{"id":8890,"date":"2021-03-17T12:04:10","date_gmt":"2021-03-17T11:04:10","guid":{"rendered":"http:\/\/www.acceptmission.com\/?p=8890"},"modified":"2025-07-06T12:56:08","modified_gmt":"2025-07-06T10:56:08","slug":"what-is-digital-innovation","status":"publish","type":"post","link":"https:\/\/www.acceptmission.com\/ar\/blog\/what-is-digital-innovation\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a: \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0648\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u0623\u0645\u062b\u0644\u0629"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0623\u0645\u0631 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\u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0641\u0642\u0637.<\/strong><\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/#:~:text=As%20of%20January%202021%20there,the%20internet%20via%20mobile%20devices.\">\u0627\u0644\u0633\u062c\u0644\u0627\u062a \u0645\u0646 Statista<\/a> \u062a\u0638\u0647\u0631 \u0623\u0646 \u0639\u062f\u062f \u0633\u0643\u0627\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0622\u0646 <strong>\u0648\u0635\u0644\u062a \u0625\u0644\u0649 \u0623\u0631\u0628\u0639\u0629 \u0645\u0644\u064a\u0627\u0631\u0627\u062a<\/strong>.<\/p>\n<p>\u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u0633\u0643\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a\u064a\u0646 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 <strong>\u0648\u0636\u0639 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0636\u063a\u0648\u0637 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a<\/strong> \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645 \u062d\u064a\u062b \u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0643\u0644 \u0645\u0627 \u0647\u0648 \u0645\u0645\u0643\u0646 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u062f\u0627\u062e\u0644 \u062d\u062f\u0648\u062f \u0645\u0646\u0627\u0632\u0644\u0647\u0645.<\/p>\n<p>\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629\u060c \u0633\u062a\u062a\u0639\u0631\u0641 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0643\u064a\u0641 \u0639\u0645\u0644\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0645\u0639\u0647 \u0644\u064a\u0635\u0628\u062d \u0646\u0627\u062c\u062d\u064b\u0627 \u0627\u0644\u064a\u0648\u0645. \u0648\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u0633\u062a\u0631\u0649 \u062e\u0645\u0633\u0629 \u0645\u0646 \u0623\u0641\u0636\u0644 \u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062a\u064a \u0631\u0623\u064a\u0646\u0627\u0647\u0627.<\/p>\n<h2>\u0645\u0627 \u0647\u0648 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a\u061f<\/h2>\n<p><strong>\u0648\u0628\u0628\u0633\u0627\u0637\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0647\u0648 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u062f\u0641\u0639 \u0639\u062c\u0644\u0629 \u0627\u0644\u0646\u0645\u0648\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0643\u0644\u064a\u0629.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8705\" src=\"http:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/business-meeting.jpg\" alt=\"\u0627\u0644\u0645\u0631\u0643\u0632\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0644\u0627\u0645\u0631\u0643\u0632\u064a\u0629\" width=\"903\" height=\"603\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/business-meeting-200x134.jpg 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/business-meeting-300x200.jpg 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/business-meeting-400x267.jpg 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/business-meeting-600x401.jpg 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/business-meeting-768x513.jpg 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/business-meeting-800x534.jpg 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/business-meeting.jpg 903w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/p>\n<p>\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u062a\u0645 \u0627\u0644\u062e\u0644\u0637 \u0628\u064a\u0646 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0645\u0635\u0637\u0644\u062d\u064a \"\u0627\u0644\u0631\u0642\u0645\u0646\u0629\" \u0648\"\u0627\u0644\u0631\u0642\u0645\u0646\u0629\".