Idea Management with Funnels and workflow

Manage all ideas easily and efficiently

Idea Management

Organize, track, and develop ideas from inception to approval with unparalleled ease. Our platform provides dynamic tools to enrich all of your ideas, utilizing AI and visualizations to categorize, prioritize, and select the most promising ones. With group decision making, you can speed up your innovation funnel like never before, turning your Kanban into a structured, manageable flow and driving real business value.

Idea Management for continuous improvements with Funnels
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Idea Funnel Management

Ideas collected will be automatically placed into Idea Funnels. You can create multiple funnels. Funnels are presented in different views: Kanban, List, XYZ Graph and Bubble charts.

Drag & Drop ideas in the right Stage/Gate and configure the funnel with all kind of automatisation rules (status, owner, notification, move, etc. Report on the progress of ideas in your funnel.

Power Tools

Our promise is to empower Innovators in the best possible way. In the funnel you always see what items need attention:

  • Idea Deadline over due (task)
  • High popularity (based on user actions)
  • Enriched – ideas who need more info
  • Idea Score – Ideas with High/Med./Low score
  • Opportunity Score – Most interesting based on AI models
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Score & Select ideas

Score & Select ideas

Configure custom selection (score) criteria and score ideas based on these criteria. Or start a group decision making mission and the best ideas will be presented based on the input of: Experts, management, board, customers, end users.

You get rich and interactive reports and can download all results to Excel to even do deeper analysis.

AI powered Innovation

Make use of all kind of AI tools to empowers innovations in the best possible way:

  • Generate Ideas with AI
  • Find similar (duplicate) ideas
  • Generate campaign briefings
  • Many more tools!
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View our use cases to see how idea collecting can help your organization

Features included

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Learn more about Idea Management

As the term suggests, idea management refers to a company’s process of generating, scoring, selecting, collaborating, and organizing ideas. It uses tools, technologies, or even the simplest methods to:

Look for concepts with real business value

When companies implement ideas with real business value, they generate a return on investment (ROI). To identify these ideas, you need to consider the following factors:

  • The potential impact of the idea: How much value will the idea create for the business?
  • The feasibility of the idea: Can the idea be implemented and scaled up?
  • The cost of implementation: How much will it cost to bring the idea to fruition?
  • The risks associated with the idea: What are the potential risks, and how can they be mitigated?

Considering these factors, you can determine whether an idea has real business value and is worth pursuing.

Recognize and improve problem descriptions and areas for development

Ideas for improvement can come from many sources, including employees, customers, and competitors.

By recognizing and understanding the nature of these problems, businesses can improve their products, services, and bottom line. Additionally, problem recognition and determination of areas for development can help companies:

  • Prioritize problems: Not all issues are created equal. By understanding the severity and impact of a problem, you can prioritize it accordingly.
  • Address problems systematically: Responding to concerns can be overwhelming and inefficient. Knowing the root causes of a problem, you can develop a plan to address them systematically.
  • Create a culture of innovation: Encouraging employees to identify and solve problems can help foster a culture of innovation within your company, leading to new ideas and solutions that can help the business grow.

Businesses that implement idea management effectively can find new opportunities for growth and improvement. By understanding the factors contributing to real business value, they can identify and pursue ideas that will positively impact their bottom line.

Refine ideas over time

Ideas are not static; they evolve and change over time. By refining them, businesses can ensure they pursue the best solution possible. Plus, it allows them to:

  • Test the idea’s feasibility
  • Evaluate the risks associated with the idea
  • Develop a plan to mitigate them
  • Understand the idea’s potential impact

This information is essential in determining whether a concept is worth pursuing and what decisions they can make to secure their company’s financial health in the future.

Turn ideas into polished, working products

After refining an idea, it’s time to turn it into a polished product or solution. Doing so does three things:

  • Bring new products or services to market
  • Increase customer satisfaction
  • Improve operational efficiency

In the end, idea management is critical to fostering an innovative culture in your organization. Not only does idea management boost performance and revenue. It also promotes creativity, diversity in perspectives, and phenomenal growth.

