Continuous Innovation Strategies: How to Keep Your Business Ahead of the Curve5 min read

Innovation is not a one-time event but a continuous process of finding new and better ways to create value for customers and stakeholders. Innovation requires a culture of learning, experimentation, and collaboration, as well as tools and methods that support the generation, evaluation, and implementation of ideas.

One of the challenges many organizations face is managing innovation effectively and efficiently. How can they collect and select the best ideas from their employees, customers, partners, and other sources? How can they prioritize and execute the most promising innovation projects? How can they measure and improve their innovation performance?

In this blog post, we will introduce you to Accept Mission, an all-in-one integrated innovation platform that helps you optimize collaboration and drive better results. We will also explain continuous innovation, why it is important, and how you can use Accept Mission to achieve it.

What is Continuous Innovation?

Continuous innovation is the ongoing process of making small, incremental improvements to existing products, services, and processes to increase customer value and create competitive advantage. It involves identifying opportunities for improvement, developing and testing solutions, and making changes that lead to better performance.

Continuous innovation can help organizations maintain a competitive edge by staying up-to-date with market trends, responding quickly to customer feedback, and increasing efficiency. Continuous innovation also enables organizations to explore new possibilities and experiment with radical innovations that can disrupt the market or create new markets.

Continuous innovation is not only about generating ideas, but also about implementing them. It requires a systematic approach that involves different stages, such as:

  • Ideation: The process of generating, collecting, and organizing ideas from various sources.
  • Selection: The process of evaluating, scoring, and ranking ideas based on their feasibility, desirability, and viability.
  • Execution: The process of transforming ideas into tangible outcomes, such as prototypes, products, services, or processes.
  • Evaluation: The process of measuring the impact and value of the implemented ideas, such as customer satisfaction, revenue growth, cost reduction, or social benefit.
  • Learning: The process of capturing and sharing the insights and feedback from the evaluation stage, and using them to improve future innovation efforts.

Why is Continuous Innovation Important?

Continuous innovation is important for several reasons:

  • It helps organizations adapt to changing customer needs and expectations. By continuously listening to customer feedback and observing customer behavior, organizations can identify pain points and unmet needs that can be solved by innovation.
  • It helps organizations respond to changing market conditions and competitive threats. By continuously monitoring market trends and competitor actions, organizations can anticipate opportunities and threats that can be exploited or avoided by innovation.
  • It helps organizations improve their operational efficiency and effectiveness. By continuously analyzing their internal processes and performance indicators, organizations can identify gaps and inefficiencies that can be improved by innovation.
  • It helps organizations foster a culture of innovation and engagement. By continuously involving their employees, customers, partners, and other stakeholders in the innovation process, organizations can create a sense of ownership and empowerment that drives motivation and creativity.

How to Achieve Continuous Innovation with Accept Mission?

Accept Mission is an idea & innovation management software that helps you collect ideas for improvements and innovations from your employees or external stakeholders. You can run powerful innovation missions with gamification elements like rewards and undercover mode. You can also use live boards to collaborate on ideas in real-time.

Accept Mission also helps you select the best ideas for execution using scoring management tools, interactive graphs, custom fields, or group decision-making tools. You can see leaderboards, generate live reports, and get intelligent insights to make the best decisions.

Accept Mission also helps you execute your selected ideas using project portfolio tools. You can manage your innovation projects using funnels, pipelines, and workflows. You can also integrate Accept Mission with other tools like Slack or Microsoft Teams to streamline your communication and collaboration.

Accept Mission also helps you evaluate your implemented ideas using dashboards tools. You can track your innovation performance using key metrics like return on investment (ROI), net promoter score (NPS), or social impact. You can also compare your results with industry benchmarks or best practices.

Accept Mission also helps you learn from your innovation efforts using feedback tools. You can collect feedback from your customers or users using surveys or reviews. You can also share your learnings with your team or organization using newsletters or blogs.


Continuous innovation is essential for any organization that wants to stay relevant and competitive in today’s dynamic world. However, continuous innovation requires a systematic approach that covers different stages: ideation, selection, execution, evaluation, and learning.

Accept Mission is an all-in-one integrated innovation platform that helps you achieve continuous innovation by providing you with the tools and methods you need to manage each stage effectively and efficiently. With Accept Mission, you can optimize collaboration and drive better organizational results.

If you want to learn more about Accept Mission or see it in action, you can book a free demo, start a free trial, or visit the main website about the product. You can also download our free innovation e-book about organizing innovation, which contains insights, models, and canvases that you can use to improve your innovation process.

Published On: August 2nd, 2023Categories: Idea generation, Idea management

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