<\/p>\n<p>\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u062a\u0634\u064a\u0631 \u0627\u0644\u0631\u0642\u0645\u0646\u0629 \u0625\u0644\u0649 <strong>\u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/strong> \u0627\u0644\u0645\u0643\u062a\u0648\u0628\u0629 \u0623\u0648 \u0627\u0644\u0645\u062e\u0632\u0646\u0629 \u0641\u064a \u0634\u0643\u0644 \u0645\u0627\u062f\u064a \u0625\u0644\u0649 \u0631\u0642\u0645\u064a\u0629 (\u0623\u064a \u0627\u0644\u0645\u0633\u062d \u0627\u0644\u0636\u0648\u0626\u064a \u0623\u0648 \u0625\u0639\u0627\u062f\u0629 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0625\u0644\u0649 \u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0631\u0642\u0645\u064a\u0629). \u0628\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u062a\u0634\u064a\u0631 \u0627\u0644\u0631\u0642\u0645\u0646\u0629 \u0625\u0644\u0649 <strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/strong> \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/p>\n<p>\u0623\u0645\u0627 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u062c\u062f\u064b\u0627 \u0623\u0646 \u0646\u0641\u0647\u0645 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 <strong>\u0644\u0627 \u064a\u062d\u062f\u062b \u0628\u064a\u0646 \u0639\u0634\u064a\u0629 \u0648\u0636\u062d\u0627\u0647\u0627<\/strong>. \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u062d\u062f\u062b \u0630\u0644\u0643 \u0639\u0644\u0649 \u0645\u0648\u062c\u0627\u062a \u0645\u0639 \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627.<\/p>\n<p><em>\u0628\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u0647\u062a\u0645\u064b\u0627 \u0628\u062f\u0645\u062c \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u062a\u0641\u0643\u064a\u0631\u060c \u0641\u0642\u062f \u0623\u0646\u0634\u0623\u0646\u0627 <a href=\"http:\/\/www.acceptmission.com\/ar\/blog\/online-brainstorming\/\">\u062f\u0644\u064a\u0644 \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0644\u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0639\u0635\u0641 \u0627\u0644\u0630\u0647\u0646\u064a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/a>. \u0633\u0648\u0641 \u064a\u0631\u0634\u062f\u0643 \u0627\u0644\u062f\u0644\u064a\u0644 \u0625\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0638\u064a\u0645 \u062c\u0644\u0633\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0645\u0633\u0627\u0639\u062f\u0629 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062a\u0641\u0643\u064a\u0631.<\/em><\/p>\n<h2>\u0645\u0627 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a\u061f<\/h2>\n<p>\u0648\u0628\u0633\u0628\u0628 \u0627\u0644\u062c\u0627\u0626\u062d\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 <strong>\u062a\u0628\u062f\u0623 \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0631\u0642\u0645\u064a\u0627\u064b<\/strong>. \u0631\u0628\u0645\u0627 \u064a\u0643\u0648\u0646\u0648\u0646 \u0642\u062f \u0639\u062b\u0631\u0648\u0627 \u0639\u0644\u0649 \u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0628\u0627\u0644\u0635\u062f\u0641\u0629 \u0623\u062b\u0646\u0627\u0621 \u062a\u0635\u0641\u062d\u0647\u0645 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\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u062b\u0644 Accept Mission \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u064a \u0623\u062f\u0627\u0629 \u0623\u062e\u0631\u0649 \u0644\u0625\u0643\u0645\u0627\u0644 \u0643\u0644 \u062e\u0637\u0648\u0629 \u0645\u0646 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0627\u0629 \u0627\u0628\u062a\u0643\u0627\u0631 \u062c\u064a\u062f\u0629\u060c \u064a\u0645\u0643\u0646\u0643 <a href=\"http:\/\/www.acceptmission.com\/ar\/blog\/idea-generation\/\">\u0641\u0643\u0631 \u0641\u064a<\/a>, <a href=\"http:\/\/www.acceptmission.com\/ar\/blog\/use-selection-for-smart-decision-making\/\">\u0627\u062e\u062a\u0631 \u0623\u0641\u0636\u0644 \u0627\u0644\u0623\u0641\u0643\u0627\u0631<\/a>\u0648 <a href=\"http:\/\/www.acceptmission.com\/ar\/blog\/new-feature-projects-for-innovation-management\/\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639<\/a> <strong>\u062f\u0648\u0646 \u0645\u063a\u0627\u062f\u0631\u0629 \u0627\u0644\u0645\u0646\u0635\u0629<\/strong>.<\/p>\n<p><a href=\"http:\/\/www.acceptmission.com\/ar\/product-tour\/\"><strong>\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0645\u064a\u0632\u0627\u062a \u0645\u0647\u0645\u0629 \u0627\u0644\u0642\u0628\u0648\u0644 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0633\u0631\u064a\u0639 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0644\u062f\u064a\u0643.<\/strong><\/a><\/p>\n<h2>\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a<\/h2>\n<p>\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0647 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0641\u0648\u0627\u0626\u062f\u060c \u0625\u0644\u0627 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0645\u062e\u0627\u0637\u0631 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0647. \u0648\u0645\u0646 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648 <a href=\"https:\/\/www.consultancy.uk\/news\/18243\/lidl-cancels-sap-introduction-having-sunk-500-million-into-it\">\u0645\u0627 \u062d\u062f\u062b \u0644\u0644\u064a\u062f\u0644<\/a>\u0648\u0647\u064a \u0633\u0644\u0633\u0644\u0629 \u0645\u062a\u0627\u062c\u0631 \u0639\u0627\u0644\u0645\u064a\u0629 \u0623\u0644\u0645\u0627\u0646\u064a\u0629 \u0630\u0627\u062a \u062e\u0635\u0648\u0645\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0639\u0646\u062f\u0645\u0627 \u062d\u0627\u0648\u0644\u062a \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8896\" src=\"http:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/lidl-store.jpg\" alt=\"\u0633\u0644\u0633\u0644\u0629 \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0623\u0644\u0645\u0627\u0646\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0644\u064a\u062f\u0644 (Lidl)\" width=\"960\" height=\"576\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/lidl-store-200x120.jpg 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/lidl-store-300x180.jpg 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/lidl-store-400x240.jpg 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/lidl-store-600x360.jpg 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/lidl-store-768x461.jpg 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/lidl-store-800x480.jpg 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/lidl-store.jpg 960w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>\u0627\u0636\u0637\u0631\u062a \u0634\u0631\u0643\u0629 Lidl \u0625\u0644\u0649 \u0625\u0644\u063a\u0627\u0621 \u0645\u0634\u0631\u0648\u0639 \u0645\u062f\u062a\u0647 \u0633\u0628\u0639 \u0633\u0646\u0648\u0627\u062a \u0644\u062a\u0642\u062f\u064a\u0645 \u062d\u0644 \u0631\u0642\u0645\u064a \u0644\u0623\u0639\u0645\u0627\u0644\u0647\u0627. \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0623\u0646\u0647\u0645 <strong>\u0623\u0646\u0641\u0642\u062a \u0628\u0627\u0644\u0641\u0639\u0644 500 \u0645\u0644\u064a\u0648\u0646 \u064a\u0648\u0631\u0648<\/strong> \u0639\u0644\u0649 \u0630\u0644\u0643. \u0631\u0628\u0645\u0627 \u0623\u0646\u0641\u0642\u0648\u0627 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0630\u0644\u0643 \u0648\u0647\u0645 \u064a\u062d\u0627\u0648\u0644\u0648\u0646 \u0625\u062d\u064a\u0627\u0621 \u0646\u0638\u0627\u0645\u0647\u0645 \u0627\u0644\u0642\u062f\u064a\u0645.<\/p>\n<p>\u0648\u0627\u0644\u0622\u0646\u060c \u0647\u0646\u0627\u0643 \u0633\u0628\u0628\u0627\u0646 \u0631\u0626\u064a\u0633\u064a\u0627\u0646 \u0644\u0641\u0634\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a:<\/p>\n<ol>\n<li>\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062e\u0627\u0637\u0626\u0629<\/li>\n<li>\u0639\u062f\u0645 \u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629 \u0644\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062c\u062f\u064a\u062f\u0629<\/li>\n<\/ol>\n<p>\u0627\u0644\u062e\u0637\u0631 \u0647\u0646\u0627 \u0647\u0648 \u0623\u0646 <strong>\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0643\u0644\u0641<\/strong>\u0648\u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0643\u0648\u0646 \u0642\u0627\u062a\u0644\u0629 \u0625\u0630\u0627 \u0641\u0634\u0644\u062a \u0627\u0644\u0645\u062d\u0627\u0648\u0644\u0629. \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0633\u0628\u0628 \u0641\u064a \u0623\u0646 <strong>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a<\/strong> \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0639\u0631\u064a\u0636\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0648\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u0645\u0646 \u0634\u0623\u0646\u0647\u0627 \u0625\u0639\u0627\u062f\u0629 \u0648\u0636\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/p>\n<p><strong>\u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0622\u062e\u0631\u060c \u0641\u0625\u0646 \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0623\u0643\u062b\u0631 \u062e\u0637\u0648\u0631\u0629.<\/strong><\/p>\n<p>\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u064a\u062f\u0631\u0643\u0648\u0646 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0625\u0644\u0627 \u0623\u0646 \u0646\u0635\u0641\u0647\u0645 \u0641\u0642\u0637 \u0644\u062f\u064a\u0647\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a. \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 <a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/an-incumbents-guide-to-digital-disruption\">\u0628\u062d\u062b \u0645\u0646 \u0645\u0627\u0643\u0646\u0632\u064a<\/a> \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0633\u0628\u0628 \u0641\u064a \u0630\u0644\u0643 \u0647\u0648 <strong>\u0627\u0644\u062e\u0648\u0641 \u0645\u0646 \u0627\u0644\u0625\u0636\u0631\u0627\u0631 \u0628\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8895\" src=\"http:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/kodak-express.jpg\" alt=\"\u0645\u0627\u0630\u0627 \u062d\u062f\u062b \u0644\u0643\u0648\u062f\u0627\u0643\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/kodak-express-200x133.jpg 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/kodak-express-300x200.jpg 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/kodak-express-400x267.jpg 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/kodak-express-600x400.jpg 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/kodak-express-768x512.jpg 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/kodak-express-800x533.jpg 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/kodak-express-1024x683.jpg 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/kodak-express.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u0647\u0630\u0627 \u0645\u0627 \u062d\u062f\u062b \u0644\u0634\u0631\u0643\u0629 Kodak\u060c \u0648\u0647\u0648 \u0645\u0627 \u062f\u0641\u0639 \u0645\u0633\u0624\u0648\u0644\u064a\u0647\u0627 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0637\u0644\u0628 \u0644\u0625\u0634\u0647\u0627\u0631 \u0625\u0641\u0644\u0627\u0633\u0647\u0627 \u0628\u0645\u0648\u062c\u0628 \u0627\u0644\u0641\u0635\u0644 11 \u0641\u064a \u0639\u0627\u0645 2012. \u0643\u0627\u0646\u062a \u0644\u062f\u064a\u0647\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062c\u064a\u062f\u0629 \u0644\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\n<p>\u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0623\u0646\u0647\u0645 \u0644\u0645 \u064a\u0643\u0648\u0646\u0648\u0627 \u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0644\u064a \u0639\u0646 \u0646\u0645\u0648\u0630\u062c \u0623\u0639\u0645\u0627\u0644\u0647\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a (\u0643\u0627\u0646\u062a \u0627\u0644\u0623\u0641\u0644\u0627\u0645 \u062b\u0645\u064a\u0646\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0647\u0645). \u0631\u0628\u0645\u0627 \u062a\u0643\u0648\u0646 \u0642\u062f \u0638\u0647\u0631\u062a \u0641\u064a \u0639\u0627\u0645 2013\u060c \u0644\u0643\u0646 \u062d\u0636\u0648\u0631\u0647\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0643\u0628\u064a\u0631\u0627\u064b \u0643\u0645\u0627 \u0643\u0627\u0646 \u0645\u0646 \u0642\u0628\u0644.<\/p>\n<h2>\u0623\u0641\u0636\u0644 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a<\/h2>\n<p>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0622\u0646 \u0647\u0648, <strong>\u0643\u064a\u0641 \u064a\u0628\u062f\u0648 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0646\u0627\u062c\u062d<\/strong>? \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645\u060c \u0633\u0648\u0641 \u0646\u0644\u0642\u064a \u0646\u0638\u0631\u0629 \u0639\u0644\u0649 \u062e\u0645\u0633\u0629 \u0645\u0646 \u0623\u0641\u0636\u0644 \u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062a\u064a \u0631\u0623\u064a\u0646\u0627\u0647\u0627 \u0645\u0646 \u0634\u0631\u0643\u0627\u062a \u0630\u0627\u062a \u0634\u0647\u0631\u0629 \u0639\u0627\u0644\u0645\u064a\u0629.<\/p>\n<h3>1. \u0627\u064a\u0643\u064a\u0627<\/h3>\n<p>\u0645\u0646 \u0645\u0646\u0627 \u0644\u0627 \u064a\u062d\u0628 \u0639\u0645\u0644\u0627\u0642 \u0627\u0644\u0623\u062b\u0627\u062b \u0627\u0644\u0633\u0648\u064a\u062f\u064a IKEA\u061f \u0633\u0648\u0641 \u064a\u0633\u0639\u062f\u0643 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0642\u062f \u0638\u0647\u0631\u062a \u0639\u062f\u0629 \u0645\u0631\u0627\u062a \u0641\u064a \u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u0633\u0628\u0628 \u062a\u062d\u0648\u0644\u0647\u0627 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0630\u064a \u064a\u062d\u0648\u0644\u0647\u0627 \u0625\u0644\u0649 \u0634\u0631\u0643\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629.