The ultimate guide to idea management

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Features of the guide

Introduction of the guide

For some people idea management is still very unknown. This guide is designed to teach you what this is and how you can create more value with it. We’ll share how you can use ideas for an efficient ideation process and how you can promote an innovation culture in your company.

As per Gartner, idea management is a structured process of collecting outstanding ideas, identifying the best, sorting invaluable insights, and executing them within the business processes of the organization.

Table of contents

  1. Introduction to idea management
  2. Why are ideas important and what is their value?
  3. How do you measure the potential value of ideas?
  4. How do you promote the innovation culture in your company?
  5. How to set up a campaign / mission?
  6. What target groups do you invite?
  7. How do you select the best ideas for an efficient and sustainable process?
  8. How to transform ideas into projects to implement innovation successfully?
  9. How to report idea management results?
  10. How to implement idea management into your organization with idea management software?
  11. Conclusion

Sections of the guide

1. Collect

Idea generation or ideation is the creative process of collecting and improving ideas. With brainstorm campaigns you can proactively generate many ideas in a short period of time.

Every idea can be (part of a bigger) solution, so you want to have an open and objective approach towards collecting, analyzing, reviewing and building on those ideas for potential new solutions, new products or strategy improvements.

2. Select

After the audience generated ideas for the challenge, it’s important to know how you are going to capture and evaluate these ideas. It’s easy to come up with ideas; it’s more difficult to analyze and further develop the right ones.

In the end, the innovation managers are kept responsible for not only the prototype’s success, but also for their decision to move their concept or prototype forward. Therefore it is important for them to consider using the 7 criteria that will help them with choosing the best idea.

3. Execute

First of all, recognize that ideas are just ideas. In order to turn your business idea into reality, you need to start executing them. If you want to transform your idea into projects that are functional and sustainable, you can find 5 tips in the guide.

Remember, not every idea has the potential to turn into a project. In your business, know when you’re making steps in the right direction, and also if it’s time to cut your losses and move onto the next project.

4. Report

Managing the ideas after the mission is equally important to maintain an overview of the ideas. It is easy to get lost in data when hundreds of ideas are generated.

A clear overview of ideas makes selecting the sought-after idea(s) a lot easier. The target is to choose the best ones out of all ideas generated.