Idea generation is simple. The real challenge is to find strategic issues to solve and create business value. Turn your organization into an effective innovation engine with this simple and powerful innovation book.
This book shares the secrets of developing an innovative organization. Based on the Innovation Framework, the next steps become clear and will lead to solid implementation and increased business value.
Table of contents
What is innovation?
The end -> the beginning
Sections of the E-book
The Innovation Framework
The Innovation Management Framework shows how you can implement a sustainable innovation system, or innovation engine, within your organization. When designing one, it’s important to be clear about the following:
Who will manage the entire innovation process
Who will be responsible
Which important stakeholders will actually implement the result of the innovation(s)
Successful organizations have a clear system of innovation — what we call the “Innovation Engine”
Why do you need to innovate?
As stated earlier, innovation, though it’s technically considered an investment, is not always about earning money. However, it will largely affect the company and could be one of the factors that would dictate whether or not that business will last.
Improving current work
Capturing opportunities and trends
Improving customer performance and satisfaction
Improving employee performance and satisfaction
When is innovation successful?
Innovations are projects with a determined start and end date. Some people claim that innovation is an iterative process. That is also true. Either way, you have to define the phase of the project along with when this phase is considered complete.
One of the most important things is to not only focus on the business value (internal) but also on the end user value (target group). After all, that will be the group that uses the innovation in the end.
As you may know, there would be countless completed innovation projects that will not yet return any value. The reason for this is often that the end user is not involved at all or too late. In most cases, the end user wasn’t satisfied with the outcome.
What is an innovation strategy all about?
The most important goals and execution roadmap for innovations are determined based on the organizational strategy and careful research. After researching thoroughly, you can develop an innovation strategy
One of the best ways to innovate is to focus on both the strategic problems (top-down) and on the opportunities (bottom-up). We call these proactive and reactive innovations, a type of applicable innovation strategy that you could apply to your business.
Proactive – asking questions to the target group to gather insights.
Reactive – getting new ideas by engaging with customers and suppliers.
How to implement an innovation sprint?
The innovation sprint is a timeboxed period (1–4 weeks) to develop three possible solutions and assemble proof to decide which concept is the most valuable and feasible
An innovation sprint is a perfect tool to test whether an innovation idea is executable. Even if the innovation idea sounds really good, always put it through the innovation sprint process. Within weeks, you will have a clear result