<\/p>\n<p>\u0641\u064a \u0627\u0644\u0623\u0633\u0627\u0633\u060c \u0641\u0625\u0646 \u0627\u0628\u062a\u0643\u0627\u0631\u0627\u062a\u0647\u0645 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u062a\u062c\u0639\u0644 \u0623\u0639\u0645\u0627\u0644\u0647\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 <strong>\u0623\u0643\u062b\u0631 \u062c\u0627\u0630\u0628\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u0631\u0642\u0645\u064a<\/strong> \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0623\u0646\u0645\u0627\u0637 \u062d\u064a\u0627\u0629 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u064a\u0648\u0645.<\/p>\n<p>\u0648\u0645\u0646 \u0628\u064a\u0646 \u062e\u0637\u0648\u0627\u062a\u0647\u0645 \u0627\u0644\u0631\u0627\u0626\u0639\u0629 \u062a\u0637\u0628\u064a\u0642 IKEA Place\u060c \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u062e\u0627\u0635\u064a\u0629 \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632 \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0646\u0643 \u0645\u0646 \u062a\u062c\u0631\u0628\u0629 \u0645\u062e\u062a\u0644\u0641 \u0642\u0637\u0639 \u0627\u0644\u0623\u062b\u0627\u062b \u0641\u064a \u0645\u0646\u0632\u0644\u0643\u060c \u0648\u0645\u0639\u0631\u0641\u0629 \u0634\u0643\u0644\u0647\u0627 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0636\u0637\u0631 \u0625\u0644\u0649 \u0634\u0631\u0627\u0626\u0647\u0627 \u0641\u0639\u0644\u064a\u0627\u064b.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8892\" src=\"http:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/ikea-warehouse.jpg\" alt=\"\u0639\u0645\u0644\u0627\u0642 \u0627\u0644\u0623\u062b\u0627\u062b \u0627\u0644\u0633\u0648\u064a\u062f\u064a \u0627\u064a\u0643\u064a\u0627\" width=\"1200\" height=\"600\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/ikea-warehouse-200x100.jpg 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/ikea-warehouse-300x150.jpg 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/ikea-warehouse-400x200.jpg 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/ikea-warehouse-600x300.jpg 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/ikea-warehouse-768x384.jpg 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/ikea-warehouse-800x400.jpg 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/ikea-warehouse-1024x512.jpg 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/ikea-warehouse.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u0648\u0645\u0646 \u0627\u0644\u0645\u062b\u064a\u0631 \u0644\u0644\u062f\u0647\u0634\u0629 \u0623\u0646 \u0647\u0630\u0627 \u062d\u062f\u062b \u0642\u0628\u0644 \u0628\u062f\u0621 \u0627\u0644\u062c\u0627\u0626\u062d\u0629 \u0628\u0648\u0642\u062a \u0637\u0648\u064a\u0644. \u0648\u062d\u062a\u0649 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u062d\u064a\u0646\u060c \u064a\u0641\u0636\u0644 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0631\u0642\u0645\u064a\u0627\u064b\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0642\u0636\u0627\u0621 \u0633\u0627\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0646\u0642\u0644 \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a \u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0623\u062b\u0627\u062b \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/p>\n<p>\u062a\u0634\u062a\u0647\u0631 \u0627\u064a\u0643\u064a\u0627 \u0623\u064a\u0636\u064b\u0627 \u0628\u0623\u062b\u0627\u062b\u0647\u0627 \u0627\u0644\u0630\u064a \u064a\u062a\u0645 \u062a\u062c\u0645\u064a\u0639\u0647 \u0628\u0646\u0641\u0633\u0643. \u0646\u0639\u0645\u060c \u064a\u062d\u0628 \u0628\u0639\u0636 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u062c\u0645\u064a\u0639 \u0623\u062b\u0627\u062b\u0647\u0645 \u0628\u0623\u0646\u0641\u0633\u0647\u0645. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0647\u0646\u0627\u0643 \u0622\u062e\u0631\u0648\u0646 \u0644\u064a\u0633\u0648\u0627 \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 \u0646\u0627\u062f\u064a \"\u0627\u0641\u0639\u0644\u0647\u0627 \u0628\u0646\u0641\u0633\u0643\" \u0648\u064a\u0641\u0636\u0644\u0648\u0646 \u0623\u0646 \u064a\u0642\u0648\u0645 \u0634\u062e\u0635 \u0645\u0627 \u0628\u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u062b\u0627\u062b \u0644\u0647\u0645.<\/p>\n<p>\u0648\u0644\u062d\u0644 \u0647\u0630\u0627 \u0627\u0644\u0625\u062d\u0628\u0627\u0637\u060c \u0627\u0633\u062a\u062d\u0648\u0630\u062a \u0627\u064a\u0643\u064a\u0627 \u0639\u0644\u0649 TaskRabbit\u060c \u0648\u0647\u064a \u0645\u0646\u0635\u0629 \u062a\u0631\u0628\u0637 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u064a\u0646. \u0648\u0628\u0635\u0631\u0641 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0625\u062d\u0628\u0627\u0637 \u0627\u0644\u0630\u064a \u064a\u0639\u0627\u0646\u064a \u0645\u0646\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0622\u062e\u0631\u0648\u0646 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629\u060c \u0641\u0642\u062f \u0639\u0632\u0632 \u0630\u0644\u0643 \u0645\u0646 \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/p>\n<h3>2. \u0628\u064a\u0633\u062a \u0628\u0627\u064a<\/h3>\n<p>\u062a\u0639\u0645\u0644 Best Buy \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0645\u0646\u0630 \u0641\u062a\u0631\u0629 \u0623\u0637\u0648\u0644 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 Amazon. \u0639\u0646\u062f\u0645\u0627 \u062f\u062e\u0644\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0642\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062c\u0646\u0633\u064a\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0645\u0634\u0647\u062f\u060c \u0627\u0646\u062e\u0641\u0636\u062a \u062d\u0635\u0629 Best Buy \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u062d\u062a\u0649 \u0627\u0644\u0622\u0646 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0642\u0627\u0645 \u0631\u0626\u064a\u0633\u0647\u0627 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0627\u0644\u062c\u062f\u064a\u062f \u0628\u062a\u0646\u0641\u064a\u0630 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0648\u0644 \u0631\u0642\u0645\u064a.<\/p>\n<p>\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0623\u0645\u0631 \u0627\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u0627\u064b \u0637\u0648\u064a\u0644\u0627\u064b\u060c \u062d\u0648\u0627\u0644\u064a \u0633\u0628\u0639 \u0633\u0646\u0648\u0627\u062a \u0628\u0627\u0644\u062a\u062d\u062f\u064a\u062f\u060c \u0625\u0644\u0627 \u0623\u0646 \u0634\u0631\u0643\u0629 Best Buy \u062e\u0631\u062c\u062a \u0645\u0646 \u062a\u062d\u062a \u0627\u0644\u0631\u0645\u0627\u062f \u0643\u0634\u0631\u0643\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 <strong>\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0644\u0625\u062b\u0631\u0627\u0621 \u062d\u064a\u0627\u0629 \u0627\u0644\u0646\u0627\u0633<\/strong> \u0645\u0639 \u062a\u062d\u0633\u064a\u0646 \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u0628\u0631\u0646\u0627\u0645\u062c \u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0623\u0633\u0639\u0627\u0631).<\/p>\n<p>\u0643\u0645\u0627 \u062a\u0635\u062f\u0631\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0623\u062e\u0628\u0627\u0631 \u0641\u064a \u0639\u0627\u0645 2020 \u0645\u0639 \u0625\u0639\u0644\u0627\u0646\u0647\u0627 \u0639\u0646 \u0635\u0641\u0642\u062a\u0647\u0627 \u0645\u0639 \u0623\u0643\u0633\u0646\u062a\u0634\u0631 \u0648Google Cloud \u0641\u064a \u0645\u0627 \u0648\u0635\u0641\u062a\u0647 \u0627\u0644\u0623\u062e\u0628\u0627\u0631 \u0628\u0640 \"\u0623\u062d\u062f\u062b \u0644\u0639\u0628\u0629 \u062a\u062d\u0648\u0644 \u0631\u0642\u0645\u064a\".<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8898\" src=\"http:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/best-buy-store.jpg\" alt=\"\u0628\u064a\u0633\u062a \u0628\u0627\u064a\" width=\"1800\" height=\"1200\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/best-buy-store-200x133.jpg 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/best-buy-store-300x200.jpg 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/best-buy-store-400x267.jpg 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/best-buy-store-600x400.jpg 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/best-buy-store-768x512.jpg 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/best-buy-store-800x533.jpg 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/best-buy-store-1024x683.jpg 1024w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/best-buy-store-1200x800.jpg 1200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/best-buy-store-1536x1024.jpg 1536w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2021\/03\/best-buy-store.jpg 1800w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<p>\u0633\u062a\u0633\u0627\u0639\u062f \u0623\u0643\u0633\u0646\u062a\u0634\u0631 \u0634\u0631\u0643\u0629 Best Buy \u0641\u064a \u0628\u0646\u0627\u0621 \u0648\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 (\u0625\u0636\u0627\u0641\u0629 1000 \u0645\u0648\u0638\u0641 \u0625\u0644\u0649 \u0641\u0631\u064a\u0642\u0647\u0627 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0627\u0644\u062a\u0642\u0646\u064a) \u0648\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a (\u0644\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621).<\/p>\n<p>\u0633\u062a\u0633\u0627\u0639\u062f Google Cloud Best Buy \u0641\u064a \u062a\u0648\u062d\u064a\u062f \u0645\u0635\u0627\u062f\u0631 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0627 \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0644\u062a\u0637\u0648\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u062a\u0633\u0648\u0642 \u0623\u0643\u062b\u0631 \u062a\u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Google Analytics\u060c \u0633\u062a\u0639\u0645\u0644 Best Buy \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n<p>\u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629\u061f \u0628\u0644\u063a\u062a \u0642\u064a\u0645\u0629 \u0633\u0647\u0645 Best Buy \u0641\u064a \u0639\u0627\u0645 2012 \u0645\u0627 \u0642\u064a\u0645\u062a\u0647 $11.67 \u062f\u0648\u0644\u0627\u0631 \u0641\u0642\u0637\u060c \u0648\u0647\u064a \u0623\u062f\u0646\u0649 \u0646\u0642\u0637\u0629 \u062a\u0631\u0627\u062c\u0639 \u0644\u0647 \u0645\u0646\u0630 \u0639\u0627\u0645 2002. \u0648\u0627\u0639\u062a\u0628\u0627\u0631\u064b\u0627 \u0645\u0646 \u0645\u0627\u0631\u0633 2021\u060c \u0639\u0646\u062f\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062c\u0627\u0626\u062d\u0629 \u0644\u0627 \u062a\u0632\u0627\u0644 \u0645\u0633\u062a\u0639\u0631\u0629 \u0641\u064a \u0628\u0639\u0636 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u0623\u0635\u0628\u062d \u0633\u0647\u0645 Best Buy <strong>\u062a\u0628\u0644\u063a \u0642\u064a\u0645\u062a\u0647\u0627 \u0627\u0644\u0622\u0646 1 \u062a\u064a\u0631\u0627\u0628\u0627\u064a\u062a 4 \u062a\u064a\u0631\u0627\u0628\u0627\u064a\u062a 110.05\u060c \u0623\u064a \u0645\u0627 \u064a\u0642\u0631\u0628 \u0645\u0646 \u0639\u0634\u0631\u0629 \u0623\u0636\u0639\u0627\u0641 \u0633\u0639\u0631 \u0627\u0644\u0633\u0647\u0645 \u0641\u064a \u0639\u0627\u0645 2012<\/strong>.<\/p>\n<h3>3. \u0646\u0627\u064a\u0643\u064a<\/h3>\n<p>\u0646\u0627\u064a\u0643\u064a \u0645\u062b\u0627\u0644 \u062c\u064a\u062f \u0622\u062e\u0631 \u0639\u0644\u0649 \u0634\u0631\u0643\u0629 \u062d\u0648\u0644\u062a \u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0641\u0646\u064a\u0629\u060c \u0644\u0627 \u062a\u0632\u0627\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0634\u0631\u0643\u0629 \u0623\u062d\u0630\u064a\u0629 \u0648\u0645\u0644\u0627\u0628\u0633 \u0644\u0644\u0631\u064a\u0627\u0636\u064a\u064a\u0646\u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0622\u0646 \u0634\u0631\u0643\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0645\u062b\u0644 Best Buy \u0648 IKEA.<\/p>\n<p>\u0644\u0639\u0628\u062a \u0623\u0633\u0647\u0645 \u0646\u0627\u064a\u0643\u064a \u0641\u064a \u0639\u0627\u0645 2017 \u0641\u064a \u0645\u0643\u0627\u0646 \u0645\u0627 \u0641\u064a \u0646\u0637\u0627\u0642 $52. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0646\u0627\u064a\u0643\u064a \u0643\u0627\u0646\u062a \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u064a\u0631 \u0628\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0639\u0645\u0627\u0644\u0647\u0627 <strong>\u062a\u0628\u062f\u0648 \u0642\u062f\u064a\u0645\u0629<\/strong>. \u0648\u0644\u0643\u0646 \u0641\u064a \u063a\u0636\u0648\u0646 \u0639\u0627\u0645\u064a\u0646 \u0623\u0648 \u062b\u0644\u0627\u062b\u0629 \u0623\u0639\u0648\u0627\u0645\u060c \u0642\u0627\u0645\u0648\u0627 \u0628\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0648\u0627\u0635\u0644\u0648\u0646 \u0628\u0647\u0627 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0647\u0645 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/p>\n<p>\u0648\u0628\u0635\u0631\u0641 