Everyone believes their idea will become the next big thing in the industry.

While that’s not all impossible, innovation needs hundreds of ideas that an innovation team can constantly work with and improve to decide what concept best fits them as a company, including the problem they intend to solve.

However, these ideas, when left unshared, are meaningless. But when an organization spends enough time and resources to manage them, they become powerful propositions that allow you to:

  • Produce what your clients genuinely need, demand, or desire
  • Consolidate their feedback
  • Plan and direct the rest of your activities according to the path of innovation you wish to take
  • Carefully polish and analyze essential solutions and outcomes, resulting in game-changing advances and opportunities for the company

Ideas serve as the cornerstone of every development and progress, so it’s natural for every organization to need an innovation management system in place. With the proper techniques, companies can generate plenty of ideas from time to time.

However, as innovation requires numerous ideas to get the best results, including methods and structures for business transformation, the problem lies in choosing and deciding which initiatives to pursue. This situation is where idea management comes in.

It assesses whether concepts are feasible, optimum, and novel enough for businesses to implement. It studies every concept and refines it to its essence. More importantly, an idea management funnel eliminates bad ideas.

When practised consistently, idea management can help you:

  • Generate more ideas
  • Score and select the best ideas
  • Collaborate on refining ideas
  • Organize and implement ideas
  • Monitor progress and results

Idea management is most successful when it’s part of a company’s DNA. The key is to make it a habit that employees do every day without thinking about it. The best way to do this is to integrate idea management into your organization’s existing processes and systems.

Customer demands are shifting because of the changes in the business landscape, and finding the right ideas has now become a challenge.

But there is a great way to manage this problem, and it’s through an idea management funnel, a comprehensive tool that supports businesses in the following areas:

  • Choosing the best projects and initiatives to carry out
  • Saving money and other resources by improving existing workflows
  • Evaluating potential opportunities for a new product line or expansion using customer-driven data
  • Aligning concepts about the company’s beliefs and strategy

An idea management funnel includes various procedures, including:

Idea submission

The process of ideation is where innovation happens. Traditionally, brainstorming sessions have been the go-to tool for those seeking to generate high-quality organizational initiatives.

However, many methods are available to begin your idea-generation process, like innovation campaigns, hackathons, and many others. Whatever approach you use, build a systematic ideation process to boost your chances of success with innovation.

Start by choosing a method that includes all relevant facts about your idea generation activities, like the topic or problem you’re focusing on, and minor details like location and time.

Selection and approval of Ideas

The ideation process generates a large number of ideas for group discussions. For example, if fifteen people participate in a brainstorming session and everyone submits at least five concepts, the group will have 75 recommendations to consider.

This figure reflects how time-consuming and meticulous the entire process may be.

Knowing how difficult it may be to pick and approve ideas, technology can help. Recording these ideas might be difficult for innovation leaders since condensing these insights is crucial to minimizing repetitive, identical, and redundant proposals.

Idea management tools automatically categorize concepts, sparing innovation managers a considerable amount of time. The innovation team can also review all the ideas and score them using criteria devised and agreed upon by the management.

That way, businesses can recognize ideas with the most and least votes becomes faster and easier so executives can determine what to do with the concepts in place, particularly when considering factors like:

  • Strategic fit
  • Practicality
  • Customer satisfaction
  • Competitive edge
  • Differentiation potential

Creation of the proposal

Now that you’ve reduced your list of potential ideas, it’s time to write the project proposal, which is a document that highlights all the information that your stakeholders need to know and understand about the upcoming project.

Remember that your proposal is critical to getting your idea off the ground, so make it as convincing and detailed as possible.

Stage and gates

Meanwhile, an innovation pipeline depicts how an idea progresses through each step of a company’s innovation process. It is a structure that implements a step-by-step route to guarantee an organization’s steady stream of ideas.

An idea progresses through your innovation pipeline by completing a precise sequence of steps known as ‘stages’ or ‘gates.’ For example, after submitting an idea, what happens next is: