Innovation Risk Analysis Guide: Plan For Potential Risks14 min read

Every business faces risks, and these risks can come from a variety of sources. Many of these risks are beyond the control of businesses, but there are steps that businesses can take to mitigate these risks.

One tool that businesses can use to mitigate risks is innovation risk analysis. In this article, we will discuss what risk analysis is and how to create your own. Let’s get started.

What is risk analysis?

Risk analysis is the process of identifying and assessing the potential risks to an organization’s business operations, financial stability, and reputation. It is a useful tool for decision-makers to use when:

  • Identifying and quantifying potential risks to make informed decisions about where to properly allocate resources. By understanding the potential risks and their possible impacts on the business, organizations can develop strategies to avoid or reduce the risks to acceptable levels.
  • Considering new initiatives or projects. When starting or growing a business, it’s important for entrepreneurs like you to consider all potential risks before making any decisions. Risk analysis can help you do this by examining all the potential risks associated with pursuing certain initiatives or projects so you can avoid making decisions that could jeopardize the future of your business.
  • Anticipating incidents to help plan for and respond to them effectively. Knowing the risks that could potentially affect the business, can help organizations prepare better in dealing with them if they occur later on.
  • Planning how to mitigate potential risks for the future. Having a clear understanding of the risks that could potentially impact the business can help you develop the right plans and strategies to reduce or eliminate those risks altogether. There are a variety of risk mitigation strategies, including insurance, outsourcing, and diversification. And to know which type of strategy to implement, you need to have an idea of what risks you are facing first.
  • Planning contingency plans.  In the event that an incident does occur, it’s important to have a contingency plan in place so you can quickly and effectively respond to it. That way, if an incident does occur, you’ll be fully prepared to take them on and have proper steps in place to minimize its impacts on your business.

Hence, this process is a critical component of any business continuity or disaster recovery plan.

Why do you need risk analysis in innovation?

To implement the best ideas

Most of the time, the ideas you receive sound interesting, but are often not directly the best ideas to implement. In other words, they may have some risks associated with them. Hence, to know if an idea is worth pursuing, you perform a risk analysis.

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Upon doing so, you must have a clear understanding of what possible problems can take place, what solutions are best to implement to solve them, and how you can implement them in the best way possible.

Furthermore, the ideas you obtain during ideation should be scored, not only based on their positive aspects or the benefits they carry but with all the negative sides considered.

This allows you to be more objective when deciding which ideas to proceed with so you can avoid wasting time and resources on poor-quality ideas.

To increase risk awareness

Innovation is often about taking risks.  However, not all risks are worth taking and some may even be downright dangerous for your business.

For example, if you’re considering a new initiative that could jeopardize the future of your business, then it’s likely not worth pursuing.

On the other hand, other risks may not be worth taking because they are too costly or time-consuming, and going head to head with them may drain your resources without any guarantee of success.

build measure learn

It’s important to weigh the risks and benefits of any decision before making a final decision. By doing a risk analysis, you can make more informed decisions about which risks are worth taking and which ones are not.

Furthermore, there are always thousands of risks to analyze and take seriously. Our advice is to focus on the most important risks that you need to be aware of. This is for general business purposes combined with the culture of your organization.

For example, when your innovation culture is opportunistic and many ideas won’t reach the finish line, then make sure to include some good risk analysis scores so you can filter (or steer things in the right direction) even at the very beginning of the process.

To understand whether to proceed with or hold the project

We often see organizations analyze the risks, but forget to double-check if it is worth it.  The benefits should also be analyzed to see if they justify taking on the risks.

For example, if you are working on a new product and the risks are high, but the potential rewards are even higher, then it may be worth proceeding with the project.

As you can see, risk analysis is always good, but focusing twice the time on the benefits is better. Sometimes, doing this is harder to do, but in the end, that is where you can define real innovation success.


When you focus on the benefits of an idea, you’re looking at the potential positive outcomes that could come from implementing it, including:

  • Increased profits
  • Improved customer satisfaction, or
  • Even a new product or service that could help your business grow

If the risks associated with an idea are too high, then it’s likely not worth pursuing. However, if the benefits are significant enough, then it may be worth taking on the risk.

By doing a risk analysis, you can make more informed decisions about which risks are worth taking and which ones are not.

Risk analysis is an important step in innovation as it allows you to weigh the pros and cons of all the possibilities before making a final decision. By focusing on the benefits of an idea, you can increase your chances of success and avoid wasting time and resources on poor-quality ideas.

The rule of thumb we use is: if the benefits are twice the pains then you can start the innovation.

Most innovations reach a 50-50 status. Spend twice as much on the benefits and you will get a better understanding of the business cases that you need to get this innovation rolling. Still, watch out, do not ignore the risks of course. Always do a proper risk analysis.

To understand what methods are necessary to combat present risks

When you compare ideas, performing a risk analysis can help you analyze and take action on risks.

How to create a risk analysis

1. Categorize risk levels

First of all, you need to determine the scales that you can use for your security risk assessment.  You will use these scales to rate the risks and their severity of impact on your business.

The most common scale that is used for this purpose is from one to five, with one being the lowest risk and five indicating the highest risk.

You should also identify what aspects you can consider when labeling a risk as low, medium, or high. You need to define certain criteria for each category of risk. For example, you can rate risk as low if it is not likely to happen or if the impact is not significant.

A risk can be rated as a medium if it is somewhat likely to happen and the impact is not severe. And lastly, risks can be rated as high if it is very likely to happen and the impact can drastically affect your business.

2. List your available assets

When you talk about assets in this context, you should consider the resources you have related to the IT in your organization. This can include hardware, such as laptops and mobile devices that your employees use.


It can also encompass software, such as the different applications and programs that your team utilizes on a daily basis. In addition, your assets also include data, which can be both internal, such as employee records, and external, such as customer information.

You need to have a clear understanding of all the assets that you have so you can properly identify which ones are more vulnerable to certain risks.

Also, make sure to include columns in taking stock of your available assets. These columns should include the name and description of the asset, its location, and who is responsible for it.

3. List your perceived threats and vulnerabilities

A threat is defined as anything that could potentially harm your business. This can include natural disasters, cyber-attacks, employee sabotage, and more.

Meanwhile, a vulnerability is a weakness that makes your assets susceptible to a threat. These vulnerabilities can also be the reasons why such threats happen in the first place.

For instance, if you have inadequate security measures in place, then your data is more vulnerable to cyber-attacks.

By understanding both threats and vulnerabilities and how they come to be, you can better understand their magnitude, as well as how likely they are to happen and how you can protect your organization from them.

That way, you can create a more comprehensive risk analysis as you are aware of both the risks and the safeguards that you have in place to make better decisions about which risks are worth taking.

4. Evaluate the risks

After writing down the threats, you can better estimate what possible consequences there are and how big they would be if the threats were to occur.

You can use the criteria that you have set in the first step to rate each threat. For example, if a natural disaster is not likely to happen, then you can rate it as low risk. However, if an employee were to sabotage your system, then that would be rated as a high risk.


In addition, you should also take into account the impact that each threat would have on your business. For example, if a natural disaster were to happen, then it would have a high impact on your business as it can damage your physical infrastructure.

On the other hand, if an employee were to sabotage your system, then the impact would not be as severe as it can be quickly fixed.

Once you have rated the risks, you can better determine which ones are more pressing and require more attention. Moreover, by assessing the likelihood of threats, you can better prioritize and perhaps omit those that are highly unlikely to happen.

After you have completed the previous parts of the template, you will have a better idea of each asset and what risks are associated with it.

Create a risk assessment using innovation software

Once you have gathered all the necessary information, you can start using innovation software to create a risk assessment that will help you visualize the data that you have collected.

  1. The first step is to identify all risks related to your innovation project, which can be done with brainstorming or by using a software tool.
  2. Then, you need to prioritize the risks so you can better focus your attention on those that are more pressing. You can do this by using a risk matrix, which will help you rate the risks according to their likelihood and impact.
  3. After that, you need to create a mitigation plan for every risk on your list. This plan should include the actions that you will take to reduce the likelihood of the risk occurring, as well as the steps that you will take to minimize the impact if the risk does occur.
  4. Finally, you need to monitor the risks throughout the duration of your innovation project so you can make changes to the mitigation plan if necessary.

Create a comprehensive risk assessment that will help you reduce the risks associated with your innovation projects today. Book a demo with Accept Mission now.

Published On: September 26th, 2022Categories: Innovation management

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