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u062a\u0643\u062b\u064a\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0641\u0642\u062f \u0623\u062b\u0645\u0631 \u0645\u062a\u062c\u0631\u0647\u0627 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0627\u0644\u0630\u064a \u0623\u0637\u0644\u0642 \u0639\u0644\u064a\u0647 \u0627\u0633\u0645 \"\u0645\u062a\u062c\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\" \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7360\" src=\"http:\/\/www.acceptmission.com\/wp-content\/uploads\/2020\/12\/nike.png\" alt=\"\u0645\u062a\u0627\u062c\u0631 \u0646\u0627\u064a\u0643\u064a \u062a\u0627\u0648\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\" width=\"945\" height=\"708\" srcset=\"https:\/\/www.acceptmission.com\/wp-content\/uploads\/2020\/12\/nike-200x150.png 200w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2020\/12\/nike-300x225.png 300w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2020\/12\/nike-400x300.png 400w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2020\/12\/nike-600x450.png 600w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2020\/12\/nike-768x575.png 768w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2020\/12\/nike-800x599.png 800w, https:\/\/www.acceptmission.com\/wp-content\/uploads\/2020\/12\/nike.png 945w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>\u0645\u062a\u062c\u0631 \u0646\u0627\u064a\u0643\u064a \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0641\u064a \u0646\u0627\u064a\u0643\u064a \u062a\u0627\u0648\u0646 \u0627\u0644\u0630\u064a \u0639\u0631\u0636\u0646\u0627\u0647 \u0623\u064a\u0636\u0627\u064b \u0641\u064a <a href=\"http:\/\/www.acceptmission.com\/ar\/blog\/the-4-types-of-innovation-from-a-strategic-point-of-view\/\">\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 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\u0645\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646<\/strong>. \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u061f \u0641\u064a \u063a\u0636\u0648\u0646 \u062b\u0644\u0627\u062b \u0633\u0646\u0648\u0627\u062a \u0645\u0646\u0630 \u0623\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0636\u062e \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0641\u0625\u0646 <strong>\u062a\u0636\u0627\u0639\u0641 \u0633\u0639\u0631 \u0627\u0644\u0633\u0647\u0645 \u062a\u0642\u0631\u064a\u0628\u064b\u0627<\/strong>\u062a\u0635\u0644 \u0625\u0644\u0649 \u062d\u0648\u0627\u0644\u064a $90 \u0641\u064a \u0639\u0627\u0645 2019.<\/p>\n<h2>\u0627\u0628\u062f\u0623 \u0628\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a<\/h2>\n<p>\u0645\u0646 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 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\u0631\u0642\u0645\u064a\u0629.<\/p>\n<p>\u0645\u0639 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u062a\u0648\u0642\u0639 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0644\u0639\u0645\u0644\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a:<\/p>\n<ul>\n<li>\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0642\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0639\u0627\u062f\u0627\u062a\u0647\u0645 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/li>\n<li>\u0633\u062a\u0645\u0643\u0646\u0643 \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u0649\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0623\u0641\u0636\u0644 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n<li>\u0633\u062a\u0633\u0627\u0639\u062f\u0643 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u064a \u064a\u0648\u0641\u0631\u0647\u0627 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0645\u0648\u0638\u0641\u064a\u0643.<\/li>\n<li>\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 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\u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":9041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%%","_seopress_titles_desc":"In this article, you will learn the basics of digital innovation, why your business has to adapt to it to become successful today, and really good examples.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"%%post_title%%","_seopress_social_fb_desc":"In this article, you will learn the basics of digital innovation, why your business has to 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