Missions and campaigns
Launch focused innovation challenges and collect ideas around strategic themes
Missions and campaigns help organizations focus innovation efforts on strategic priorities. By launching targeted challenges, organizations can engage employees, partners, or customers to generate ideas, solve problems, and explore new opportunities.
Guided tour and save time
Why missions and campaigns matter
Innovation often stalls when ideas are collected without focus. Missions and campaigns provide clear direction by framing challenges around strategic priorities, helping organizations engage the right people and generate ideas that matter.
Without structured missions and campaigns
- Ideas are collected without clear strategic focus
- Employees are unsure where to contribute
- Participation in innovation initiatives remains low
- Ideas are disconnected from organizational priorities
With missions and campaigns
- Innovation challenges aligned with strategic themes
- Clear direction on where ideas are needed
- Higher engagement across employees and stakeholders
- More relevant ideas that address real business problems
What you get
Missions and campaigns help organizations launch focused innovation challenges that engage employees, partners, or customers around strategic priorities and real business problems.
- Structured innovation missions around strategic themes
- Campaign based idea collection focused on specific challenges
- Clear participation guidance for employees and stakeholders
- Central overview of submissions across campaigns
- Higher engagement through targeted innovation initiatives
- Better alignment between ideas and strategic priorities
- More relevant ideas generated around real problems
Who it’s for
Primarily designed for innovation teams responsible for structure, decisions, and measurable progress. Secondarily for organizational stakeholders who guide strategy, allocate resources, and evaluate results.
Innovation Managers
Own the innovation process and require full visibility across funnels, governance, decisions, and portfolio impact.
Innovation Leaders
Align innovation with strategy and need clear portfolio steering based on value, risk, and evidence.
Innovation Specialists
Execute initiatives and need structured workflows for intake, validation, evaluation, and next-step clarity.
Strategy & Transformation Teams
Ensure innovation supports strategic priorities and require transparency into progress and expected outcomes.
Portfolio, PMO & Governance
Oversee decision frameworks and resource allocation, requiring structured criteria and stage visibility.
Business & Product Leaders
Make implementation decisions and need clarity on ownership, business cases, risks, and expected impact.
AI enhances missions and campaigns
AI strengthens missions and campaigns by helping organizations identify themes, surface relevant ideas, and guide participation. Instead of manually reviewing submissions, teams receive insights that highlight the most promising contributions.
AI Capabilities
- Automatic clustering of similar ideas and themes
- Detection of emerging trends across campaign submissions
- Idea relevance scoring based on mission objectives
- Identification of duplicate or related ideas
- AI summaries of campaign participation and insights
- Recommendations for promising ideas to evaluate further
- Sentiment and engagement analysis across submissions
- Smart tagging and categorization of ideas
Impact
- Faster identification of the most relevant ideas
- Better understanding of themes emerging from campaigns
- Reduced manual effort in reviewing large idea volumes
- More structured insight from employee contributions
- Improved campaign analysis and learning over time
- Stronger alignment between ideas and strategic challenges
Key features for missions and campaigns
Innovation missions
Focus innovation on strategic challenges
Missions allow organizations to frame innovation around clear strategic themes, ensuring that ideas are collected around the problems that matter most.
- Launch missions around strategic priorities
- Provide clear context and objectives for contributors
- Align idea generation with real business challenges
- Guide participation across the organization
Targeted campaigns
Run focused idea collection initiatives
Campaigns help organizations launch time-bound initiatives that invite employees, partners, or customers to contribute ideas around a specific theme.
- Launch campaigns around defined innovation topics
- Collect ideas in structured campaigns
- Engage employees, partners, or external contributors
- Increase participation through targeted initiatives
Participation and engagement
Activate contributors across the organization
Missions and campaigns create clear entry points for participation, helping organizations mobilize employees and stakeholders to contribute ideas and insights.
- Invite participation from teams and departments
- Provide clear guidance on where to contribute
- Encourage collaboration around shared challenges
- Increase engagement in innovation initiatives
Campaign insights
Understand results and emerging themes
Organizations can analyze submissions across missions and campaigns to identify patterns, promising ideas, and areas of opportunity.
- Overview of ideas submitted across campaigns
- Identify themes emerging from contributions
- Compare participation across missions
- Support evaluation and prioritization of ideas
Product Tour: Idea collecting
Collect ideas from employees and stakeholders in a structured way. Use an idea box for continuous intake, an innovation portal to mobilize participation, and live brainstorming boards to collaborate in real time.
Idea box
Capture ideas continuously with structured submissions, clear ownership, and a central overview of incoming opportunities.
Innovation portal
Provide a dedicated space for innovation participation where contributors can submit ideas, follow challenges, and stay engaged.
Live brainstorming
Run collaborative idea sessions with real time brainstorming boards that help teams generate, cluster, and refine ideas together.
Explore the full Idea collecting tour
See how continuous idea intake, a dedicated innovation portal, and live brainstorming work together to capture better opportunities and increase participation.
Ready to see it live?
A short walkthrough that shows how structure, transparency, and dashboards make progress visible and decisions easier.
See Accept Mission in action
Run your innovations with structure and transparency. In a short demo, see how idea management, project portfolio management, and idea collecting connect to funnels, scorecards, and dashboards so progress stays visible and decisions get easier.
- Structured funnels
- Transparent scoring
- Dashboards for progress
What you will see
- Idea collecting that feeds a structured funnel
- Transparent evaluation with scorecards and clear decisions
- Portfolio views and dashboards for leadership reporting
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