0643\u0628\u0631\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 Google Ventures \u0648Kleiner Perkins. \u0643\u0644 \u0647\u0630\u0627 \u062c\u0627\u0621 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0628\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u062d\u062f\u0629 \u0648\u0627\u062d\u062f\u0629. \u0643\u0627\u0646 \u0627\u0644\u062e\u0648\u0641 \u0645\u0646 \u062a\u0641\u0648\u064a\u062a \u0627\u0644\u0641\u0631\u0635\u0629 \u0647\u0648 \u0645\u0627 \u0642\u0627\u062f \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062f\u0642\u064a\u0642.<\/p>\n<h3><b>\u0641\u064a\u062f\u064a\u0648 \u0628\u0644\u0648\u0645\u0628\u0631\u062c \u0627\u0644\u0630\u064a \u063a\u064a\u0651\u0631 \u0643\u0644 \u0634\u064a\u0621<\/b><\/h3>\n<p>\u0641\u064a \u0623\u0628\u0631\u064a\u0644 2017, <a href=\"https:\/\/www.bloomberg.com\/news\/videos\/2017-04-18\/do-you-need-a-400-juicer-video\">\u0646\u0634\u0631\u062a \u0628\u0644\u0648\u0645\u0628\u0631\u062c<\/a> \u062a\u0642\u0631\u064a\u0631\u0627\u064b \u062f\u0645\u0631 \u0634\u0631\u0643\u0629 Juicero. \u0623\u0638\u0647\u0631 \u0645\u0642\u0637\u0639 \u0641\u064a\u062f\u064a\u0648 \u0628\u0633\u064a\u0637 \u062d\u0642\u064a\u0642\u0629 \u0645\u062f\u0645\u0631\u0629: \u064a\u0645\u0643\u0646\u0643 \u0639\u0635\u0631 \u0639\u0628\u0648\u0627\u062a \u0627\u0644\u0639\u0635\u064a\u0631 \u0628\u064a\u062f\u064a\u0643.<\/p>\n<p>\u0627\u0646\u062a\u0634\u0631 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631. \u0648\u0623\u0638\u0647\u0631 \u0623\u0646 \u0645\u0627\u0643\u064a\u0646\u0629 $400 \u0644\u0645 \u062a\u0641\u0639\u0644 \u0634\u064a\u0626\u064b\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u0634\u062e\u0635 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647 \u0645\u062c\u0627\u0646\u064b\u0627. \u062e\u0631\u062c \u0627\u0644\u0639\u0635\u064a\u0631 \u0628\u0646\u0641\u0633 \u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u0628\u0643\u0645\u064a\u0627\u062a \u0645\u0645\u0627\u062b\u0644\u0629.<\/p>\n<div class=\"video-shortcode\"><iframe title=\"\u0647\u0644 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0639\u0635\u0651\u0627\u0631\u0629 $400\u061f\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/5lutHF5HhVA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><b>\u0647\u0630\u0627 \u0627\u0644\u0643\u0634\u0641 \u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0630\u064a \u0642\u0636\u0649 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629<\/b>. \u0627\u0646\u0647\u0627\u0631 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0641\u064a \u0644\u062d\u0638\u0629 \u0648\u0627\u062d\u062f\u0629. \u0644\u0645\u0627\u0630\u0627 \u062a\u062f\u0641\u0639 \u0645\u0626\u0627\u062a \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a \u0645\u0642\u0627\u0628\u0644 \u0622\u0644\u0629 \u0641\u064a \u062d\u064a\u0646 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class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default-span\" style=\"display:inline-block;max-width:100%;text-align:center\">\u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0641\u062d\u0635 \u0627\u0644\u0645\u062c\u0627\u0646\u064a \u0644\u062a\u062d\u062f\u064a\u062f \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0627\u0633\u062a\u062d\u0642\u0627\u0642<\/a><a href=\"http:\/\/www.acceptmission.com\/ar\/demo\/?utm_source=blog&amp;utm_medium=inline_cta&amp;utm_campaign=top50_contextual_cta&amp;utm_content=innovation-failures-lessons&amp;utm_term=talk_to_expert\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default-span\" style=\"display:inline-block;max-width:100%;text-align:center\">\u062a\u062d\u062f\u062b \u0625\u0644\u0649 \u0623\u062d\u062f \u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631<\/a><\/div>\n<\/div>\n<h2><b>\u0643\u0648\u064a\u0628\u064a: \u0643\u064a\u0641 \u062a\u062d\u0631\u0642 $1.75 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0641\u064a \u0633\u062a\u0629 \u0623\u0634\u0647\u0631<\/b><\/h2>\n<p>\u0643\u0627\u0646 \u0644\u062f\u0649 \u0643\u0648\u064a\u0628\u064a \u0642\u064a\u0627\u062f\u0629 \u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u0625\u0639\u062c\u0627\u0628: \u062c\u064a\u0641\u0631\u064a \u0643\u0627\u062a\u0632\u0646\u0628\u0631\u062c (\u0623\u062d\u062f \u0645\u0624\u0633\u0633\u064a DreamWorks\u060c \u0648\u0631\u0626\u064a\u0633 \u0645\u062c\u0644\u0633 \u0625\u062f\u0627\u0631\u0629 \u0627\u0633\u062a\u0648\u062f\u064a\u0648\u0647\u0627\u062a \u062f\u064a\u0632\u0646\u064a \u0627\u0644\u0633\u0627\u0628\u0642) \u0648\u0645\u064a\u062c \u0648\u064a\u062a\u0645\u0627\u0646 (\u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0627\u0644\u0633\u0627\u0628\u0642 \u0644\u0634\u0631\u0643\u0629 eBay \u0648HP). \u0643\u0627\u0646\u062a 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srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/jeffrey-katzenberg-with-quibi-18x12.webp 18w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/jeffrey-katzenberg-with-quibi-200x133.webp 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/jeffrey-katzenberg-with-quibi-300x200.webp 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/jeffrey-katzenberg-with-quibi-400x266.webp 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2025\/10\/jeffrey-katzenberg-with-quibi.webp 560w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/h5>\n<p>\u0644\u0645 \u064a\u0643\u0646 \u0647\u0630\u0627 \u064a\u0648\u062a\u064a\u0648\u0628 \u0623\u0648 \u062a\u064a\u0643 \u062a\u0648\u0643. \u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0642\u0646\u0627\u0629 HBO \u0644\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0639\u0627\u0644\u064a\u0629 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\u062a\u062d\u0642\u064a\u0642\u0647\u0627.<\/p>\n<p><b>4. \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u062e\u0627\u0631\u062c \u0627\u0644\u0642\u064a\u0645\u0629<\/b><\/p>\n<p>\u0643\u0627\u0646 \u0644\u062f\u0649 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 <b>\u0639\u062f\u0645 \u062a\u0637\u0627\u0628\u0642 \u0642\u0627\u062a\u0644<\/b> \u0628\u064a\u0646 \u0627\u0644\u0633\u0639\u0631 \u0648\u0627\u0644\u0645\u0646\u0641\u0639\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0645\u0629.<\/p>\n<p>\u062a\u0628\u0644\u063a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0632\u062c\u0627\u062c $P4T1,500TP1 \u0645\u0639 \u0639\u062f\u0645 \u0648\u0636\u0648\u062d \u0627\u0644\u0645\u0646\u0641\u0639\u0629. \u0648\u0641\u0631\u0636\u062a Juicero $699 (\u0644\u0627\u062d\u0642\u064b\u0627 $399) \u0645\u0642\u0627\u0628\u0644 \u0634\u064a\u0621 \u063a\u064a\u0631 \u0636\u0631\u0648\u0631\u064a \u062a\u0645\u0627\u0645\u064b\u0627. \u062a\u0637\u0644\u0628\u062a Quibi \u0631\u0633\u0648\u0645 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\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0641\u0634\u0644 \u0627\u0644\u0634\u0627\u0626\u0639\u0629:<\/p>\n<ul>\n<li><b>\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/b> - \u0625\u0637\u0644\u0627\u0642 \u0628\u0639\u062b\u0627\u062a \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u062d\u0642\u064a\u0642\u064a\u0629 \u0642\u0628\u0644 \u0628\u0646\u0627\u0621 \u0627\u0644\u062d\u0644\u0648\u0644<\/li>\n<li><b>\u0623\u062f\u0648\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062f\u0631\u062c\u0627\u062a \u0648\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a<\/b> - \u0627\u0633\u062a\u062e\u062f\u0645 \u0637\u0631\u0642 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062a\u064a \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0641\u0639\u0644<\/li>\n<li><b>\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u0642<\/b> - \u0627\u0644\u062e\u0631\u0648\u062c \u0645\u0646 \u063a\u0631\u0641 \u0627\u0644\u0635\u062f\u0649 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0634\u0631\u0627\u0643 \u0648\u062c\u0647\u0627\u062a \u0646\u0638\u0631 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0645\u0624\u0633\u0633\u062a\u0643<\/li>\n<li><b>\u0633\u064a\u0631 \u0639\u0645\u0644 \u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0645\u0631\u062d\u0644\u0629<\/b> - \u0646\u0642\u0644 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0639\u0628\u0631 \u0645\u0631\u0627\u062d\u0644 \u062a\u062d\u0642\u0642 \u0645\u0646\u0638\u0645\u0629\u060c \u0645\u0639 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629\/\u0639\u062f\u0645 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629<\/li>\n<li><b>\u0631\u0624\u0649 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/b> - \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0641\u0634\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u0648\u0627\u0631\u062f<\/li>\n<\/ul>\n<p>\u062a\u062d\u0648\u0644 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0645\u0646 \u0645\u0642\u0627\u0645\u0631\u0629 \u0625\u0644\u0649 \u0639\u0645\u0644\u064a\u0629. \u0641\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u0647\u0646\u0629 \u0628\u0643\u0644 \u0634\u064a\u0621 \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0641\u064a \u0643\u0644 \u062e\u0637\u0648\u0629.<\/p>\n<p>\u062a\u0633\u0627\u0639\u062f \u0634\u0631\u0643\u0629 Accept Mission \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0645\u0627 \u0641\u0634\u0644\u062a \u0641\u064a \u062a\u062d\u0642\u064a\u0642\u0647 \u0643\u0644 \u0645\u0646 Google Glass \u0648 Juicero \u0648 Quibi: <i>\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629<\/i>. \u062a\u062c\u0639\u0644 \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062d\u0630\u064a\u0631\u064a\u0629 \u0648\u062a\u0633\u0647\u0644 \u0639\u0644\u064a\u0643 \u062a\u063a\u064a\u064a\u0631 \u0627\u062a\u062c\u0627\u0647\u0643 \u0639\u0646\u062f\u0645\u0627 \u064a\u062b\u0628\u062a \u062e\u0637\u0623 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a.<\/p>\n<div class=\"blog-conversion-cta blog-conversion-cta-end\" data-end-cta=\"60423\" style=\"background:#f4f5ff;border-radius:14px;padding:32px;margin-top:32px;margin-bottom:16px\">\n<h3 style=\"margin-top:0\">\u062a\u062c\u0646\u0628 \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0648\u0627\u0639\u062f\u0629 \u0625\u0644\u0649 \u0625\u062e\u0641\u0627\u0642\u0627\u062a \u0645\u0643\u0644\u0641\u0629<\/h3>\n<p>\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0628\u062f\u0623 \u0625\u062e\u0641\u0627\u0642\u0627\u062a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0628\u0636\u0639\u0641 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0635\u062d\u0629\u060c \u0648\u0639\u062f\u0645 \u0648\u0636\u0648\u062d \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u060c \u0648\u063a\u064a\u0627\u0628 \u0627\u0644\u062d\u0648\u0643\u0645\u0629. \u0642\u0645 \u0628\u062a\u0642\u064a\u064a\u0645 \u0642\u062f\u0631\u0627\u062a\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u060c \u0623\u0648 \u0627\u0643\u062a\u0634\u0641 \u0643\u064a\u0641 \u062a\u0636\u0639 Accept Mission \u0645\u0633\u0627\u0631\u064b\u0627 \u0623\u0643\u062b\u0631 \u0627\u0646\u0636\u0628\u0627\u0637\u064b\u0627 \u0645\u0646 \u0627\u0644\u0641\u0631\u0635\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0623\u062b\u064a\u0631.<\/p>\n<div style=\"display:flex;flex-wrap:wrap;gap:12px;margin-top:22px\"><a href=\"http:\/\/www.acceptmission.com\/ar\/learn\/innovation-maturity-scan\/\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default-span\" style=\"display:inline-block;max-width:100%;text-align:center\">\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0646\u0636\u062c \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0644\u062f\u064a\u0643<\/a><a href=\"http:\/\/www.acceptmission.com\/ar\/demo\/\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default-span\" style=\"display:inline-block;max-width:100%;text-align:center\">\u0627\u062d\u062c\u0632 \u0639\u0631\u0636\u0627\u064b \u062a\u062c\u0631\u064a\u0628\u064a\u0627\u064b<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"featured_media":60429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%%","_seopress_titles_desc":"What makes billion-dollar innovations fail despite brilliant teams and massive funding? Here are the costly lessons from Google Glass, Juicero, and Quibi \ud83d\udca1","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"content-type":"","am_content_intent":"discover","am_primary_audience":"innovation_manager","am_cta_excluded":false,"am_conversion_asset_override":"","am_classification_source":"automatic","am_classification_confidence":"low","am_cluster_confidence":"low","am_intent_confidence":"high","am_audience_confidence":"low","am_classification_reason":"This is a retrospective learning piece about \"three famous innovation failures\" and does not point to a narrower specialization than broad innovation practice.","am_classification_evidence":["\"When Good Ideas Go Bad\"","\"A Post-Mortem on Three Famous Innovation Failures\"","category: \"Innovation strategy\""],"am_classification_content_hash":"88ef2911314a06cdb408ab05de6ce68b650673385e636cc3b92b2be9b8393114","am_classification_model":"gpt-5.4-mini","am_classification_response_id":"chatcmpl-EP9gGykDrPIAhBUBKj2O6vExm0m1v","am_classification_status":"proposed","am_classification_reviewed_at":"","am_classification_reviewed_by":0,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[79],"tags":[102],"am_content_cluster":[338],"class_list":["post-60423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-strategy","tag-demo"],"_links":{"self":[{"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/posts\/60423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/comments?post=60423"}],"version-history":[{"count":0,"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/posts\/60423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/media\/60429"}],"wp:attachment":[{"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/media?parent=60423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/categories?post=60423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/tags?post=60423"},{"taxonomy":"am_content_cluster","embeddable":true,"href":"https:\/\/www.acceptmission.com\/ar\/wp-json\/wp\/v2\/am_content_cluster?post=60423"}],"curies":[{"name":"\u062f\u0628\u0644\u064a\u0648 \u0628\u064a","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}